Idooh Institute For Digital Out Of Home Media
Connecting the DOOH market with standards, research and creativity
About IDOOH The Institute for Digital Out of Home Media (IDOOH) is the one-stop shop for the Digital Out of Home industry. Based in Munich and founded in 2022, it acts as a central platform connecting providers and advertisers. Core activities IDOOH organises congresses, coordinates industry standards through market working groups, and develops the Market Media Study Public & Private Screens in cooperation with Joint Industry Committees. Approach Collaboration and evidence-based measurement are at the heart of IDOOH’s work: by bringing stakeholders together it creates shared standards, transparent performance values, and practical guidance. Why choose IDOOH As an industry hub, IDOOH raises DOOH awareness through training, webinars and the DOOH Creative Challenge, supporting both market maturity and creative excellence. Get involved Members and partners can join working groups or attend events to shape the future of DOOH. No review yetBe the first to write one
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Services
3 services offered by Idooh Institute For Digital Out Of Home Media
Description We coordinate DOOH advertising initiatives, aligning providers and advertisers with shared standards, evidence-based audience measurement and creative guidance to optimise campaign performance.Skills in Advertising (2) Digital Media AdvertisingInstitutional Advertising
Learn more about AdvertisingDescription We advise on online DOOH advertising strategy, combining market research, JIC-backed audience metrics and training to ensure measurable, standards-compliant digital campaigns.Skills in Online Advertising (1) Digital Advertising
Learn more about Online AdvertisingDescription We set industry best-practice for DOOH outdoor campaigns, uniting vendors and advertisers with transparent metrics, creative standards and training to maximise screen impact.Skills in Outdoor Advertising (1) Out Of Home Advertising
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Team
8 members in Idooh Institute For Digital Out Of Home Media's team
StoryWe founded the Institute for Digital Out of Home Media in 2022 in Munich because the DOOH sector needed a single, credible hub. From day one we teamed up with the Digital Media Institute, Goldbach Germany and Ströer to bring providers and customers together. Our early challenge was uniting fragmented players around common standards and reliable audience measurement — a mission that led us to create working groups and collaborate with Joint Industry Committees on the Market Media Study for Public & Private Screens. We run congresses, training courses, webinars and the DOOH Creative Challenge to raise awareness and sharpen practice. Every event and study reinforces our belief: a connected, transparent DOOH market benefits everyone.
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Details
- Headquarter11 Theatinerstraße, 80333 München, Deutschland