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JDOC Inc.

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Mitaka, Japan
Japan market entry and cross-border marketing, from strategy to execution
JDOC is a Tokyo-based marketing and development agency built on one belief: good things deserve to be heard. We help overseas brands build sales in Japan as fast as possible, and help Japanese companies grow overseas and attract inbound visitors. What we do: Japan go-to-market strategy for brands starting from zero awareness, influencer and YouTuber campaigns in Japan from casting to reporting, social media operations, Google and Meta ads, SEO and MEO, and Shopify cross-border e-commerce, websites and booking systems. Why JDOC: one team handles strategy, creative, ads, influencers and the systems behind them, so you don't need to coordinate several vendors. Our team works in Japanese, English, German and Thai. We also run our own media, Japan Documented, which grew to 150,000 Instagram followers in six months, so every tactic we recommend has been tested on our own accounts first.
8 people in their team
Speaks Japanese, English, German, Thai
12 projects in their portfolio
Sortlist member since 2026
Founded in 2023
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Services

7 services offered by JDOC Inc.

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  • Description
    Go-to-market strategy for overseas brands entering Japan, including brands starting from zero awareness and no local certifications. One team covers strategy, Google and Meta ads, SEO, influencers and sales channel development, so you don't need to coordinate several vendors. We also help Japanese companies grow overseas sales and inbound tourism.
    Skills in Digital Strategy (4)
    Marketing StrategySocial Media StrategyDigital Marketing StrategyDigital Strategy
    Works in Digital Strategy (5)
    Retail chain: social strategy that turns engagement into store visits - Digital Strategy
    German car-care brand's Japan launch: contract rate at 180% - Digital Strategy
    Museum in a tourist district: inbound sales at 180% via MEO - Digital Strategy
    Major airline: inbound campaign with a 570K-follower influencer - Digital Strategy
    Clients in Digital Strategy (4)
    Nationwide retail chain (confidential)Retail | national
    German car-care service brand (confidential)Automotive | international
    Museum in a major tourist district (confidential)Travel & Leisure | international
    Major Japanese airline (confidential)Aviation & Aerospace | international

    Learn more about Digital Strategy


  • Description
    Shopify cross-border e-commerce builds, websites and landing pages for brands selling into or out of Japan. Because we design the marketing and the system together, the store, ads, SEO and social campaigns work as one funnel from day one.
    Skills in E-commerce (5)
    Shopify MarketingShopifyShopify DevelopmenteCommerce MarketingEcommerce Website
    Work in E-commerce (1)
    Blacksmith Japan: record sales at 200% of last year - E-commerce
    Client in E-commerce (1)
    Blacksmith JapanRetail | international

    Learn more about E-commerce


  • Description
    Japan market entry through creators. We cast Japanese influencers and YouTubers by platform and niche, handle negotiation, briefs and production in Japanese, and report results. Recent work includes tie-up campaigns for big consumer tech brands launching in Japan. We also run campaigns with international creators to drive inbound tourism to Japan.
    Skills in Influencer Marketing (5)
    Influencer MarketingInstagram InfluencerYoutube InfluencersInfluencer StrategyInfluencer Selection
    Works in Influencer Marketing (3)
    AI voice input tool: YouTube tie-up with Japanese creators - Influencer Marketing
    Web hosting brand: Japanese tech YouTuber tutorial campaign - Influencer Marketing
    Major airline: inbound campaign with a 570K-follower influencer - Influencer Marketing
    Clients in Influencer Marketing (3)
    Big consumer tech brand, AI voice input (confidential)Software & Computer Services | international
    Big consumer tech brand, web hosting (confidential)Software & Computer Services | international
    Major Japanese airline (confidential)Aviation & Aerospace | international

    Learn more about Influencer Marketing


  • Description
    Japan-focused social media strategy and operations on Instagram, TikTok, X and YouTube. We plan content in native Japanese, run accounts, and combine organic posts with Meta ads. Our own media account Japan Documented grew to 150,000 Instagram followers in six months.
    Skills in Social Media (4)
    Instagram MarketingSocial Media ManagementSocial Media MarketingTiktok
    Works in Social Media (7)
    Global marketplace: X localization cut complaint posts by 40% - Social Media
    Retail chain: social strategy that turns engagement into store visits - Social Media
    Museum in a tourist district: inbound sales at 180% via MEO - Social Media
    Norwegian tool brand's Japan launch: 300K organic views - Social Media
    Clients in Social Media (4)
    Global marketplace company (confidential)E-commerce | international
    Nationwide retail chain (confidential)Retail | national
    Museum in a major tourist district (confidential)Travel & Leisure | international
    Norwegian construction-tool maker (confidential)Industrial Goods & Services | international

    Learn more about Social Media


  • Description
    Google and Meta ad operations for the Japanese market, plus Yahoo! JAPAN, LINE and TikTok where they fit. We plan backward from the sale, set up measurement first, and write ad creative in native Japanese. For inbound tourism we also run ads in English and Chinese.
    Skills in Online Advertising (5)
    Online AdvertisingGoogle AdvertisingDisplay MarketingDigital AdvertisingDigital ads
    Works in Online Advertising (3)
    Football club's Japan schools: trial sign-ups from a 4,000 yen CPA - Online Advertising
    NAGAMINE SEICHA: 45 wholesale leads in 2 months - Online Advertising
    Blacksmith Japan: record sales at 200% of last year - Online Advertising
    Clients in Online Advertising (3)
    Official Japan school of a European football club (confidential)Sports | national
    NAGAMINE SEICHABeverage | international
    Blacksmith JapanRetail | international

    Learn more about Online Advertising


  • Description
    Brand story, concept and positioning built for Japanese customers, based on research into how they actually choose. For overseas brands we localize the message rather than translate it. For Japanese makers and restaurants we turn craft and origin into a story that travels. Recent work includes the brand concept for GRANDPYRAMID, an Egyptian restaurant in Tokyo.
    Skills in Branding & Positioning (4)
    Brand IdentityBrand PositioningBrand StorytellingBrand Strategy
    Works in Branding & Positioning (3)
    German car-care brand's Japan launch: contract rate at 180% - Branding & Positioning
    Museum in a tourist district: inbound sales at 180% via MEO - Branding & Positioning
    GRANDPYRAMID: from 1M views to a queue out the door - Branding & Positioning
    Clients in Branding & Positioning (3)
    German car-care service brand (confidential)Automotive | international
    Museum in a major tourist district (confidential)Travel & Leisure | international
    GRANDPYRAMIDRestaurants | local

    Learn more about Branding & Positioning


  • Description
    Short-form video for Instagram Reels, TikTok and YouTube Shorts, planned, filmed and edited in-house for the Japanese market. We script for how Japanese audiences watch, then measure what drives views and sales. One recent Japan launch reached 300,000 organic views with no ad spend.
    Skills in Video Production (4)
    Video EditingVideo ShootingSocial Media Video ProductionVideo Production
    Work in Video Production (1)
    Norwegian tool brand's Japan launch: 300K organic views - Video Production
    Client in Video Production (1)
    Norwegian construction-tool maker (confidential)Industrial Goods & Services | international

    Learn more about Video Production

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Team

8 members in JDOC Inc.'s team

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StoryJDOC was founded in Tokyo in 2023 by two ex-SAP colleagues, Leo Hirata and Takumi Noguchi. After traveling 70+ countries between them, they saw how much the world loves Japan, and how hard it is for good products to cross borders. JDOC exists to close that gap in both directions, as one team from strategy to revenue.
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  • HeadquarterJapan, Tokyo, 西東京市向台町6−18 東京都道12号