Limelight Agentur

Ludwigsvorstadt-Isarvorstadt, Germany

Leading creator management in Germany, Austria and Switzerland. Personal brands, not reach

limelight is a creator management and social media agency based in Munich and Cologne. We work with macro and mega creators who want to do more than rent out their reach: they want to build their own long-term business. To us, creators are media companies. They have their own community, their own signature and their own stories. That is what our work is about. Together with our creators we develop content strategies, original formats and projects they own, from products and books to films and events. We also connect brands with creators. We make sure brand and creator are a real fit, and we manage campaigns from the idea through contracts and usage rights to execution. The result is content that doesn’t look like an ad, but like the creator. Alongside creator management, we advise personal brands and companies on social media, content strategy, PR and influencer marketing. We help them sharpen their content, find the right tone and work with creators in a way that benefits both sides. Our creators reach more than 32 million people across Germany, Austria and Switzerland. We have worked with more than 200 brands and have been part of the creator economy for over ten years. What drives us: relevance over reach, real stories instead of copies, and creator careers that last longer than the next trend.

3 people in their team

Speaks German, English

Sortlist member since 2026

Founded in 2020

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Description

limelight Agentur is a creator management and social media agency based in Munich and Cologne, working across Germany, Austria and Switzerland (DACH). For more than ten years we have managed macro and mega creators and influencers who together reach over 32 million people, and we have run social media and influencer campaigns with more than 200 brands. We combine creator management, social media strategy and campaign management under one roof, so brands and creators get strategy, content and execution from one team. Creator management and talent management Full-service management for content creators, influencers and personal brands Positioning, personal branding and long-term career strategy Content strategy and creative direction for Instagram, TikTok, YouTube and LinkedIn Brand partnerships, sponsorships and brand deals Negotiation, pricing, contracts, usage rights and creator IP Development of the creator’s own projects: products, collaborations, books, films and events Monetization beyond brand deals, so that creators build a business they own Social media and influencer campaigns for brands Social media strategy and campaign concepts Influencer marketing and creator marketing campaigns, from single collaborations to multi-creator campaigns Creator scouting and selection based on audience, engagement, community and brand fit Briefings, content production and creative direction User-generated content (UGC), short-form video, Reels and TikTok content Paid social, whitelisting and usage rights for ads Long-term brand ambassador programs Campaign management, monitoring and reporting with KPIs such as reach, engagement, views and conversions Our approach: relevance over reach We don’t just rent reach. We build campaigns and creator careers that leave something lasting behind: recurring formats, authentic content and partnerships that communities trust. Because we manage creators ourselves, we know both sides of the negotiating table, and we make sure collaborations work for the brand and for the creator. Industries we work with include lifestyle, travel, outdoor, tech, fashion, beauty and entertainment.

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Description

We bring brands and creators together in real life, at events in Munich, Cologne and the Alps, across Germany, Austria and Switzerland. limelight is a creator management agency based in Munich and Cologne. For more than ten years we have worked with macro and mega creators who together reach over 32 million people in German-speaking Europe. We know which creators fit your brand, and we know what an event needs so that creators actually want to share it with their community. Our creator event service includes: Concept and storytelling for your event Creator selection and invitations, from small curated groups to larger creator days Brand events, launches and product presentations with creators Creator trips and press trips, from city experiences in Munich and Cologne to retreats and outdoor experiences in the Alps Venue scouting across Germany, Austria and Switzerland On-site creator management and content coordination Contracts, usage rights and content planning before, during and after the event Reporting on reach, content and engagement Our approach: experiences instead of ads. We create moments that creators share because they genuinely enjoyed them, not because a briefing told them to.

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Description

We build content strategies the way successful creators do it: with a clear positioning, recognizable formats and a long-term plan instead of short-term hype. limelight is a creator management and social media consultancy based in Munich. For more than ten years we have worked with macro and mega creators who together reach over 32 million people in German-speaking Europe, and we have collaborated with more than 200 brands. We bring this experience to companies and personal brands. Our content strategy service includes: Analysis of your current channels, content and insights Positioning: what your brand should stand for on social media Content pillars, recurring formats and tone of voice Channel strategy for Instagram, TikTok, LinkedIn and YouTube Editorial planning and KPIs that measure relevance, not just reach Optional: creator and influencer partnerships, including briefings, contracts and usage rights Our approach: relevance over reach. We help you create content that people recognize, trust and remember, and formats you own instead of renting attention campaign by campaign.

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Description

We make personal brands and creators visible beyond their own channels, in the media, on stages and in conversations that matter for their business. limelight is a creator management and social media consultancy based in Munich. For more than ten years we have worked with macro and mega creators who together reach over 32 million people in German-speaking Europe. Having built media presence for creators and their projects, from products and books to films and events, we know how to turn a social media profile into a public profile. Our PR service includes: PR strategy and positioning for personal brands, founders and creators Storytelling and key messages Press kits, media kits and speaker profiles Media relations and interview placements Podcast guest and speaker placements PR for launches, from products and books to films and events Alignment of PR and social media, so both tell the same story Our approach: relevance over reach. We build a public image that fits who you really are and that lasts longer than a single headline.

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Description

We connect brands with creators for partnerships that people actually remember, not campaigns that disappear after 24 hours. limelight is a creator management agency based in Munich. For more than ten years we have worked with macro and mega creators who together reach over 32 million people in German-speaking Europe, and we have collaborated with more than 200 brands. Because we manage creators ourselves, we know both sides of the negotiating table, and we know what makes a creator partnership work. Our influencer marketing service includes: - Campaign strategy and goal setting - Creator selection based on community, trust and fit, not just follower count - Briefings that leave room for the creator's own voice - Negotiation, contracts, usage rights and content ownership - Campaign management from idea to publication - Long-term partnerships and multi-creator campaigns - Reporting with KPIs that measure relevance, not just reach Our approach: rent reach or build something you own? We help brands set up campaigns that leave something lasting behind, from recurring formats to co-created products and long-term creator collaborations.

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HeadquarterGärtnerplatz, Munich-Ludwigsvorstadt-Isarvorstadt, Germany