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Mattermore

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London, United Kingdom
We build brands that Mattermore.
Even in a logical B2B decision, we ask “what will this say about me?”, “how will I feel if I’ve got to defend it?” That feeling drives 70% of the decisions we make. That’s why we build brands that matter more than being the best on paper. Mattermore was founded on a different way to think behind creative. The driving forces in design are best practice and personal preference; the composite average and the sum total of perception. So when a brand is built on the sum total of average, can it really claim to be purposeful? When metrics are measured against industry convention, can we expect any answer but “spend more on marketing?” Our structure is simple. We built a studio to understand ‘why’ the action measured is happening, and inject that insight into everything a customer touches. Signal by signal, we build brands and experiences that create the human outcomes behind choice and loyalty, thoughtfully created, grounded in specific context. That approach allows us to define categories, change perceptions, understand identity and build things that really matter. The founder is the practice lead and primary contact for every client, ensuring every decision is grounded in an understanding of real commercial consequence. We partner with people who are open to being challenged, and measure success by what they create — not just what they extract. Every engagement leaves a footprint. We choose the ones worth making.
5 people in their team
Speaks English
4 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 2024
5/5
(3 reviews)

Services

7 services offered by Mattermore

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  • Description
    Even in B2B, every buying decision is shaped by emotional and social levers. What will this choice say about me? How will this make me feel? To us, Brand is a science before it’s an art. We begin with behavioural observation, cognitive thresholds, emotional journey mapping, and only then design the brand. A system of signals that create specific human outcomes in specific competitive contexts. And every visual and verbal decision is made within that register — not against aesthetic instinct alone. Thinking and making happen in the same room. Which is why the work doesn't just look right — it changes what markets believe, creates categories that didn't exist, and builds brands that matter.
    Skills in Branding & Positioning (11)
    Corporate IdentityVisual IdentityBrand StrategyBrand IdentityBrand NamingBrand ExperienceB2B BrandingBrand PositioningB2B PositioningB2C Positioning+1
    Works in Branding & Positioning (4)
    A wellbeing boutique built to earn patience at every glance - Branding & Positioning
    The modern intimacy brand mixing fragrance and pleasure - Branding & Positioning
    Brand Strategy, Design and Experience Design for an International Fund - Branding & Positioning
    Brand Strategy, Design and Digital Experience for a New Asset Category - Branding & Positioning
    Review in Branding & Positioning (1)
    Fred
    Clients in Branding & Positioning (4)
    SpahceTravel & Leisure | regional
    AmoreccoLuxury Goods & Jewelry | national
    BMR Property GroupBanking & Financials | international
    MetaWealthBanking & Financials | international
    Learn more about Branding & Positioning
  • Description
    Most briefs arrive with a diagnosis. The team knows what's wrong — and want a question answered... An investment client said retail investors were hesitating over fees and transparency. We watched them conclude “this isn't for people like me” before any rational analysis could start. A property fund wanted a website with an up front financial portfolio. Interviews with brokers, investors, and planning stakeholders showed three structurally different decision making processes sharing one URL. The brief is always the starting point. It's rarely the programme. Our research — behavioural, semiotic, cultural — finds the gap between what the team believes and how real buyers are thinking and behaving. That gap is where positioning, identity, experience, and naming decisions become traceable to evidence rather than taste and become high-value levers. And because the person who finds the insight builds the work, nothing gets diluted. It becomes the design logic directly.
    Skills in Market Research (9)
    EthnographyMarket ExpansionB2C MarketingBehavioral MarketingCategory CreationAudience & SegmentationNetnograpySemiotic AuditCultural Positioning
    Works in Market Research (2)
    The modern intimacy brand mixing fragrance and pleasure - Market Research
    Brand Strategy, Design and Digital Experience for a New Asset Category - Market Research
    Review in Market Research (1)
    Louise Hallett
    Clients in Market Research (2)
    AmoreccoLuxury Goods & Jewelry | national
    MetaWealthBanking & Financials | international
    Learn more about Market Research
  • Description
    When no competitive landscape exists, we define the appetite — what people are hungry for, what signals will spark market desire, and what systems help buyers place a value on something they've never seen before. We build from concept or zero — grounding product decisions in commercial realities; handling consequential unknowns and rapid validation so you can build with clarity.
    Skills in Innovation (6)
    Business IntelligenceInnovation ConsultingLean Startup ConsultingInnovation ManagementGrowth Leverage IdentificationCustomer Pains Discovery
    Learn more about Innovation
  • Description
    Most experiences are designed around best practice. It feels logical but doesn't move anyone. Designing just for user delight and fastest to convert causes some of the most consequential mistakes we’ve seen. We start somewhere different: what does this buyer believe when they arrive? What do they need to feel so that they stay? What will define loyalty? The ability to translate those answers into architectural and visual decisions is measured by brands in real sales. We build sites that work as commercial tools and brand expressions, visually fluent systems shaped by real buyer behaviours. We create component libraries, token structures, interaction patterns, and governance so the brand survives every touchpoint without losing the precision that makes it matter. Every micro-interaction moves a buyer closer to commitment or further from it. We design for the specific outcomes each moment needs to create.
    Skills in Ergonomy (UX/UI) (15)
    UI DesignDesign ThinkingUsability TestingUser ResearchUser TestingCustomer Journey MappingInteraction DesignMobile App UI DesignUser ExperienceDashboard Design+5
    Learn more about Ergonomy (UX/UI)
  • Description
    Most experiences are designed around best practice. It feels logical but doesn't move anyone. Designing just for user delight and fastest to convert causes some of the most consequential mistakes we’ve seen. We start somewhere different: what does this buyer believe when they arrive? What do they need to feel so that they stay? What will define loyalty? The ability to translate those answers into architectural and visual decisions is measured by brands in real sales. Here, the minds that found those answers build the experience. Which is why the work doesn't just feel right — it reverses abandonment, accelerates deal flow, and turns a compliance process into a partnership signal.
    Skills in Website Creation (8)
    Website DevelopmentResponsive Web DesignSmall Business Web DesignSitemap GenerationWebsite DesignWebflowLow CodeWeb Design
    Works in Website Creation (3)
    A wellbeing boutique built to earn patience at every glance - Website Creation
    Brand Strategy, Design and Experience Design for an International Fund - Website Creation
    Brand Strategy, Design and Digital Experience for a New Asset Category - Website Creation
    Review in Website Creation (1)
    Harvey Veitch
    Clients in Website Creation (3)
    SpahceTravel & Leisure | regional
    BMR Property GroupBanking & Financials | international
    MetaWealthBanking & Financials | international
    Learn more about Website Creation
  • Description
    Retained and standalone briefs accepted.
    Skills in Graphic Design (8)
    IllustrationPrint DesignTypographyCreative DesignCorporate DesignPromotional PosterGraphic Design ServicesProposal Design
    Works in Graphic Design (3)
    A wellbeing boutique built to earn patience at every glance - Graphic Design
    Brand Strategy, Design and Experience Design for an International Fund - Graphic Design
    Brand Strategy, Design and Digital Experience for a New Asset Category - Graphic Design
    Clients in Graphic Design (3)
    SpahceTravel & Leisure | regional
    BMR Property GroupBanking & Financials | international
    MetaWealthBanking & Financials | international
    Learn more about Graphic Design
  • Description
    Retained and standalone briefs accepted.
    Skills in Copywriting (8)
    Content WritingCreative CopywritingUX WritingContent EditionCreative WritingNarrative CopywritingPersuasive Copywritingbrand writing
    Works in Copywriting (3)
    A wellbeing boutique built to earn patience at every glance - Copywriting
    The modern intimacy brand mixing fragrance and pleasure - Copywriting
    Brand Strategy, Design and Experience Design for an International Fund - Copywriting
    Clients in Copywriting (3)
    SpahceTravel & Leisure | regional
    AmoreccoLuxury Goods & Jewelry | national
    BMR Property GroupBanking & Financials | international
    Learn more about Copywriting
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Team

5 members in Mattermore's team

Mattermore cover
StoryMattermore was founded on a different way to think behind creative. The driving forces in design are best practice and personal preference; the composite average and the sum total of perception. So when a brand is built on the sum total of average, can it really claim to be purposeful?
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Reviews

3 reviews for Mattermore

5/5
(3 reviews)
HV
Harvey VeitchInvestment Director at BMR Property Group
ServiceWebsite Creation
SectorReal Estate
5/5

We had a great experience working with Mattermore on the build of our website. From the outset, they were highly collaborative and took the time to really understand our portfolio and how we wanted to position ourselves. Joe was excellent throughout — he really looked after us, guiding the process from start to finish. The team worked through multiple drafts with us and were incredibly responsive, providing clear guidance and creative input to help refine the overall look and feel. Their ability to interpret feedback and translate it into a clean, professional and well-structured site was really impressive. The end result is a website that accurately reflects our business and presents our projects in a clear and engaging way. We’re over the moon with the outcome and would have no hesitation in recommending Mattermore to others.

ServiceWebsite Creation
SectorReal Estate
LH
Louise HallettFounder at Hammersley Homes
ServiceMarket Research
SectorNon-profit
5/5

The name of this company says it all. They truly do make your business matter more. They have worked wonders for us and have helped us enormously with all of our key business activities. I can't recommend them highly enough. In a few months, this company has done more for us, particularly in terms of raising our profile, than we have ever managed to achieve.

ServiceMarket Research
SectorNon-profit
FR
FredForster at Uncommon
ServiceBranding & Positioning
SectorHuman Resources
5/5

Mattermore have completely revolutionised how we look at our voice and marketing. He took us from inception to creation and covered every channel. Uncommon is now exactly as the founders envisioned.Our connection to our customers has never been stronger thanks to Mattermore.

ServiceBranding & Positioning
SectorHuman Resources
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Contact

Contact details of Mattermore

Details

  • HeadquarterLondon Bridge, London, UK