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McCann España

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Madrid, Spain
Truth Well Told
McCann, parte de Omnicom (NYSE: OMC), es una compañía global líder en soluciones creativas. Presente en más de 100 países, la red comparte la misión de crear marcas icónicas a través de la creatividad radical de «Truth Well Told». Porque cuando la verdad se cuenta bien, mueve a las personas y a los mercados. Nombrada una de las empresas más innovadoras del mundo por Fast Company en 2025 y 2024, y clasificada entre las tres redes más creativas y eficaces del mundo en el Effie Index cada año desde 2019, McCann es el socio creativo global de marcas tan icónicas como L’Oréal Paris, Mastercard, Xbox, IKEA y Maggi.
240 people in their team
Speaks Spanish, Catalan, English
17 projects in their portfolio
Sortlist member since 2014
Founded in 1963
22 awards conferred
No review yetBe the first to write one

Services

15 services offered by McCann España

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  • Description
    Construimos marcas que mueven a las personas y a los mercados mediante la creatividad radical de Truth Well Told™, integrando estrategia, creatividad, contenido, datos, y capacidades especializadas para generar impacto real en las personas y en las marcas.
    Skills in Advertising (4)
    Full-ServiceAdvertising CampaignMulti Channel AdvertisingSocial Advertising
    Works in Advertising (16)
    El sueldo para toda la vida (Nescafé) - Advertising
    After Glow (Durex) - Advertising
    Small Talks (Salud por Derecho) - Advertising
    El momento de la verdad (Mapfre) - Advertising
    Clients in Advertising (4)
    NescaféBeverage | national
    DurexOthers | international
    Organización Salud por DerechoNon-profit | national
    MapfreInsurance | national
    Learn more about Advertising
  • Description

    No description provided for this service.

    Skills in Digital Strategy (3)
    Content StrategyDigital StrategyBrand Strategy
    Works in Digital Strategy (2)
    Small Talks (Salud por Derecho) - Digital Strategy
    Julia y el Abeto (Acciona) - Digital Strategy
    Clients in Digital Strategy (2)
    Organización Salud por DerechoNon-profit | national
    AccionaConstruction | national
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Skills in Branding & Positioning (7)
    Brand DesignBrand IdentityBrand StorytellingBrandingBrand NarrativeCompany BrandingBrand Guidelines
    Works in Branding & Positioning (3)
    El sueldo para toda la vida (Nescafé) - Branding & Positioning
    El momento de la verdad (Mapfre) - Branding & Positioning
    ¿Y si? Vamos donde vas (Mapfre_Apoyo Selección Mundial Fútbol 2026) - Branding & Positioning
    Clients in Branding & Positioning (2)
    NescaféBeverage | national
    MapfreInsurance | national
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Skills in Outdoor Advertising (4)
    Billboard DesignGuerrilla MarketingStreet MarketingOut Of Home Advertising
    Work in Outdoor Advertising (1)
    El regreso de Coca Cola a Foster´s Hollywood - Outdoor Advertising
    Client in Outdoor Advertising (1)
    Foster´s HollywoodRestaurants | national
    Learn more about Outdoor Advertising
  • Description

    No description provided for this service.

    Skills in Marketing (10)
    Consumer MarketingMarketing StrategyCross Platform MarketingMarketing ConsultingMarketing Services360° MarketingB2C MarketingBusiness MarketingMarketing Mix OptimizationCommunication Advice
    Works in Marketing (15)
    El sueldo para toda la vida (Nescafé) - Marketing
    After Glow (Durex) - Marketing
    Small Talks (Salud por Derecho) - Marketing
    El momento de la verdad (Mapfre) - Marketing
    Clients in Marketing (4)
    NescaféBeverage | national
    DurexOthers | international
    Organización Salud por DerechoNon-profit | national
    MapfreInsurance | national
    Learn more about Marketing
  • Description

    No description provided for this service.

    Works in Innovation (3)
    Small Talks (Salud por Derecho) - Innovation
    Trainline_Descuentos en Dorsales - Innovation
    IKEA Preowened_Second Hand Marketplace - Innovation
    Clients in Innovation (3)
    Organización Salud por DerechoNon-profit | national
    TrainlineTransportation | international
    IKEAHousehold Products | national
    Learn more about Innovation
  • Description

    No description provided for this service.

    Works in Content Strategy (4)
    Small Talks (Salud por Derecho) - Content Strategy
    Tú a lo tuyo (berostar Beachfront Resorts) - Content Strategy
    Trainline_Descuentos en Dorsales - Content Strategy
    IKEA Preowened_Second Hand Marketplace - Content Strategy
    Clients in Content Strategy (4)
    Organización Salud por DerechoNon-profit | national
    berostar Beachfront ResortsTravel & Leisure | international
    TrainlineTransportation | international
    IKEAHousehold Products | national
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Works in Social Media (2)
    After Glow (Durex) - Social Media
    Trainline_Descuentos en Dorsales - Social Media
    Clients in Social Media (2)
    DurexOthers | international
    TrainlineTransportation | international
    Learn more about Social Media
  • Description

    No description provided for this service.

    Works in Online Advertising (4)
    Tú a lo tuyo (berostar Beachfront Resorts) - Online Advertising
    Julia y el Abeto (Acciona) - Online Advertising
    ¿Y si? Vamos donde vas (Mapfre_Apoyo Selección Mundial Fútbol 2026) - Online Advertising
    Trainline_Descuentos en Dorsales - Online Advertising
    Clients in Online Advertising (4)
    berostar Beachfront ResortsTravel & Leisure | international
    AccionaConstruction | national
    MapfreInsurance | international
    TrainlineTransportation | international
    Learn more about Online Advertising
  • Description

    No description provided for this service.

    Work in Influencer Marketing (1)
    After Glow (Durex) - Influencer Marketing
    Client in Influencer Marketing (1)
    DurexOthers | international
    Learn more about Influencer Marketing
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Team

240 members in McCann España's team

McCann España cover
StoryFundada en Nueva York en 1912, McCann está presente en España desde 1963. Desde entonces, ha acompañado la evolución del mercado español, ayudando a construir y hacer crecer algunas de las marcas más relevantes a través de la creatividad, la estrategia y la innovación.
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Awards

McCann España was awarded 22 times

Eurobest2025-12-01Bronce- Creative Commerce
Euro Effie Awards2025-12-01Best of Europe: Sustained Success
Euro Effie Awards2025-12-01McCann – Agency Network of the Year.
Premios Inspirational2025-10-01Plata – Territorio y Construcción de Marca

Reviews

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Contact

Contact details of McCann España

Details

  • HeadquarterCalle Enrique Jardiel Poncela, 6, Madrid, España