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What was the objective behind your collaboration?Het opmaken van een citymarketingplan dat het toekomstige imago van onze gemeente moet bepalen. Het plan moest ook aangeven welke strategische projecten ondernomen moesten worden om Willebroek op de gewenste manier te positioneren. Deze uitgestippelde strategie diende zijn vertaling te vinden in concrete acties. Een nieuwe huisstijl maakte deel uit van deze imagebuilding. Ook binnen de organisatie zelf diende de inschrijver voorstellen te doen om intern het nodige draagvlak voor deze verandering te creëren.
What did you enjoy the most during your collaboration?De zeer vernieuwende aanpak. De open communciatie tussen de ons als opdrachtgever en Marrow. Marrow capteerde op een zeer professionele wijze onze behoeften, maar durfde ons ook te confronteren met nieuwe invalshoeken. En uiteraard het resultaat van de opdracht. Een door iedereen gedragen succesvolle nieuwe huisstijl en citymarketing die perfect het verhaal van Willebroek en de Willebroekenaar omvat.
Are there any areas for improvements?Geen
Dirk Blommaert recommends this agency
What was the objective behind your collaboration?Rebrand our organisation: new name, new look and feel and create a website according to this rebranding
What did you enjoy the most during your collaboration?They really try and understand your organisation. We are a non profit organisation wich is value driven. They succeeded to translate our story into a more professional and commercial branding, with respect for our mission en values.
Freek Onzia recommends this agency
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