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Merci Michel

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Paris, France
🕹️ Digital Experience & Innovation Studio
Play! Create engagement through play. Activate! Create moments that leave a lasting impression. Build! Build products people enjoy using. We create bold, creative and premium digital experiences that captivate users and deliver results. Branded games, gamified experiences, interactive installations, immersive activations, digital products… Online or on-site, we design every experience that aims to surprise, move and engage its audience. Our expertise adapts to every industry, audience and objective: growing your business, communicating, recruiting, training or raising awareness of a cause. Since 2012, our team of more than 20 experts (producers, designers, creative technologists and developers) has created more than 300 projects for Hermès, Cartier, Red Bull, Lacoste, Google, Miu Miu, … and won more than 250 international awards. We bring passion and high standards to every project. Obsessed with craft, playful by nature.
20 people in their team
Speaks French, English
8 projects in their portfolio
Sortlist member since 2020
Founded in 2012
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  • Description
    Advergames, jeux de marque et expériences gamifiées, jouables sur web et mobile sans téléchargement. De l'idée au lancement, on gère tout en interne : game design, direction artistique, 3D temps réel (WebGL / Three.js), sound design et développement. Récemment : Rabanne Halloween Game, Red Bull League of its Own, Cartier Fabulous Journey, Miu Miu Twist, L'Occitane Seeds of Dreams. Des jeux pensés pour être rejoués et partagés.
    Skills in Game Development (7)
    Game DevelopmentAR Game DevelopmentCross Platform GameHTML5 Game DevelopmentMobile Gaming AppGame designWebsite gamification
    Works in Game Development (5)
    Hermès — Tutti Twilly - Game Development
    Miu Miu — Twist : Become a Miuvie Star - Game Development
    Red Bull — League of its Own : Final Quest - Game Development
    Lacoste — Ace Breaker - Game Development
    Clients in Game Development (4)
    HermèsBeauty | international
    Miu MiuBeauty | international
    Red BullBeverage | national
    LacosteClothing & Accessories | international

    Learn more about Game Development


  • Description
    Des sites immersifs et jouables, du teaser au site de lancement : on ne se contente pas de montrer un produit, on le fait vivre. UX/UI, direction artistique, motion design, 3D temps réel et développement sont faits en interne, avec un craft reconnu par Awwwards, FWA et CSS Design Awards. Références : Boucheron Quatre, Lacoste Members Experience, New Balance × Miu Miu The Tie-Break.
    Skills in Website Creation (7)
    Motion DesignWebsite Creation3D AnimaticsUser ExperienceWebsite DesignInteraction DesignMotion Design 3D
    Works in Website Creation (3)
    Lacoste — Members Experience, l’outil de co-création - Website Creation
    New Balance × Miu Miu — The Tie-Break - Website Creation
    Boucheron — Quatre, 20 ans d’une icône - Website Creation
    Clients in Website Creation (3)
    LacosteClothing & Accessories | international
    Miu MiuClothing & Accessories | international
    BoucheronLuxury Goods & Jewelry | international

    Learn more about Website Creation


  • Description
    Des événements en ligne et des activations où le public ne regarde pas, il joue. Lancements produit, live interactifs, expériences multijoueurs, installations en boutique ou sur salon : on conçoit le dispositif, on le produit et on l'opère le jour J. Références : Red Bull League of its Own (jeu communautaire pour un événement esport avec la Karmine Corp), Galeries Lafayette Play for Good, OUIGO Let's Play.
    Skills in Event (6)
    Immersive ExperienceEvent MarketingExperiential MarketingEvent ConceptualizationKey VisualDigital Entertainment

    Learn more about Event


  • Description
    Nos creative technologists explorent ce que la tech peut apporter au jeu et à l'émotion : réalité augmentée, réalité virtuelle, installations interactives, IoT, 3D temps réel. On prototype vite pour tester une idée avant de la produire, toujours avec la même règle : la créa d'abord, la technologie au service de l'idée. Idéal pour une activation en boutique, un salon ou un lancement qui doit marquer.
    Skills in Innovation (5)
    Digital InnovationAR Experience DevelopmentMixed Reality DevelopmentPrototype DevelopmentVirtual Reality Development

    Learn more about Innovation


  • Description
    De la 3D temps réel qui tourne dans le navigateur, sur mobile comme sur desktop, sans rien installer. Modélisation, animation, shaders et optimisation WebGL / Three.js : on fait vivre vos produits en 3D dans des jeux, des sites et des expériences AR/VR, avec la fidélité qu'exigent les marques de luxe et de mode. Références : Galeries Lafayette Play for Good, Cartier Fabulous Journey, Lacoste.
    Skills in 3D (5)
    3D Animatics3D Modeling3D Visualisation3D Game Development3D Design

    Learn more about 3D

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  • HeadquarterMerci-Michel, Rue du Faubourg du Temple, Paris, France

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