JDOC Inc.
Japan market entry and cross-border marketing, from strategy to execution
JDOC is a Tokyo-based marketing and development agency built on one belief: good things deserve to be heard. We help overseas brands build sales in Japan as fast as possible, and help Japanese companies grow overseas and attract inbound visitors. What we do: Japan go-to-market strategy for brands starting from zero awareness, influencer and YouTuber campaigns in Japan from casting to reporting, social media operations, Google and Meta ads, SEO and MEO, and Shopify cross-border e-commerce, websites and booking systems. Why JDOC: one team handles strategy, creative, ads, influencers and the systems behind them, so you don't need to coordinate several vendors. Our team works in Japanese, English, German and Thai. We also run our own media, Japan Documented, which grew to 150,000 Instagram followers in six months, so every tactic we recommend has been tested on our own accounts first. 8 people in their team
Speaks Japanese, English, German, Thai
12 projects in their portfolioSortlist member since 2026
Founded in 2023
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Services
7 services offered by JDOC Inc.
Description Go-to-market strategy for overseas brands entering Japan, including brands starting from zero awareness and no local certifications. One team covers strategy, Google and Meta ads, SEO, influencers and sales channel development, so you don't need to coordinate several vendors. We also help Japanese companies grow overseas sales and inbound tourism.Skills in Digital Strategy (4) Marketing StrategySocial Media StrategyDigital Marketing StrategyDigital StrategyWorks in Digital Strategy (5) Clients in Digital Strategy (4) Nationwide retail chain (confidential)Retail | nationalGerman car-care service brand (confidential)Automotive | internationalMuseum in a major tourist district (confidential)Travel & Leisure | internationalMajor Japanese airline (confidential)Aviation & Aerospace | international
Learn more about Digital StrategyDescription Shopify cross-border e-commerce builds, websites and landing pages for brands selling into or out of Japan. Because we design the marketing and the system together, the store, ads, SEO and social campaigns work as one funnel from day one.Skills in E-commerce (5) Shopify MarketingShopifyShopify DevelopmenteCommerce MarketingEcommerce WebsiteWork in E-commerce (1) Client in E-commerce (1) Blacksmith JapanRetail | international
Learn more about E-commerceDescription Japan market entry through creators. We cast Japanese influencers and YouTubers by platform and niche, handle negotiation, briefs and production in Japanese, and report results. Recent work includes tie-up campaigns for big consumer tech brands launching in Japan. We also run campaigns with international creators to drive inbound tourism to Japan.Skills in Influencer Marketing (5) Influencer MarketingInstagram InfluencerYoutube InfluencersInfluencer StrategyInfluencer SelectionWorks in Influencer Marketing (3) Clients in Influencer Marketing (3) Big consumer tech brand, AI voice input (confidential)Software & Computer Services | internationalBig consumer tech brand, web hosting (confidential)Software & Computer Services | internationalMajor Japanese airline (confidential)Aviation & Aerospace | international
Learn more about Influencer MarketingDescription Japan-focused social media strategy and operations on Instagram, TikTok, X and YouTube. We plan content in native Japanese, run accounts, and combine organic posts with Meta ads. Our own media account Japan Documented grew to 150,000 Instagram followers in six months.Skills in Social Media (4) Instagram MarketingSocial Media ManagementSocial Media MarketingTiktokWorks in Social Media (7) Clients in Social Media (4) Global marketplace company (confidential)E-commerce | internationalNationwide retail chain (confidential)Retail | nationalMuseum in a major tourist district (confidential)Travel & Leisure | internationalNorwegian construction-tool maker (confidential)Industrial Goods & Services | international
Learn more about Social MediaDescription Google and Meta ad operations for the Japanese market, plus Yahoo! JAPAN, LINE and TikTok where they fit. We plan backward from the sale, set up measurement first, and write ad creative in native Japanese. For inbound tourism we also run ads in English and Chinese.Skills in Online Advertising (5) Online AdvertisingGoogle AdvertisingDisplay MarketingDigital AdvertisingDigital adsWorks in Online Advertising (3) Clients in Online Advertising (3) Official Japan school of a European football club (confidential)Sports | nationalNAGAMINE SEICHABeverage | internationalBlacksmith JapanRetail | international
Learn more about Online AdvertisingDescription Brand story, concept and positioning built for Japanese customers, based on research into how they actually choose. For overseas brands we localize the message rather than translate it. For Japanese makers and restaurants we turn craft and origin into a story that travels. Recent work includes the brand concept for GRANDPYRAMID, an Egyptian restaurant in Tokyo.Skills in Branding & Positioning (4) Brand IdentityBrand PositioningBrand StorytellingBrand StrategyWorks in Branding & Positioning (3) Clients in Branding & Positioning (3) German car-care service brand (confidential)Automotive | internationalMuseum in a major tourist district (confidential)Travel & Leisure | internationalGRANDPYRAMIDRestaurants | local
Learn more about Branding & PositioningDescription Short-form video for Instagram Reels, TikTok and YouTube Shorts, planned, filmed and edited in-house for the Japanese market. We script for how Japanese audiences watch, then measure what drives views and sales. One recent Japan launch reached 300,000 organic views with no ad spend.Skills in Video Production (4) Video EditingVideo ShootingSocial Media Video ProductionVideo ProductionWork in Video Production (1) Client in Video Production (1) Norwegian construction-tool maker (confidential)Industrial Goods & Services | international
Learn more about Video Production
Team
8 members in JDOC Inc.'s team
StoryJDOC was founded in Tokyo in 2023 by two ex-SAP colleagues, Leo Hirata and Takumi Noguchi. After traveling 70+ countries between them, they saw how much the world loves Japan, and how hard it is for good products to cross borders. JDOC exists to close that gap in both directions, as one team from strategy to revenue.
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Details
- HeadquarterJapan, Tokyo, 西東京市向台町6−18 東京都道12号
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