ibs fulcro
Marketing, Engineered for What's Next
ibs Fulcro is a full-stack, AI-native digital marketing and technology agency with 23 years of experience, trusted by enterprise brands including Tata Motors, Panasonic, Polycab, NPCI, Kotak Group, Zurich Kotak General Insurance, Nayara Energy, ASK, Valvoline, Goodyear, JK Tyre, Protean, Nippon India Mutual Fund, Bajaj Auto, Bajaj Electricals, Bajaj Finserv, Airtel, Tata Tele Business Services, PPG Asian Paints, and Canara HSBC. We run digital marketing and technology as one integrated team, not two separate vendors handed off between each other. On the marketing side, this spans digital strategy, social media management and community management, influencer marketing, paid media and performance marketing, content and video production, and SEO run alongside AEO as one connected discipline, not a separate add-on. On the technology side, this spans UI/UX design, custom software development, website creation, mobile app development, and AI and agentic solutions built for real production use. We're one of the few agencies publishing original, measured AI search visibility research under our own name, testing real buyer prompts across ChatGPT, Google AI Mode, and other AI engines, and reporting the honest result, including when it isn't flattering. We've earned 350+ real, sourced industry awards, including 17 Agency of the Year titles, and we work across BFSI, automotive, FMCG, consumer durables, mining and metals, and telecommunications, for enterprise brands headquartered from Mumbai to Delhi NCR to Gurgaon and across India. No review yetBe the first to write one
Services
12 services offered by ibs fulcro
Description ibs Fulcro runs SEO and AEO as one connected practice, not two separate budgets, technical search ranking and AI-generated answer citation both matter now, and treating them separately misses how buyers actually search. Our methodology starts with the SEO foundation, technical health, structured data, and content built for real search intent, then extends into AEO: defining a real set of generic, unprompted buyer questions, testing how often and how favourably a brand gets mentioned across ChatGPT, Google AI Mode, and Perplexity, and restructuring content so a direct answer can be extracted and cited accurately. JK Tyre's audit tested 53,535 real buyer prompts and reported a 17.8% mention rate, a 7th-of-9 rank, honestly, not curated to look better. Clients can expect real, measured results reported the same way regardless of whether they flatter us, an unprompted mention rate and rank, not a vague visibility claim. We also publish original research, including a calibrated method for estimating real AEO prompt volume and a study on where AI engines cite someone else's page about a brand instead of the brand's own, since a credible AEO practice should be able to show its work, not just assert it.
Learn more about SEODescription ibs Fulcro's Video Production practice covers reels, DVCs, corporate AVs, campaign films, and vernacular regional-language content, built for real business outcomes, not just polished output. Our methodology ties every production to a measurable result before the camera rolls, not just after. Drive Like A Lady 2024 reached 23 million video views and converted directly into 1.4K new insurance policies, a result we could only report because the campaign was built around that conversion goal from the start, not views alone. Production runs alongside our design and social teams rather than as an isolated deliverable, so a film's distribution and paid support are planned together with the content itself. Clients can expect real production value, not stock assets or a templated shoot, and honest reporting tied to the actual business outcome the video was meant to drive, whether that's policy conversions, campaign reach, or a specific brand action. We also handle vernacular, regional-language versions where the audience calls for it, since a single English-language cut rarely serves every market a brand actually needs to reach.
Learn more about Video ProductionDescription ibs Fulcro's Paid Media practice runs performance marketing across Meta, Google, and programmatic channels, tied to real cost and conversion metrics, not vanity reach numbers. Our methodology starts with the actual commercial objective, cost per lead, cost per sale, or a specific conversion target, and builds media planning, targeting, and creative around that number from day one. We run this alongside our technology work rather than as an isolated media buy, so a campaign's real-time performance data can feed directly into lead scoring and routing systems we've already built, closing the loop between ad spend and what actually happens to a lead afterward. Clients can expect measured, reported results tied to the objective we agreed on upfront. DynaPrice cut Bajaj Electricals' cost per sale by 52%. We report the real number whether it's strong or not, and we adjust the media plan based on what the data shows, not what the original brief assumed would work.
Learn more about Growth MarketingDescription ibs Fulcro's Influencer Marketing practice measures creator campaigns against real business outcomes, not reach and follower counts alone. Our methodology selects creators based on genuine audience fit for the specific business goal, then ties the campaign to a measurable result before it launches, not after. For Kotak Cherry's #CherryChart, this meant tracking whether the campaign actually got 100+ competing brands to join unprompted with zero media spend, a real, unusual outcome we could only claim because we defined it as the success measure from the start. For Aristocrat's ambassador strategy, we tracked the campaign through to a 16% sales increase and 100M+ impressions, not just impressions alone. Clients can expect a campaign built around what the business actually needs to move, whether that's category conversation, direct sales, or brand advocacy, and honest reporting on whether creators delivered against that, not a vanity metrics recap. We run this as part of one connected social media practice, so influencer work informs and is informed by what's happening in owned community management and paid media at the same time.
Learn more about Influencer MarketingDescription ibs Fulcro's Community Management practice runs the day-to-day relationship between a brand and its real audience across social platforms, replies, moderation, and ongoing engagement, tied to a genuine business objective, not just activity for its own sake. Our methodology treats community management as part of one connected social media practice, not a standalone task bolted onto a content calendar. We define what engagement is actually meant to achieve for a specific brand, whether that's deepening loyalty among existing customers, managing sentiment around a sensitive category, or supporting a live campaign, and run the day-to-day conversation against that goal, not a generic response-time metric alone. Clients can expect real, consistent presence across their platforms, not sporadic attention, and honest reporting on what the community is actually saying, including feedback that isn't flattering. We handle this as part of the same team running paid, content, and campaign work, so a conversation happening in comments can inform a campaign decision the same week, not get lost between two disconnected teams.
Learn more about Community ManagementDescription ibs Fulcro's AI & Agentic Solutions practice builds real, production AI systems that run inside a client's actual operations, not proof-of-concept demos that never ship. Our methodology starts with a genuinely data-heavy, repetitive process a business already has, lead routing, driver behaviour monitoring, customer support triage, and replaces manual handling with an automated agent built for that specific workflow. The Fulcro Lead Orchestrator, licensed to Tata Motors, unifies five structurally different lead sources into one system: validation, duplicate detection, real-time scoring, and routing to the correct call centre by car model, processing 1.2 million+ leads monthly across 210 active models. Kavach, built for Nayara Energy, is a real, production AI system monitoring driver attention and safety in the field, not a lab prototype. Clients can expect a system that runs in their real operations and reports honest numbers, including ones that aren't flattering. The Fulcro Lead Orchestrator's 66.3% success rate is disclosed directly, since nearly a third of incoming leads being correctly filtered as duplicates is what real data hygiene looks like at that scale, not a number softened to look cleaner. We're equally direct when a process doesn't actually need an agentic system built for it.
Learn more about Artificial IntelligenceDescription ibs Fulcro's Software Development practice builds custom web, mobile, and backend systems for enterprise brands, using a named, current tech stack, not a vague "full-stack" claim. Our methodology runs real engineering discipline alongside our marketing work rather than as a separate vendor relationship. We build in React, Next.js, Flutter, and React Native, with headless CMS work on Strapi, Drupal, and Adobe Experience Manager, and we tie every build to a measured outcome, not just a shipped feature. An AEM build for Canara HSBC cut error rate by 70%. A JAMstack rebuild for Tata Tele Business Services, using Oracle Content & Experience Cloud and ReactJS with CDN and edge deployment, increased user sessions by 134% and cut bounce rate by 62%. Clients can expect real, production software with a named, current stack, not vague technology buzzwords, and honest, measured results reported the same way whether the campaign work sits alongside it or not. Because development and marketing run as one team here, a technical fix and the content or campaign built to use it launch together, not months apart.
Learn more about Software DevelopmentDescription ibs Fulcro's Digital Strategy practice starts with real audience and competitive research, not internal assumption or a templated brand deck. We map what a brand's actual stakeholders need, benchmark against real competitors in the category, and build positioning and go-to-market direction from that evidence. Our methodology runs through the full research-to-build pipeline: identifying every real stakeholder group, gathering structured interviews rather than a handful of internal opinions, prioritising what we hear into a real feature and messaging wishlist, then mapping the resulting strategy against the actual business goal. For Polycab, this meant 619 stakeholder interviews across 7 cities and a benchmark of 50+ competitor brands before a single strategy decision was made. Clients can expect a strategy grounded in evidence they can see, not a slide deck built on assumption. We'll show you exactly where the research came from, tell you honestly if a popular direction isn't supported by what we found, and carry that same strategy through into the actual build, since we design and develop the resulting work ourselves rather than handing findings to a separate team.
Learn more about Digital StrategyDescription ibs Fulcro's UI/UX practice runs end-to-end customer journey audits and interface design, tied to a measurable business outcome, not a visual refresh for its own sake. Our methodology starts by finding where a real journey actually breaks, not assuming where it might. A Tata Motors audit found a 97.7% lead form drop-off, a number most teams wouldn't have known existed without the audit, and fixing that specific point delivered a 10x increase in monthly leads. We treat design and the underlying technology as one connected practice, so a UI fix is scoped alongside the engineering work needed to actually ship it, not handed off as a separate recommendation nobody builds. Clients can expect a real, evidenced diagnosis before any redesign work starts, we'll show you the actual drop-off point, not a general critique, and honest reporting on whether a change moved the number it was meant to move. We've run this same audit-first approach across BFSI, automotive, and enterprise clients, and the specific finding is always different, because it comes from that client's real data, not a template applied to every project.
Learn more about Ergonomy (UX/UI)Description ibs Fulcro's Website Creation practice builds and rebuilds enterprise websites on modern architecture, JAMstack, headless CMS, React and Next.js, tied to a measured performance outcome, not just a visual relaunch. Our methodology starts with the real reason the current site isn't working, whether that's fragmented content management, slow load times, or no personalisation by location or recency, and rebuilds against that specific problem. For Tata Tele Business Services, this meant a full JAMstack rebuild with Oracle Content & Experience Cloud as headless CMS, CDN and edge deployment, and direct Eloqua integration, delivering a 134% increase in user sessions and a 62% drop in bounce rate. For Polycab, the rebuild was research-led first: 619 stakeholder interviews across 7 cities and a competitive benchmark of 50+ brands shaped the site's real structure before a single page was built, and Polycab.com credits ibs Fulcro directly in its own site footer today. Clients can expect a website built on a real, current architecture, not a templated CMS install, and measured results reported honestly against the specific problem the rebuild was meant to solve. We design and build the site ourselves end to end, rather than handing research or design off to a separate team that never sees the outcome.Work in Website Creation (1) Client in Website Creation (1) Tata MotorsAutomotive
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Team
150 members in ibs fulcro's team
StoryFounded 23 years ago, ibs Fulcro built marketing and technology as one team from day one, not two vendors bolted together. Today we're an AI-native agency running SEO, AEO, and AI search visibility as one connected practice, publishing original research and reporting honest results, including the unflattering ones.
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- HeadquarterLink Road, Veera Desai Industrial Estate, Andheri West, Mumbai, Maharashtra, India