Mad About You
Real identity. Purposeful visuals. Human-first branding.
Who we are Mad About You is a Brand Strategy & Visual Identity agency based in Antwerp, founded in 2014. The agency focuses on helping organisations discover and express their full potential during moments of transformation. Positioned as a brand leadership partner, Mad About You works to bring clarity and unity across purpose, narrative and visual expression.
Core services Purpose & Values: Define the guiding principles that give teams direction and meaning. Corporate Stories: Shape reputation by turning strategic insights into coherent narratives that stakeholders understand and trust. Visual Identity: Translate personality and position into visual systems that communicate consistently across touchpoints. Employer Branding: Reveal and amplify internal culture to attract and retain people who fit the organisation’s purpose.
Our approach Mad About You places listening and context at the centre of its work. The agency dives into the world of each client to understand tensions, opportunities and real human motivations. Strategy is built from insight; identity is designed to carry that strategy into the world. The team prioritises function over form and content over image, ensuring every creative decision supports a clear organisational objective.
What sets them apart Rather than pursuing style for its own sake, Mad About You seeks truth and consistency. By restoring the human touch to brand work, the agency helps organisations build internal alignment and external reputation simultaneously. Their process yields authentic visions and matching visual identities that feel both meaningful and practical.
Final note Whether a brand is rethinking its reason for being or refining how it communicates culture, Mad About You offers a pragmatic, insight-driven path from discovery to visual expression. They help brands live up to their full potential by creating identity systems rooted in clarity, unity and personality. No review yetBe the first to write one
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Services
1 service offered by Mad About You
Description We listen first, turning insight into purpose-driven positioning and cohesive visual identity that delivers clarity, unity and human-first expression across touchpoints.Skills in Branding & Positioning (5) Brand IdentityCorporate Identity DesignBrand Identity DesignCompany BrandingBrand Consulting
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Team
3 members in Mad About You's team
StoryFounded in Antwerp in 2014, we are a small, determined team obsessed with what makes brands matter. We stepped into the market to help organisations that find themselves in moments of change — when identity, purpose and culture need to be re-examined. We listen first: to stories, to people, to tensions. From that listening we craft clarity — purpose and values that unite teams, corporate stories that build reputation, and visual identities that express personality. Along the way we learned to favour function over form, content over image, and love over looks. Our daily satisfaction comes from watching clients align behind a clear vision and a visual language that finally feels like them.
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Details
- Headquarter44 Grotehondstraat, 2018 Antwerpen, België / Belgique / Belgien