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MARROW

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Schoten, Belgium
Inspired by tomorrow
Brands that generate better business are like flags that people are willing to follow. They are attractive, recognizable and represent a sense of purpose. Marrow is a collective of seasoned branding and communication professionals who want to help businesses build brands that are true and relevant in the eyes of their customers. Our ‘essential branding’ approach goes right to the marrow of your brand: we create clarity about what it stands for, consensus about how it should evolve and understanding of what it means to customers. Deploying diverse and multiple skills on an as-needed basis, Marrow can address all of the essential elements needed to overcome today’s business challenges by (re-)establishing brand relevance with all your stakeholders. Our approach is based on a three-step process that has proven its added value for local and international brands over the past 25 years. 1. IMAGINE We help you gain a renewed insight into the value of your brand and translate it into a clear positioning. The result is a future proof brand strategy that will enable your business to successfully rise to the market challenges it has to face. 2. CREATE We translate your business strategy into a clear brand identity and a compelling brand story. In this stage we lay the creative foundations for meaningful brand communication towards all of your audiences and stakeholders. 3. MANAGE Based on the strategic and creative outlines we defined together, we deliver an implementation plan that will help you, your team and/or your agencies to give your brand’s value proposition a maximal relevance and impact in the market. What we deliver in the end are the strategic and creative outlines for meaningful brand communication and future proof business development. Brand idea:  we (re)build your brand around one big and relevant idea. It tells the essence of what you stand for and acts as a flag that people are willing to follow. Brand strategy:  we outline how to create an effective impact on your market. In all of your brand communications, we filter out the obvious and magnify what makes you different. Brand story:  we translate your brand idea into a rich and purposeful story that engages your audience and internal stakeholders. Brand identity:  we (re)define the visual outlines of your brand to reflect the image and values you want to communicate. Brand book:  inspiration is what brings a strategy to life. We consolidate the essence of your brand in a comprehensive document that acts as a manifest and a continuous source of inspiration. Brand communication:  we cover all planning, creation and implementation services you need to implement a 360° communication approach. Brand marketing:  to   take the step from building your brand to generating actual sales, we act as a partner and accelerator to add effectiveness to your company’s marketing management. Brand tools:  with smart style guides, digital asset management tools, training programs, and template systems, we make it easy for your people to work with your brand.
4 people in their team
Speaks English, French, Dutch
6 projects in their portfolio
2 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2015
Founded in 2013
4.75/5
(2 reviews)

Services

14 services offered by MARROW

Service name
Experience level
Related reviews
Starting from
  • Description
    We create the strategic and creative outlines for the future relevance of your brand and translate these into practical content, design and communication tools that your people can work with.
    Skills in Branding & Positioning (27)
    Brand DesignBranded ContentBrand CreationBrand IdentityBrand PositioningCorporate IdentityCorporate Identity DesignDigital BrandingRebrandingCorporate Branding+17
    Works in Branding & Positioning (6)
    Merging two municipalities - Branding & Positioning
    Launching a digital technology platform - Branding & Positioning
    Rebranding of a global market leader - Branding & Positioning
    Guiding a family business to the next level - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Freek Onzia
    Dirk Blommaert
    Clients in Branding & Positioning (4)
    Puurs-Sint-AmandsGovernment & Administration | regional
    TOMRA SortingTechnology Hardware & Equipment | international
    INVE AquaculturePharmaceuticals & Biotech | international
    Heylen CeramicsConstruction | international
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Skills in Graphic Design (18)
    PhotographyMotion DesignGraphic DesignBrochureBrand IdentityCreative Graphic DesignLogo DesignMagazine DesignPrint DesignAnimated Video+8
    Works in Graphic Design (5)
    Merging two municipalities - Graphic Design
    Launching a digital technology platform - Graphic Design
    Rebranding of a global market leader - Graphic Design
    Guiding a family business to the next level - Graphic Design
    Clients in Graphic Design (4)
    Puurs-Sint-AmandsGovernment & Administration | regional
    TOMRA SortingTechnology Hardware & Equipment | international
    INVE AquaculturePharmaceuticals & Biotech | international
    Heylen CeramicsConstruction | international
    Learn more about Graphic Design
  • Description

    No description provided for this service.

    Skills in Website Creation (16)
    Digital StrategySocial MediaOnline AdvertisingDigital BrandingDigital Asset ManagementOnline MarketingWebsite DevelopmentWebsite RedesignDigital AdOnline Branding+6
    Works in Website Creation (3)
    Launching a digital technology platform - Website Creation
    Rebranding of a global market leader - Website Creation
    Guiding a family business to the next level - Website Creation
    Clients in Website Creation (3)
    TOMRA SortingTechnology Hardware & Equipment | international
    INVE AquaculturePharmaceuticals & Biotech | international
    Heylen CeramicsConstruction | international
    Learn more about Website Creation
  • Description

    No description provided for this service.

    Skills in Content Strategy (12)
    Content StrategyCopywritingBranded ContentContent DevelopmentCreative CopywritingContent MarketingStorytellingContent CreationContent DevelopmentBlog+2
    Works in Content Strategy (5)
    Merging two municipalities - Content Strategy
    Launching a digital technology platform - Content Strategy
    Rebranding of a global market leader - Content Strategy
    Guiding a family business to the next level - Content Strategy
    Clients in Content Strategy (4)
    Puurs-Sint-AmandsGovernment & Administration | regional
    TOMRA SortingTechnology Hardware & Equipment | international
    INVE AquaculturePharmaceuticals & Biotech | international
    Heylen CeramicsConstruction | international
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Skills in Copywriting (4)
    Content DevelopmentCreative CopywritingSEO Content CreationTechnical Writing
    Work in Copywriting (1)
    Launching a digital technology platform - Copywriting
    Client in Copywriting (1)
    TOMRA SortingTechnology Hardware & Equipment | international
    Learn more about Copywriting
  • Description

    No description provided for this service.

    Skills in Video Production (1)
    Animated Video
    Work in Video Production (1)
    Launching a digital technology platform - Video Production
    Client in Video Production (1)
    TOMRA SortingTechnology Hardware & Equipment | international
    Learn more about Video Production
  • Description

    No description provided for this service.

    Skills in Motion Design (1)
    Motion Design
    Work in Motion Design (1)
    Launching a digital technology platform - Motion Design
    Client in Motion Design (1)
    TOMRA SortingTechnology Hardware & Equipment | international
    Learn more about Motion Design
  • Description

    No description provided for this service.

    Skills in Digital Strategy (6)
    Marketing StrategyDigital Asset ManagementOnline MarketingWeb StrategyDigital ConsultingMarketing Services
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Skills in Advertising (3)
    Corporate AdvertisingFull-ServiceDigital Ad
    Learn more about Advertising
  • Description

    No description provided for this service.

    Skills in Web Application (2)
    Infrastructure EngineeringWeb Content
    Learn more about Web Application
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Team

4 members in MARROW's team

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Reviews

2 reviews for MARROW

4.75/5
(2 reviews)
DB
Dirk BlommaertAlgemeen directeur at Organisatie Willebroek (gemeente-OCMW)
ServiceBranding & Positioning
SectorGovernment & Administration
Team201 - 500
4.75/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Het opmaken van een citymarketingplan dat het toekomstige imago van onze gemeente moet bepalen. Het plan moest ook aangeven welke strategische projecten ondernomen moesten worden om Willebroek op de gewenste manier te positioneren. Deze uitgestippelde strategie diende zijn vertaling te vinden in concrete acties. Een nieuwe huisstijl maakte deel uit van deze imagebuilding. Ook binnen de organisatie zelf diende de inschrijver voorstellen te doen om intern het nodige draagvlak voor deze verandering te creëren.

What did you enjoy the most during your collaboration?De zeer vernieuwende aanpak. De open communciatie tussen de ons als opdrachtgever en Marrow. Marrow capteerde op een zeer professionele wijze onze behoeften, maar durfde ons ook te confronteren met nieuwe invalshoeken. En uiteraard het resultaat van de opdracht. Een door iedereen gedragen succesvolle nieuwe huisstijl en citymarketing die perfect het verhaal van Willebroek en de Willebroekenaar omvat.

Are there any areas for improvements?Geen

Dirk Blommaert recommends this agency

ServiceBranding & Positioning
SectorGovernment & Administration
Team201 - 500
FO
Freek OnziaDirector at Pimento vzw
ServiceBranding & Positioning
SectorNon-profit
Team11 - 50
4.75/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Rebrand our organisation: new name, new look and feel and create a website according to this rebranding

What did you enjoy the most during your collaboration?They really try and understand your organisation. We are a non profit organisation wich is value driven. They succeeded to translate our story into a more professional and commercial branding, with respect for our mission en values.

Freek Onzia recommends this agency

ServiceBranding & Positioning
SectorNon-profit
Team11 - 50
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Contact

Contact details of MARROW

Details

  • HeadquarterBotermelkdijk, 2900 Schoten, Belgium