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Inusual

Madrid, Spain
Brand experiences with creativity, rigor, and heart.
Inusual: identity and trajectory Inusual is an agency based in Madrid that, since 1996, brings together expert professionals in event production and direction. With over twenty years of experience, the company defines itself as a reflection of its clients: it translates the image and personality of each brand through creativity and quality, building projects under the umbrella of excellence. Main services Inusual offers a complete range of services related to event organization and production. Among its competencies are the comprehensive event organization and production , the development of 3D designs , the creation and assembly of stands and space decoration , as well as the development of digital marketing and communication strategies. These services are applied to both corporate projects and international galas and productions. Experience and notable projects The agency has worked with renowned international brands —such as Lancôme, Yves Saint Laurent, Sage, Disney, and Orange— and is responsible for producing and directing events of public relevance, including the Forqué Awards and the Platino Awards for Ibero-American Cinema. This experience in large productions supports its ability to manage everything from conceptualization to the technical and communicative execution of the event. Approach and methodology Inusual's approach combines creative sensitivity and operational rigor. Each project begins with detailed listening to the client to translate their identity into an experiential concept. From there, design proposals (with 3D renders where appropriate), logistical planning, technical coordination, and digital marketing and communication actions are carried out to amplify the event's impact. Differentiators What distinguishes Inusual is its blend of experience and versatility: the ability to adapt its creative signature to very diverse brands, maintain quality standards in large-scale productions, and offer comprehensive service covering design, assembly, production, and communication. Closing Inusual presents itself as an ally for brands seeking to transform their identity into memorable experiences, guaranteeing creativity, quality, and service in every project.
44 people in their team
Speaks English, Spanish
Sortlist member since 2025
Founded in 1996
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  • Description
    En Inusual diseñamos, producimos y dirigimos eventos corporativos e internacionales: escuchamos la marca, aplicamos diseño 3D y coordinación técnica para experiencias memorables, creativas y rigurosas.
    Skills in Event (5)
    Event ProductionCorporate Event ManagementInternational Event ManagementCorporate Event PlanningProfessional Event Management

    Learn more about Event

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Team

44 members in Inusual's team

StoryDesde 1996, en Inusual hemos construido un equipo en Madrid que vive y respira producción de eventos. Comenzamos con la ilusión de trasladar la personalidad de cada cliente a experiencias memorables; hoy, tras más de veinte años, esa misma pasión guía nuestros proyectos. Nos enfrentamos a retos logísticos y creativos —montajes complejos, agendas apretadas, expectativas exigentes— y siempre apostamos por soluciones que combinan diseño 3D, puesta en escena y comunicación digital. Trabajar para marcas como Lancôme, Yves Saint Laurent, Disney u Orange y producir galas como los Premios Forqué o los Premios Platino nos ha obligado a mantener altos estándares: creatividad, calidad y servicio garantizados. Somos un equipo orgulloso de transformar ideas en vivencias reales.
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  • Headquarter63 Calle de Hortaleza, 28004 Madrid, España