Maison MRKT
Performance marketing for fashion, beauty, fragrance, and luxury. Over $1 billion in ecommerce GMV.
Maison MRKT is a New York performance marketing agency with deep expertise in fashion, beauty, fragrance, and luxury. Since 2014, we've driven over $1 billion in ecommerce GMV for brands including Carolina Herrera, Ulla Johnson, and D.S. & Durga. Scalable growth without compromising brand equity. Founded in 2014 by brothers Matthew and Lexi Nastos in response to overwhelming demand for modern customer acquisition strategies in the fashion industry, Maison MRKT runs paid media, creator commerce and affiliate, CRM and lifecycle, and measurement programs for more than 100 premium brands. Our results are documented in case studies published by Shopify (6.6x ROAS for SIMKHAI), MNTN, Confect, Criteo, and Black Crow AI, and the agency has been profiled by The New York Times and covered by WWD, Adweek, and i-D. Maison MRKT is a Meta Business Partner from the inaugural Facebook Marketing Partners class, a Google Partner, a Shopify Plus Partner, and a Pinterest Partner. Services span paid social, paid search, performance TV, programmatic display, TikTok Shop, email and SMS, and analytics. 40 people in their team
Speaks English
2 projects in their portfolioSortlist member since 2026
Founded in 2014
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Services
5 services offered by Maison MRKT
Description Maison MRKT runs paid advertising programs for fashion, beauty, fragrance, and luxury brands across paid search, paid social, programmatic display, and performance TV. Programs are built around efficiency benchmarking: channel level performance floors, continuous creative testing, and budget allocation that scales spend only where incremental efficiency holds. Verified outcomes include Commodity, where Google revenue grew 85% year over year alongside 55% Meta revenue growth, and Michael Stars, where return on ad spend grew 200%. Maison MRKT is a New York performance marketing agency. Since 2014 it has driven over $1 billion in ecommerce GMV for brands including Carolina Herrera and D.S. & Durga. The agency is a Google Partner and a Meta Business Partner from the inaugural Facebook Marketing Partners for Agencies class.Skills in Advertising (4) MarketingAdvertising & MarketingAdwordsGoogle AdwordsWork in Advertising (1) Client in Advertising (1) LacosteClothing & Accessories | national
Learn more about AdvertisingDescription Maison MRKT's strategy practice connects planning to measurement for fashion, beauty, fragrance, and luxury brands. Engagements typically begin with a performance audit across paid media, first party data, and creative output, which becomes an activation plan: cross channel strategy, budget allocation, and the performance targets that define success. The practice is grounded in the agency's business intelligence capability, including analytics design, attribution modeling, media mix modeling, customer lifetime value analytics, ROAS measurement, and cohort analysis, delivered through custom live dashboards that combine data from multiple sources with AI supported insights and predictive forecasting. Maison MRKT is a New York performance marketing agency. Since 2014 it has driven over $1 billion in ecommerce GMV for brands including Carolina Herrera and D.S. & Durga.Skills in Digital Strategy (6) Marketing StrategyDigital MarketingOnline Marketing CampaignOnline Marketing StrategySocial Media StrategyDigital Strategy
Learn more about Digital StrategyDescription Maison MRKT runs creator and influencer marketing programs for fashion, beauty, fragrance, and luxury brands, built as performance channels rather than awareness plays. The flagship engagement is 12th Tribe, where an affiliate driven creator commerce program on TikTok Shop grew GMV 762%: sourcing and managing the creator network, running the affiliate infrastructure, and connecting authentic creator content to measurable revenue. Programs cover creator sourcing and vetting, affiliate and commission infrastructure, paid amplification of creator content, and measurement tied to new customer acquisition rather than impressions. Creator work integrates with the agency's paid social and first party data practice, so creator content feeds the creative testing program. Maison MRKT is a New York performance marketing agency. Since 2014 it has driven over $1 billion in ecommerce GMV for brands including Carolina Herrera and D.S. & Durga.Skills in Influencer Marketing (4) InfluencerInfluencer MarketingMicro InfluencersMacro influencersWork in Influencer Marketing (1) Client in Influencer Marketing (1) 12th TribeClothing & Accessories | national
Learn more about Influencer MarketingDescription Maison MRKT's paid social practice is the core of the agency: conversion generation, engagement, and brand awareness programs across Meta, TikTok, Pinterest, and emerging platforms for fashion, beauty, fragrance, and luxury brands. Split and lift tests are built into every program, and the agency regularly runs platform funded beta tests through its partnerships. Maison MRKT was in the inaugural class of Facebook Marketing Partners for Agencies and remains a Meta Business Partner. Verified outcomes include Biography, where social media advertising and creative optimization grew ecommerce net revenue 208%; Lacoste, where TikTok holiday acquisition cut cost per acquisition 34%; and SIMKHAI, where paid social powered by Shopify Audiences delivered 6.6x return on ad spend in a case study published by Shopify. Maison MRKT is a New York performance marketing agency. Since 2014 it has driven over $1 billion in ecommerce GMV for brands including Carolina Herrera and D.S. & Durga.Skills in Social Media (2) Social Media OptimizationSocial Media Ads
Learn more about Social MediaDescription Maison MRKT builds full funnel growth programs for premium and luxury ecommerce brands, connecting acquisition, retention, and loyalty rather than treating them as separate efforts. Programs pair paid media acquisition with first party data activation and lifecycle marketing, measured against new customer efficiency and customer lifetime value rather than blended return alone. Verified outcomes include Olive Ateliers, where new customers grew 346%, and Bed Threads, where US market entry delivered 182% ROAS growth. Maison MRKT is a New York performance marketing agency with deep expertise in fashion, beauty, fragrance, and luxury. Since 2014 it has driven over $1 billion in ecommerce GMV for brands including Carolina Herrera and D.S. & Durga. Scalable growth without compromising brand equity.Skills in Growth Marketing (4) Growth MarketingPerformance MarketingMarketing MixMarketing optimization
Learn more about Growth Marketing
Team
40 members in Maison MRKT's team
StoryMatthew & Lexi Nastos founded Maison MRKT in New York in 2014, when fashion brands were moving online faster than their marketing could follow. The thesis has not changed: performance and brand equity are not in conflict. Today the agency serves 100+ premium brands across fashion, beauty, fragrance, and luxury.
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Details
- Headquarter377 Park Avenue South, New York, NY, USA