MSL South Africa

Cape Town, South Africa

MSL South Africa is part of a global PR-led, creative communications group with diverse skills and perspectives. With an extensive reach in South Africa, as well as key African territories, we create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact.

50 people in their team

Speaks English

8 projects in their portfolio

Works remotely across the globe

Sortlist member since 2019

Founded in 2008

4 awards conferred

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Services

7 services offered by MSL South Africa

Description
MSL is a full service PR and Communications consultancy - our four service pillars include:

1. PR & Communications Strategy:
(Driven by Insights + Analytics)

2. Influencer Relations:
(Powered by MSL Fluency)
A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

This includes:
- Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
- A.I. Technology demonstrates audience understanding and types of content that will deliver action
- In Depth Audience Data at various tiers that showcases interests and criteria
- Efficiency: Understanding the right combination of influencers to deliver the optimal reach
- Real-time reporting with client access 24/7
- Fraud detection

3. Media Relations & Multimedia Content:
(incl. media releases and our bespoke MSL ePR tool - delivering editorial content in the form of traditional press, video, podcast and infographic formats)

4. Reputation Management:

(a) Risk Audits
(b) MSL Playbook:
- Reviewing existing policies on reputation management
- Updating profiles of crisis management team include spokespersons
- Defining roles and responsibilities
- Prioritisation of key stakeholders
- Business continuity and emergency plans
- Checklists, including protocols and action points
- Templates for all relevant communications materials
- Holding statements
- Monitoring assets – holding company and brands
- Physical assets (Dedicated phone lines, Dark site etc.)

(c) MSL SITUATION ROOM
SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
Skills in Public Relations (PR) (2)
Crisis ManagementMachine Learning
Works in Public Relations (PR) (8)
Clients in Public Relations (PR) (8)
DHL ExpressLogistics & Supply Chain | international
Radisson REDEntertainment & Events | national
Obama FoundationNon-profit | international
Old MutualInsurance | national
Learn more about Public Relations (PR)
Description
A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

This includes:
- Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
- A.I. Technology demonstrates audience understanding and types of content that will deliver action
- In Depth Audience Data at various tiers that showcases interests and criteria
- Efficiency: Understanding the right combination of influencers to deliver the optimal reach
- Real-time reporting with client access 24/7
- Fraud detection
Works in Digital Strategy (2)
Clients in Digital Strategy (2)
Radisson REDEntertainment & Events | national
Business PartnersBanking & Financials | national
Learn more about Digital Strategy
Description
MSL offers a full suite of Reputation Management services, including, among others:

- RISK AUDIT: MSL identifies relevant stakeholder groups, their concerns, lines of communication and responsibilities
- MSL PLAYBOOK: Components include:
Reviewing policies on reputation management
Updating profiles of crisis management team include spokespersons
Prioritisation of key stakeholders
Business continuity and emergency plans
Checklists, including protocols and action points
Templates for all relevant communications materials
Holding statements
Physical assets (Dedicated phone lines, Dark site etc.)
- MSL SITUATION ROOM: SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
Work in Branding & Positioning (1)
Client in Branding & Positioning (1)
Old MutualInsurance | national
Learn more about Branding & Positioning
Description
No description provided for this service.
Skills in Event (1)
Creative Communication
Learn more about Event
Description
No description provided for this service.
Learn more about Social Media
Description
No description provided for this service.
Learn more about Influencer Marketing
Description
No description provided for this service.
Skills in Marketing (2)
Communication créativeGestion de la réputation
Learn more about Marketing