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MSL South Africa

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Location of MSL South Africa

placeShow addressesplace50 Harrington St, Zonnebloem, Cape Town, 7925, South Africaplace10 Muswell Rd, Bryanston, Sandton, 2191, South Africa
MSL South Africa location

Languages spoken by MSL South Africa

English

Services (2) offered by MSL South Africa

Contact info for MSL South Africa

MSL South Africa cover picture

MSL South Africa

South AfricaCape Town + 1 other office(s)South Africa, Sandton

About MSL South Africa

MSL South Africa is part of a global PR-led, creative communications group with diverse skills and perspectives. With an extensive reach in South Africa, as well as key African territories, we create stories, content and experiences that transform the way people think, feel and behave. We influence....

MSL South Africa is part of a global PR-led, creative communications group with diverse skills and perspectives. With an extensive reach in South Africa, as well as key African territories, we create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact.

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Works (8) by MSL South Africa

DHL SME Africa PR Campaign by MSL South Africa
DHL SME Africa PR CampaignMarch 3, 2020
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African PR Campaign: Obama Foundation by MSL South Africa
African PR Campaign: Obama FoundationMarch 3, 2020
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Radisson RED SA PR launchMarch 3, 2020
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Nando's Write My NameMarch 3, 2020
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Business Partners: Square Peg MovementMarch 3, 2020
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Turkish TakeoffMarch 3, 2020
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Dunkin' Donuts SA launchMarch 3, 2020
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Old Mutual PR CampaignMarch 3, 2020
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Services (2) offered by MSL South Africa

Public Relations (PR)

€1000 – €1000000

MSL is a full service PR and Communications consultancy - our four service pillars include: 1. PR & Communications Strategy: (Driven by Insights + Analytics) 2. Influencer Relations: (Powered by MSL Fluency) A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology. This includes: - Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market* - A.I. Technology demonstrates audience understanding and types of content that will deliver action - In Depth Audience Data at various tiers that showcases interests and criteria - Efficiency: Understanding the right combination of influencers to deliver the optimal reach - Real-time reporting with client access 24/7 - Fraud detection 3. Media Relations & Multimedia Content: (incl. media releases and our bespoke MSL ePR tool - delivering editorial content in the form of traditional press, video, podcast and infographic formats) 4. Reputation Management: (a) Risk Audits (b) MSL Playbook: - Reviewing existing policies on reputation management - Updating profiles of crisis management team include spokespersons - Defining roles and responsibilities - Prioritisation of key stakeholders - Business continuity and emergency plans - Checklists, including protocols and action points - Templates for all relevant communications materials - Holding statements - Monitoring assets – holding company and brands - Physical assets (Dedicated phone lines, Dark site etc.) (c) MSL SITUATION ROOM SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)

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Digital Strategy

€1000 – €1000000

A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology. This includes: - Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market* - A.I. Technology demonstrates audience understanding and types of content that will deliver action - In Depth Audience Data at various tiers that showcases interests and criteria - Efficiency: Understanding the right combination of influencers to deliver the optimal reach - Real-time reporting with client access 24/7 - Fraud detection

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Influencer Marketing

Awards & Nominations (4) of MSL South Africa

stars
Golden Lion Awards2019

Most Recommended Agency - MSL

stars
PRISA PRISM Gold Award 20192019

Financial Services: Launch of new Insurance Brand

stars
PRISA PRISM Gold Award 20172017

B2B campaign: Stimulating Entrepreneurial Financing in SA

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PRISA PRISM Gold 20162016

Consumer: Launch of new restaurant chain in SA

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