MSL South Africa, Cape Town | Sortlist
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MSL South Africa

Verified
Cape Town, South Africa
MSL South Africa is part of a global PR-led, creative communications group with diverse skills and perspectives. With an extensive reach in South Africa, as well as key African territories, we create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact.
50 people in their team
Speaks English
8 projects in their portfolio
Works remotely across the globe
Sortlist member since 2019
Founded in 2008
4 awards conferred
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Services

2 services offered by MSL South Africa

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  • Description
    MSL is a full service PR and Communications consultancy - our four service pillars include:

    1. PR & Communications Strategy:
    (Driven by Insights + Analytics)

    2. Influencer Relations:
    (Powered by MSL Fluency)
    A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

    This includes:
    - Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
    - A.I. Technology demonstrates audience understanding and types of content that will deliver action
    - In Depth Audience Data at various tiers that showcases interests and criteria
    - Efficiency: Understanding the right combination of influencers to deliver the optimal reach
    - Real-time reporting with client access 24/7
    - Fraud detection

    3. Media Relations & Multimedia Content:
    (incl. media releases and our bespoke MSL ePR tool - delivering editorial content in the form of traditional press, video, podcast and infographic formats)

    4. Reputation Management:

    (a) Risk Audits
    (b) MSL Playbook:
    - Reviewing existing policies on reputation management
    - Updating profiles of crisis management team include spokespersons
    - Defining roles and responsibilities
    - Prioritisation of key stakeholders
    - Business continuity and emergency plans
    - Checklists, including protocols and action points
    - Templates for all relevant communications materials
    - Holding statements
    - Monitoring assets – holding company and brands
    - Physical assets (Dedicated phone lines, Dark site etc.)

    (c) MSL SITUATION ROOM
    SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
    Skills in Public Relations (PR) (2)
    Crisis ManagementMachine Learning
    Works in Public Relations (PR) (8)
    DHL SME Africa PR Campaign - Public Relations (PR)
    African PR Campaign: Obama Foundation - Public Relations (PR)
    Radisson RED SA PR launch - Public Relations (PR)
    Nando's Write My Name - Public Relations (PR)
    Clients in Public Relations (PR) (8)
    Turkish AirlinesTransportation | national
    Nando'sFood | national
    DHL ExpressLogistics & Supply Chain | international
    Radisson REDEntertainment & Events | national

    Learn more about Public Relations (PR)


  • Description
    A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

    This includes:
    - Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
    - A.I. Technology demonstrates audience understanding and types of content that will deliver action
    - In Depth Audience Data at various tiers that showcases interests and criteria
    - Efficiency: Understanding the right combination of influencers to deliver the optimal reach
    - Real-time reporting with client access 24/7
    - Fraud detection
    Works in Digital Strategy (2)
    Radisson RED SA PR launch - Digital Strategy
    Business Partners: Square Peg Movement - Digital Strategy
    Clients in Digital Strategy (2)
    Radisson REDEntertainment & Events | national
    Business PartnersBanking & Financials | national

    Learn more about Digital Strategy

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Team

50 members in MSL South Africa's team

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Awards

MSL South Africa was awarded 4 times

Golden Lion Awards2019-12-31Most Recommended Agency - MSL
PRISA PRISM Gold Award 20192019-03-31Financial Services: Launch of new Insurance Brand
PRISA PRISM Gold Award 20172017-02-28B2B campaign: Stimulating Entrepreneurial Financing in SA
PRISA PRISM Gold 20162016-02-29Consumer: Launch of new restaurant chain in SA

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Contact

Contact details of MSL South Africa

Details


https://www.mslgroup.co.za

  • Headquarter50 Harrington St, Zonnebloem, Cape Town, 7925, South Africa

  • 10 Muswell Rd, Bryanston, Sandton, 2191, South Africa

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