Marken von Morgen
Personality-based brand strategy development for discerning individualists
As a women's duo, we have been supporting strong personalities in their internal brand and corporate development since 2018. Our brand stands for CLARITY. We are a strategy consultancy and, in our projects, we jointly lay the strategic foundation for a strong brand. Thanks to clarity, focus, and heightened awareness, all areas of the company, from product development, HR, sales, and marketing, can be consistently developed with a brand-centric approach and benefit from the magic of the brand's emotional radiance. We are not an agency, we do not do design, and we do not primarily understand "the brand" as a marketing toy, but as a management tool. After all, "the brand" bundles everything that people associate with a company and what they experience at the various touchpoints of the brand. The clearer decision-makers are about their corporate brand, the more consciously they can steer the image that people form of their brand; because they do that anyway. PS: A brand is a matter for the boss, because a brand is the good reputation that needs to be protected and the soul of the company that makes it unique. In our projects, we pragmatically create substantiated results that fit on an A4 page: drive/purpose, corporate identity/core brand values, positioning, one-word value, and, for larger product portfolios, also the topic of brand architecture. We have so far added value in over 200 brand projects in the DACH region, especially in science, in the field of hotel/tourism/destination brands, as well as in the complex and abstract technology/B2B environment. We are particularly effective in complex environments and in cases with very heterogeneous stakeholder groups, whose individual needs must be recognized and moderated in order to create a common result through the brand strategy process that unites, creates pride, and releases implementation energy. 3 people in their team
Speaks German, English, Italian
2 projects in their portfolioWorks remotely across the globe
Sortlist member since 2020
Founded in 2018
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Services
4 services offered by Marken von Morgen
Description Als Strategieberatung für Marken- und Unternehmensentwicklung arbeiten wir mit ambitionierten Charakterköpfen an der Schnittstelle zw. Persönlichkeit und unternehmerischem Zielbild, um individuelle Antworten auf strategische Herausforderungen im Bereich der Strategie und Markenführung zu finden. Unsere Kund:innen bezeichnen uns als strategische Allzweckwaffe und rufen uns an, wenn sie selbst nicht mehr weiter wissen. Wir sind kluge Strateginnen, die sich vor komplexen Herausforderungen nicht scheuen und die am Ende eine Sache verkaufen: KLARHEIT.Skills in Branding & Positioning (29) Brand StrategyBrand IdentityPositioningEmployer BrandingCorporate BrandingRebrandingBrand ManagementLuxury BrandingBrand ExperienceBrand Consulting+19Works in Branding & Positioning (2) Clients in Branding & Positioning (2) SchleifringAviation & Aerospace | nationalavs SYSTEM LIFT AGConstruction | national
Learn more about Branding & PositioningDescription Wir beraten Dienstleistungs-Unternehmen (oft inhabergeführt und meistens im B2B-Bereich), wie sie neue, innovative Marken strategisch entwickeln, aufbauen und innerhalb ihres vorhandenen Markenportfolios optimal ausrichten (Markenarchitektur). Ein weiteres Feld unserer Arbeit besteht im Relaunch bereits vorhandener Marken, um sich z. B. dem Zeitgeist anzupassen oder die Marke weiterzuentwickeln, weil bspw. ein inhaber- oder Generationenwechsel ansteht.Skills in Innovation (8) Strategische NeuausrichtungMarken-RelaunchStartup-BrandingGeschäftsmodell-EntwicklungStrategischer Aufbau neuer MarkenInnovation-Check aus MarkenperspektiveUnternehmensnachfolgeInnovative Markenentwicklung
Learn more about InnovationDescription Definition von Markenzielen und priorisierten Maßnahmen anhand des BPMs. Darauf aufbauend markenzentriertes Messaging aus der Positionierung heraus: Was sind die Kernbotschaften, basierend auf den Markenkernwerten sowie den Attraktivitätstreibern der Marke, die emotionale Zugkraft besitzen aus Kunde:innen-Sicht?Skills in Marketing (6) Communication StrategyLuxury MarketingB2B MarketingMarketing ConsultingInternational MarketingBusiness MarketingWork in Marketing (1) Client in Marketing (1) avs SYSTEM LIFT AGConstruction | national
Learn more about MarketingDescription No description provided for this service.
Work in Corporate Communication (1) Client in Corporate Communication (1) SchleifringAviation & Aerospace | national
Learn more about Corporate Communication
Team
3 members in Marken von Morgen's team
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Details
- HeadquarterMünchen, Deutschland