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Id Pool Gmbh

Backnang, Germany
Story-driven PR for technical and architectural expertise, ready for media
Who we are idpool is a Stuttgart-area PR specialist established in 1996, focused on Story Based Marketing and pragmatic journalism tailored to diverse media and communication channels. Core expertise Content marketing and PR for technology with emphasis on architecture, construction and building trades (sanitary, heating, air conditioning, lighting, electricity, security, hardware technology, building control systems) as well as outdoor and equipment topics including hunting, rifles, functional textiles, GSM and augmented reality. Approach An interdisciplinary team of seasoned editors and an in-house specialised graphics department turn technical detail into media-ready stories and visuals. Two former chief editors of technical trade journals underline the agency’s editorial competence. Value Clients benefit from reduced briefing effort and a coherent, professional media appearance in words and pictures. Contact idpool to shape technology stories with clarity and aesthetic sense.
5 people in their team
Speaks English, German
Sortlist member since 2025
Founded in 1996
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  • Description
    We craft story-driven B2B PR for architecture, building services and outdoor tech, turning complex technical detail into media-ready stories and visuals for coherent, time-saving coverage.
    Skills in Public Relations (PR) (4)
    Public RelationsPR MarketingB2B Public RelationsPublic Relations PR

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Team

5 members in Id Pool Gmbh's team

StoryWe founded idpool out of a conviction: good technology needs a good story. Since 1996 we have sharpened our PR around Story Based Marketing, bringing pragmatic journalism to architecture, building services and the outdoor sector. Based in the Stuttgart area, our interdisciplinary team combines experienced editors and a specialised graphics department — even two former chief editors of technical trade journals are part of our crew. We love translating complex functions into clear benefits and attractive visuals. That saves clients time on briefing and guarantees a coherent media presence in words and images. Every project for us is about accuracy, usability and aesthetics — communicating why a product matters, not just how it works.
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  • Headquarter2 Spinnerei, 71522 Backnang, Deutschland