ICS Agency
The diversity Agency
ICS Agency is a multicultural marketing and field marketing agency based in Paris, connecting brands with multicultural audiences, diasporas and diverse communities across France, Europe and Africa. Since 2014, we have combined data, field activation, retail marketing, media, digital marketing and influence to help brands reach audiences that traditional marketing approaches often overlook. The Diversity Agency. We turn audience intelligence into measurable marketing activation. Our expertise includes: • Multicultural marketing & diaspora marketing • Field marketing & field activation • Retail marketing & sales activation • Street marketing, roadshows & brand ambassadors • Media planning: TV, OOH/DOOH, radio & digital audio • Digital marketing, social ads & programmatic advertising • Influencer marketing & community activation • Brand content, experiential marketing & events Our proprietary CSPI model (Socio-Professional and Identity Categories) helps us understand audiences beyond traditional demographics. That intelligence is powered by our proprietary tools: ICS Personae to understand audiences, ICS Map to identify and locate them, and ICS App to activate and measure campaigns in the field. From audience analysis and targeting to campaign execution and performance measurement, our approach is data-driven, measurable and focused on business impact and ROI. ICS in numbers 10+ years of field and multicultural marketing experience 250+ projects delivered in 2025 12 team members representing 8 nationalities Campaign capabilities across Europe and Africa 9 people in their team
Speaks French, English, Spanish, Arabic, Russian
Sortlist member since 2024
Founded in 2014
No review yetBe the first to write one
Services
6 services offered by ICS Agency
Description No description provided for this service.
Learn more about Community ManagementDescription No description provided for this service.
Learn more about Influencer MarketingDescription No description provided for this service.
Learn more about Website CreationDescription No description provided for this service.
Skills in Outdoor Advertising (6) Billboard DesignStreet Marketing360º AdvertisingBus AdvertisingOut Of Home AdvertisingSubway Advertising
Learn more about Outdoor AdvertisingDescription No description provided for this service.
Skills in Online Advertising (9) Programmatic AdvertisingDigital AdDisplay MarketingPaid MediaRetargetingSEO AdvertisingSocial Media AdvertisingSEO AdvertisingWeb Advertising
Learn more about Online AdvertisingDescription No description provided for this service.
Skills in Print (2) Print AdvertisingPrint Communication
Learn more about Print
Team
9 members in ICS Agency's team
Reviews
No review for ICS Agency yet
Worked with ICS Agency?
Share your experience with us.
Write a review
Contact
Contact details of ICS Agency
Details
- HeadquarterICS AGENCY, Rue Alexandre Dumas, Paris, France