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Matt Smith Creative

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Woodley, United Kingdom
Strategy-led branding for technology, infrastructure and construction
Technical businesses are often brilliant at what they do and poor at explaining it. Their websites list capabilities, their brands look like their competitors', and buyers struggle to see the difference. Matt Smith Creative is a Woodley-based brand studio that solves this for technology, infrastructure and construction companies. We start with the story – interviewing stakeholders and running workshops to find the one clear idea that sets a business apart – then build everything from it: positioning, messaging, names, visual identities and websites. Our work ranges from brand-new ventures to established organisations going through change. We have led the creation of launch brands for AtlasEdge, a pan-European edge data centre platform, and nexfibre, the UK fibre joint venture of Liberty Global, InfraVia and Telefónica. We have also led the naming and repositioning of Red Helix, the evolution of the Keltbray and McNicholas brands, and a new narrative that helped Axians unite 12,000 employees. Clients get senior creative leadership from start to finish, backed by 30 years of experience across global brands, non-profits, and fast-growing companies.
5 people in their team
Speaks English
2 projects in their portfolio
Sortlist member since 2026
Founded in 2025
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Services

5 services offered by Matt Smith Creative

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  • Description
    Positioning, messaging and brand narrative for technical businesses. We run stakeholder interviews and storytelling workshops to find the single clear idea that sets you apart – then turn it into a story your leadership, sales teams and employees can all use.
    Works in Branding & Positioning (2)
    nexfibre – brand identity for a national UK fibre network - Branding & Positioning
    Brand creation for a pan-European edge data centre platform - Branding & Positioning
    Clients in Branding & Positioning (2)
    nexfibreTelecommunications | national
    AtlasEdgeTechnology Hardware & Equipment | international
    Learn more about Branding & Positioning
  • Description
    Websites that make complex services easy to understand, so buyers quickly see what you do, why it matters and how to get in touch.
    Work in Website Creation (1)
    nexfibre – brand identity for a national UK fibre network - Website Creation
    Client in Website Creation (1)
    nexfibreTelecommunications | national
    Learn more about Website Creation
  • Description
    Brand guidelines, annual reports, brochures, ESG documents and campaign materials that turn complex information into clear, confident design – including Nord Pool's annual report, Keltbray's corporate and ESG suite, and a Periodic Table-inspired direct mail campaign for MRM.
    Works in Graphic Design (2)
    nexfibre – brand identity for a national UK fibre network - Graphic Design
    Brand creation for a pan-European edge data centre platform - Graphic Design
    Clients in Graphic Design (2)
    nexfibreTelecommunications | national
    AtlasEdgeTechnology Hardware & Equipment | international
    Learn more about Graphic Design
  • Description
    Distinctive identity systems – logo, colour, typography, imagery and guidelines – that break away from sector clichés. Built to work consistently everywhere, from bids and reports to websites, events and signage.
    Works in Graphic Identity (2)
    nexfibre – brand identity for a national UK fibre network - Graphic Identity
    Brand creation for a pan-European edge data centre platform - Graphic Identity
    Clients in Graphic Identity (2)
    nexfibreTelecommunications | national
    AtlasEdgeTechnology Hardware & Equipment | international
    Learn more about Graphic Identity
  • Description

    No description provided for this service.

    Works in Copywriting (2)
    nexfibre – brand identity for a national UK fibre network - Copywriting
    Brand creation for a pan-European edge data centre platform - Copywriting
    Clients in Copywriting (2)
    nexfibreTelecommunications | national
    AtlasEdgeTechnology Hardware & Equipment | international
    Learn more about Copywriting
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Team

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Details

  • HeadquarterCoppice Road, Woodley, Reading, UK