iellou design
Rebellious in form, exact in function.
iellou design is a creative design studio in Brasília, Brazil, founded in 2022 and specialised in branding and visual identity. The name is written in lowercase, with two Ls, and is pronounced like the English hello. We work on nine fronts: branding, visual identity, redesign, vector treatment, stationery, editorial layout, illustration, visual identity for events and digital products. The method is a six-step spiral (collection, immersion, first delivery, creation, presentation and the beginning), which revisits the same questions at growing depth instead of moving in a straight line. The focus is on originality and strategy: every brand we build starts from the real context of the business, not from a formula. We serve companies in Brasília and across Brazil, working remotely and in Portuguese. Rebellious in form, exact in function. 3 people in their team
Speaks Portuguese
18 projects in their portfolioWorks remotely across the globe
Sortlist member since 2026
Founded in 2022
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Services
8 services offered by iellou design
Description Visual identity, for iellou, is the graphic system of a brand: logo, colour palette, typography, graphic elements and the manual that keeps everything coherent in any application. It is for companies that already know what their brand is and need it to look like it. We listen to what the brand already knows about itself, dive into its context and turn intention into visual choices that can be explained, calibrated and applied. Nothing is decided by taste alone: every choice has a reason you can read in the manual. We also handle redesigns. A redesign updates a brand that already exists: it keeps what the public recognises and remakes what has aged, without starting over. It begins with a diagnosis of what still has strength and where the friction is, and only then do we redraw, present and calibrate the evolution. What you can expect: the logo in all its versions, the visual system (colours, typography, graphic elements and composition rules) and the visual identity manual. For a redesign, the revised brand, a before-and-after comparison and a transition plan. We work in Portuguese, remotely across Brazil, from Brasília.Works in Graphic Identity (8) Clients in Graphic Identity (4) CBIC, Câmara Brasileira da Indústria da ConstruçãoConstructionPotiMarketing & AdvertisingCJS, Centro Integrado de Solidariedade e Justiça SocialNon-profitComunidade das MarcasLegal Services
Learn more about Graphic IdentityDescription Two kinds of work live here. Vector treatment rebuilds a logo or an illustration in curves: clean lines, infinite scale and files ready for print and screen. It is for companies that only have their brand as a blurred, low-resolution or rasterised image. We collect the best material available, study proportions and details, rebuild every curve and present the versions so you can calibrate fidelity, legibility and application. You receive the master vector file and the colour, monochrome and negative versions. Custom illustration is original drawing made to measure for a brand: characters, scenes and graphic elements no stock library can deliver. It is for brands that want a visual universe of their own. We listen to the story, dive into the references of your own context and look for a direction without copying ready-made repertoires. The line is born, presented, calibrated and prepared for use. You receive original illustrations in open files and applied to your pieces. We work in Portuguese, remotely across Brazil, from Brasília.
Learn more about Graphic DesignDescription Stationery is the set of printed pieces a brand puts in someone's hand: business card, letterhead, promotional items and point-of-sale material. It is for brands whose contact with the customer happens in the physical world. We collect the needs of use, dive into formats and production constraints and turn the visual system into pieces that can be presented, calibrated and closed. You receive finished pieces and print-ready files. Editorial layout is the organisation of text and image on the page: magazines, catalogues, reports, books and corporate presentations with hierarchy and reading rhythm. It is for companies with a lot of content that needs to be read. We read and understand the content before drawing the page, then test rhythm and hierarchy, build the editorial system and calibrate the reading until the final file. You receive the layout, the editorial grid and the final file for print or digital distribution. We work in Portuguese, remotely across Brazil, from Brasília.Works in Print (10) Clients in Print (3) CBIC, Câmara Brasileira da Indústria da ConstruçãoConstructionPotiMarketing & AdvertisingGardenia GadelhaHome Services
Learn more about PrintDescription Packaging and labels are the part of a brand's printed material that reaches the customer's hand with the product. We collect the needs of use, dive into formats and production constraints and turn the visual system into packaging and labels that can be presented, calibrated and closed. Every piece is designed to be coherent with the rest of the brand's material, instead of being created its own way each time. You receive the finished pieces and the final files, ready for the printer. We work in Portuguese, remotely across Brazil, from Brasília.
Learn more about PackagingDescription Digital products are the interfaces where the brand works: websites, landing pages and applications designed to be easy to navigate and to convert. It is for brands whose first contact with the customer is a screen. We collect goals and content, dive into the needs of use and organise the architecture before the interface. The prototype lets us present, test and calibrate the path until publication. You receive the interface design, the prototype and the published site, built on the brand's visual identity so that nothing looks like a different company online. We work in Portuguese, remotely across Brazil, from Brasília.
Learn more about Website CreationDescription Visual identity for events is the brand of something with a date: a congress, a festival or a campaign, from the digital invitation to the signage of the venue. This is design work, not event organisation. It is for organisers who need coherence between what happens online and what happens in the physical space. We gather the theme, the audience, the formats and the production needs, dive into the context, create the event's direction and calibrate each piece for digital and physical use. You receive the event's brand, a kit of digital and printed pieces and the signage. We work in Portuguese, remotely across Brazil, from Brasília.Works in Event (3) Clients in Event (2) CBIC, Câmara Brasileira da Indústria da ConstruçãoConstructionCasamento na BahiaEntertainment & Events
Learn more about EventDescription At iellou, branding is the strategic construction of the whole brand: positioning, purpose, voice and identity working together, from concept to application. It is for companies that need a coherent brand, not just a logo. The method is a six-step spiral: collection, immersion, first delivery, creation, presentation and the beginning. It is called a spiral because it revisits the same questions at growing depth instead of moving in a straight line. We listen to your story and gather what matters, dive into your universe, market and references, open directions for you to react to and calibrate with us, give the idea form with method and boldness, present the living brand and the reason behind every choice, and treat the delivery as the start of your brand in the world. What you can expect: a brand platform (positioning, purpose and voice), the visual identity built on it, and usage guidelines that keep everything coherent. Every project starts from the real context of the business, so the scope is calibrated to what the brand needs to reveal and put into practice. We work in Portuguese, remotely across Brazil, from Brasília. Rebellious in form, exact in function.Works in Branding & Positioning (9) Clients in Branding & Positioning (4) CBIC, Câmara Brasileira da Indústria da ConstruçãoConstructionEVAClothing & AccessoriesveLarHome ServicesVertEducation
Learn more about Branding & PositioningDescription Interface design at iellou starts before the screen. We collect goals and content, dive into the needs of use and organise the architecture first, so that navigation follows how people actually look for things. Then comes the interface: the brand's visual system applied to screens, with hierarchy, rhythm and clarity. A prototype lets us present, test and calibrate the path with you before anything is built. You receive the interface design and the prototype and, when the project includes it, the published site. We work in Portuguese, remotely across Brazil, from Brasília.
Learn more about Ergonomy (UX/UI)
Team
3 members in iellou design's team
Storyiellou was founded in Brasília in 2022. The name is pronounced like the English hello, and that is where it comes from: a greeting, with the warmth of someone who welcomes you. The studio works on a spiral, revisiting every question until form and function agree. Rebellious in form, exact in function.
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Details
- HeadquarterCLN 212 Bloco B - Asa Norte Comércio Local Norte 211 - Brasilia, Brasília - Federal District, Brazil