Find providers
What service?
What service?
Mattermore cover
Mattermore logo

Mattermore

claimed-flag
London, United Kingdom
We build brands that matter more
Mattermore is a founder-led London brand strategy consultancy: a consulting studio driving growth for high-consideration, high-risk and new-category brands. We build a reason to be chosen that survives being outspent: the brand, product and sales journey that win choice and loyalty against bigger budgets and established competitors. Buyers don't choose what's best on paper. When a decision matters, they choose what's easiest to defend and what choosing it says about them. We watch how real buyers decide in your competitive context, isolate the signals that move the decision, and build them into the brand, product and sales journey. Our method shows what not to spend money on, as well as what to invest in. Founder-led, always. Joey Burrow leads every engagement, with specialist partners for execution at scale. We take on a few engagements each year, each as a fixed-scope proposal: one price, clear deliverables, no hourly billing. Results include 2.7x more individual brokers placing business for Onda.ai within six months, investment abandonment cut from 57% to zero in testing for MetaWealth, and AMPL collateral up 110.5% to $100M in six months for Ampleforth. Best fit: fintech, insurtech, property, Web3 and consumer brands whose buyers face complex, high-stakes or unfamiliar decisions. Read our six 5-star reviews on Google.
3 people in their team
Speaks English
10 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 2024
5/5
(3 reviews)

Services

10 services offered by Mattermore

Service name
Experience level
Related reviews
Starting from
  • Description
    Find the space that matters to your buyers and that competitors can't move into, then define how to own it. Positioning, messaging and brand strategy built from how buyers decide in your competitive context.
    Skills in Branding & Positioning (11)
    Brand IdentityBrand NamingCorporate IdentityVisual IdentityB2B BrandingBrand StrategyBrand PositioningBrand ExperienceTarget Market DefinitionB2C Positioning+1
    Works in Branding & Positioning (10)
    Onda.ai: building the brand 2.7x more brokers chose to present - Branding & Positioning
    A new generation of millionaires saying no to analogue investments - Branding & Positioning
    Lia Gold: an identity with commercial credibility - Branding & Positioning
    Brand Strategy, Design and Experience Design for an International Fund - Branding & Positioning
    Review in Branding & Positioning (1)
    Fred
    Clients in Branding & Positioning (4)
    Onda.aiSoftware & Computer Services | international
    MetaWealthBanking & Financials | international
    Lia GoldArchitecture & Planning | national
    BMR Property GroupBanking & Financials | international
    Learn more about Branding & Positioning
  • Description
    Most briefs arrive with a diagnosis. The team knows what's wrong — and want a question answered... An investment client said retail investors were hesitating over fees and transparency. We watched them conclude “this isn't for people like me” before any rational analysis could start. A property fund wanted a website with an up front financial portfolio. Interviews with brokers, investors, and planning stakeholders showed three structurally different decision making processes sharing one URL. The brief is always the starting point. It's rarely the programme. Our research — behavioural, semiotic, cultural — finds the gap between what the team believes and how real buyers are thinking and behaving. That gap is where positioning, identity, experience, and naming decisions become traceable to evidence rather than taste and become high-value levers. And because the person who finds the insight builds the work, nothing gets diluted. It becomes the design logic directly.
    Skills in Market Research (3)
    Market ExpansionB2C MarketingBehavioral Marketing
    Works in Market Research (3)
    Onda.ai: building the brand 2.7x more brokers chose to present - Market Research
    Brand Strategy, Design and Digital Experience for a New Asset Category - Market Research
    The modern intimacy brand mixing fragrance and pleasure - Market Research
    Review in Market Research (1)
    Louise Hallett
    Clients in Market Research (3)
    Onda.aiSoftware & Computer Services | international
    MetaWealthBanking & Financials | international
    AmoreccoLuxury Goods & Jewelry | national
    Learn more about Market Research
  • Description
    For products nobody has a category for yet: finding what people already want and can't get, then building the language, positioning and brand that make the category legible.
    Skills in Innovation (6)
    Business IntelligenceLean Startup ConsultingInnovation ConsultingCustomer Pains DiscoveryGrowth Leverage IdentificationInnovation Management
    Works in Innovation (5)
    Onda.ai: building the brand 2.7x more brokers chose to present - Innovation
    Launching three category-first offers at the Oscars of VFX - Innovation
    Brand Strategy, Design and Digital Experience for a New Asset Category - Innovation
    The modern intimacy brand mixing fragrance and pleasure - Innovation
    Clients in Innovation (4)
    Onda.aiSoftware & Computer Services | international
    MotaEntertainment & Events | international
    MetaWealthBanking & Financials | international
    AmoreccoLuxury Goods & Jewelry | national
    Learn more about Innovation
  • Description
    Whole-journey experience strategy, UX/UI and product design for high-stakes purchases, built around what a buyer must believe at each moment to commit.
    Skills in Ergonomy (UX/UI) (15)
    Design ThinkingUsability TestingUser TestingMobile App UI DesignUser ExperienceDashboard DesignErgonomy (UX/UI)Interaction DesignPersona DefinitionUI Design+5
    Works in Ergonomy (UX/UI) (5)
    Onda.ai: building the brand 2.7x more brokers chose to present - Ergonomy (UX/UI)
    A new generation of millionaires saying no to analogue investments - Ergonomy (UX/UI)
    Brand Strategy, Design and Experience Design for an International Fund - Ergonomy (UX/UI)
    Launching three category-first offers at the Oscars of VFX - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (4)
    Onda.aiSoftware & Computer Services | international
    MetaWealthBanking & Financials | international
    BMR Property GroupBanking & Financials | international
    MotaEntertainment & Events | international
    Learn more about Ergonomy (UX/UI)
  • Description
    Websites that work as commercial tools and brand expressions, built on how real buyers validate, compare and decide.
    Skills in Website Creation (8)
    Responsive WebsiteSmall Business Web DesignWebsite DevelopmentWebsite DesignSitemap GenerationWebflowLow CodeWeb Design
    Works in Website Creation (4)
    A new generation of millionaires saying no to analogue investments - Website Creation
    Brand Strategy, Design and Experience Design for an International Fund - Website Creation
    Brand Strategy, Design and Digital Experience for a New Asset Category - Website Creation
    A wellbeing boutique built to earn patience at every glance - Website Creation
    Review in Website Creation (1)
    Harvey Veitch
    Clients in Website Creation (3)
    MetaWealthBanking & Financials | international
    BMR Property GroupBanking & Financials | international
    SpahceTravel & Leisure | regional
    Learn more about Website Creation
  • Description
    Retained and standalone briefs accepted.
    Skills in Graphic Design (8)
    IllustrationCreative Graphic DesignPrint DesignCorporate DesignGraphic Design ServicesPromotional PosterProposal DesignTypography
    Works in Graphic Design (8)
    Onda.ai: building the brand 2.7x more brokers chose to present - Graphic Design
    Lia Gold: an identity with commercial credibility - Graphic Design
    Brand Strategy, Design and Experience Design for an International Fund - Graphic Design
    Launching three category-first offers at the Oscars of VFX - Graphic Design
    Clients in Graphic Design (4)
    Onda.aiSoftware & Computer Services | international
    Lia GoldArchitecture & Planning | national
    BMR Property GroupBanking & Financials | international
    MotaEntertainment & Events | international
    Learn more about Graphic Design
  • Description
    Retained and standalone briefs accepted.
    Skills in Copywriting (7)
    Content EditionContent DevelopmentCreative CopywritingUX DesignCreative CopywritingNarrative CopywritingPersuasive Copywriting
    Works in Copywriting (3)
    Brand Strategy, Design and Experience Design for an International Fund - Copywriting
    The modern intimacy brand mixing fragrance and pleasure - Copywriting
    A wellbeing boutique built to earn patience at every glance - Copywriting
    Clients in Copywriting (3)
    BMR Property GroupBanking & Financials | international
    AmoreccoLuxury Goods & Jewelry | national
    SpahceTravel & Leisure | regional
    Learn more about Copywriting
  • Description
    Research plus a full day of founder thinking on three priorities you choose, such as a reason-to-be-chosen analysis, and a written report you can act on with or without us. Credited in full to any project booked within 60 days.
    Skills in Growth Marketing (4)
    Market ResearchMarketing StrategyBrand StrategyAI Strategy
    Works in Growth Marketing (3)
    Onda.ai: building the brand 2.7x more brokers chose to present - Growth Marketing
    Brand Strategy, Design and Digital Experience for a New Asset Category - Growth Marketing
    $SPOT: a token brand built for the community to remix - Growth Marketing
    Clients in Growth Marketing (3)
    Onda.aiSoftware & Computer Services | international
    MetaWealthBanking & Financials | international
    Spot.cashBanking & Financials | international
    Learn more about Growth Marketing
  • Description

    No description provided for this service.

    Works in Graphic Identity (4)
    Lia Gold: an identity with commercial credibility - Graphic Identity
    Ampleforth: a brand architecture for a financial foundation - Graphic Identity
    $SPOT: a token brand built for the community to remix - Graphic Identity
    A wellbeing boutique built to earn patience at every glance - Graphic Identity
    Clients in Graphic Identity (4)
    Lia GoldArchitecture & Planning | national
    AmpleforthBanking & Financials | international
    Spot.cashBanking & Financials | international
    SpahceTravel & Leisure | regional
    Learn more about Graphic Identity
  • Description

    No description provided for this service.

    Works in Community Management (3)
    Lia Gold: an identity with commercial credibility - Community Management
    Ampleforth: a brand architecture for a financial foundation - Community Management
    $SPOT: a token brand built for the community to remix - Community Management
    Clients in Community Management (3)
    Lia GoldArchitecture & Planning | national
    AmpleforthBanking & Financials | international
    Spot.cashBanking & Financials | international
    Learn more about Community Management
In need of one of those services?

Ask Mattermore for a quote and get a reply in no time.

Team

3 members in Mattermore's team

Mattermore cover
StoryJoey started out as a personal trainer and studied sports medicine. It sounds miles from strategy... But building programmes to change deeply ingrained behaviours performed when no one is watching is exactly where this began. Joey has spent a decade working inside tech start-ups and Fortune 200s.
Easily get in touch with Mattermore’s team

Send them a message and get a reply in no time.

Reviews

3 reviews for Mattermore

5/5
(3 reviews)
HV
Harvey VeitchInvestment Director at BMR Property Group
ServiceWebsite Creation
SectorReal Estate
5/5

We had a great experience working with Mattermore on the build of our website. From the outset, they were highly collaborative and took the time to really understand our portfolio and how we wanted to position ourselves. Joe was excellent throughout — he really looked after us, guiding the process from start to finish. The team worked through multiple drafts with us and were incredibly responsive, providing clear guidance and creative input to help refine the overall look and feel. Their ability to interpret feedback and translate it into a clean, professional and well-structured site was really impressive. The end result is a website that accurately reflects our business and presents our projects in a clear and engaging way. We’re over the moon with the outcome and would have no hesitation in recommending Mattermore to others.

ServiceWebsite Creation
SectorReal Estate
LH
Louise HallettFounder at Hammersley Homes
ServiceMarket Research
SectorNon-profit
5/5

The name of this company says it all. They truly do make your business matter more. They have worked wonders for us and have helped us enormously with all of our key business activities. I can't recommend them highly enough. In a few months, this company has done more for us, particularly in terms of raising our profile, than we have ever managed to achieve.

ServiceMarket Research
SectorNon-profit
FR
FredForster at Uncommon
ServiceBranding & Positioning
SectorHuman Resources
5/5

Mattermore have completely revolutionised how we look at our voice and marketing. He took us from inception to creation and covered every channel. Uncommon is now exactly as the founders envisioned.Our connection to our customers has never been stronger thanks to Mattermore.

ServiceBranding & Positioning
SectorHuman Resources
Worked with Mattermore?

Share your experience with us.

Write a review

Contact

Contact details of Mattermore

Details

  • HeadquarterStudio Parallel, Mare Street, London, UK