MSL South Africa
MSL South Africa is part of a global PR-led, creative communications group with diverse skills and perspectives. With an extensive reach in South Africa, as well as key African territories, we create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact.
50 people in their team
Speaks English
8 projects in their portfolioWorks remotely across the globe
Sortlist member since 2019
Founded in 2008
4 awards conferredNo review yetBe the first to write one
Services
7 services offered by MSL South Africa
Description MSL is a full service PR and Communications consultancy - our four service pillars include:
1. PR & Communications Strategy:
(Driven by Insights + Analytics)
2. Influencer Relations:
(Powered by MSL Fluency)
A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.
This includes:
- Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
- A.I. Technology demonstrates audience understanding and types of content that will deliver action
- In Depth Audience Data at various tiers that showcases interests and criteria
- Efficiency: Understanding the right combination of influencers to deliver the optimal reach
- Real-time reporting with client access 24/7
- Fraud detection
3. Media Relations & Multimedia Content:
(incl. media releases and our bespoke MSL ePR tool - delivering editorial content in the form of traditional press, video, podcast and infographic formats)
4. Reputation Management:
(a) Risk Audits
(b) MSL Playbook:
- Reviewing existing policies on reputation management
- Updating profiles of crisis management team include spokespersons
- Defining roles and responsibilities
- Prioritisation of key stakeholders
- Business continuity and emergency plans
- Checklists, including protocols and action points
- Templates for all relevant communications materials
- Holding statements
- Monitoring assets – holding company and brands
- Physical assets (Dedicated phone lines, Dark site etc.)
(c) MSL SITUATION ROOM
SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)Skills in Public Relations (PR) (2) Crisis ManagementMachine LearningWorks in Public Relations (PR) (8) Clients in Public Relations (PR) (8) DHL ExpressLogistics & Supply Chain | internationalRadisson REDEntertainment & Events | nationalObama FoundationNon-profit | internationalOld MutualInsurance | national
Learn more about Public Relations (PR)Description A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.
This includes:
- Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
- A.I. Technology demonstrates audience understanding and types of content that will deliver action
- In Depth Audience Data at various tiers that showcases interests and criteria
- Efficiency: Understanding the right combination of influencers to deliver the optimal reach
- Real-time reporting with client access 24/7
- Fraud detectionWorks in Digital Strategy (2) Clients in Digital Strategy (2) Radisson REDEntertainment & Events | nationalBusiness PartnersBanking & Financials | national
Learn more about Digital StrategyDescription MSL offers a full suite of Reputation Management services, including, among others:
- RISK AUDIT: MSL identifies relevant stakeholder groups, their concerns, lines of communication and responsibilities
- MSL PLAYBOOK: Components include:
Reviewing policies on reputation management
Updating profiles of crisis management team include spokespersons
Prioritisation of key stakeholders
Business continuity and emergency plans
Checklists, including protocols and action points
Templates for all relevant communications materials
Holding statements
Physical assets (Dedicated phone lines, Dark site etc.)
- MSL SITUATION ROOM: SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)Work in Branding & Positioning (1) Client in Branding & Positioning (1) Old MutualInsurance | national
Learn more about Branding & PositioningDescription No description provided for this service.
Skills in Event (1) Creative Communication
Learn more about EventDescription No description provided for this service.
Learn more about Social MediaDescription No description provided for this service.
Learn more about Influencer MarketingDescription No description provided for this service.
Skills in Marketing (2) Communication créativeGestion de la réputation
Learn more about Marketing
Team
50 members in MSL South Africa's team
Awards
MSL South Africa was awarded 4 times
Golden Lion Awards2019-12-31Most Recommended Agency - MSL
PRISA PRISM Gold Award 20192019-3-31Financial Services: Launch of new Insurance Brand
PRISA PRISM Gold Award 20172017-2-28B2B campaign: Stimulating Entrepreneurial Financing in SA
PRISA PRISM Gold 20162016-2-29Consumer: Launch of new restaurant chain in SA
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Contact
Contact details of MSL South Africa
Details
https://www.mslgroup.co.za
- Headquarter50 Harrington St, Zonnebloem, Cape Town, 7925, South Africa
- 10 Muswell Rd, Bryanston, Sandton, 2191, South Africa
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