Hunter (+ 5 reviews) | Sortlist

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Hunter Melbourne, Australia

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Change your brand for the better.
We are a creative branding agency for entrepreneurs, challenger brands & agents of change. We simplify, humanise & connect the next generation of consumer-facing brands for the modern world. We’ve helped create over a billion dollars worth of value for our clients. This has included start ups, scale ups, and of course those bigger brands in need of a reboot. But hey, that was yesterday and not today, tomorrow or the future. Our model is built on immersion, collaboration and iteration. Starting with our strategic planning process, we’re keen to understand your world. How and why it’s changing, what winning looks like, what losing looks like and finally what’s stopping you from moving forward. One truth that runs through every brand is the fact that they should be built from a unique, humanised strategic position. Without this, it’s just window dressing. ---> Find out more at www.hunterand.co or get in touch simon@hunterand.co 👋
6 people in their team
Speaks English
4 projects in their portfolio
Works remotely across the globe
Sortlist member since 2019
Founded in 2010

Services

1 service offered by Hunter

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  • Description
    Simplify Our model is built on immersion, collaboration and iteration. Starting with our strategic planning process, we’re keen to understand your world. How and why it’s changing, what winning looks like, what losing looks like and finally what’s stopping you from moving forward. Humanise If you’ve had a chance to look at our work, then you’ll hopefully notice a thing or two on how we treat our client’s branding. We’d probably use words like ‘human’, ‘considered’, and ‘modern’ to describe the way we do things. Nice words aside, the one truth that runs through every brand is the fact that they should be built from a unique, humanised strategic position. Without this, it’s just window dressing. Connect We take branding seriously. For us it’s more than a logo, colour palette, typography, illustrations, images, packaging or websites. If our brand work doesn’t show empathy and respect for the people’s lives it wants to participate in… then we’ve failed.
    Skills in Branding & Positioning (10)
    Graphic DesignBrandingPackagingDesignCorporate IdentityVisual IdentityStrategyWebsiteBrand IdentityPositioning
    Works in Branding & Positioning (4)
    Brand Identity and Packaging for Vodka Soda & - Branding & Positioning
    Brand Identity and Packaging for Sensory Lab - Branding & Positioning
    Hubbards 'Amazing' Muesli Rebranding & Advertising - Branding & Positioning
    Brand Identity and Packaging for Little Paddock - Branding & Positioning
    Reviews in Branding & Positioning (5)
    Bill Bewsher
    Alex Bottomley
    Ron Curteis
    Ben De Amicis
    Clients in Branding & Positioning (4)
    Kohu RoadFood | national
    HubbardsFood | national
    Ampersand ProjectsBeverage | national
    Sensory LabBeverage | international

    Learn more about Branding & Positioning

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Portfolio

4 projects performed by Hunter

Brand Identity and Packaging for Vodka Soda &
Brand Identity and Packaging for Vodka Soda &

Project made for Ampersand Projects in the Beverage industry for a B2C audience in 2018.We are a new company called Ampersand Projects. We have a range of ready-to-drink alcoholic beverages. Hunter was responsible for refining the brand story, brand identity, and packaging.

Branding & Positioning
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Brand Identity and Packaging for Sensory Lab
Brand Identity and Packaging for Sensory Lab

Project made for Sensory Lab in the Beverage industry for a B2B / B2C audience in 2016.When a previous vendor failed to deliver, Hunter stepped in to handle a branding and packaging revamp. Their work involved graphic and web design, as well as strategic guidance.

Branding & Positioning
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Hubbards 'Amazing' Muesli Rebranding & Advertising
Hubbards 'Amazing' Muesli Rebranding & Advertising

Project made for Hubbards in the Food industry for a B2C audience in 2015.Reinvention can do many things; realign your brand, drive sales to stratospheric places and get hearts beating again. From our side, we get a simple buzz from seeing brands spark back to life again. And of course the accompanying results. One such buzz came from our brand reboot for the good folk at Hubbards. The number three muesli brand in New Zealand.

Branding & Positioning
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Brand Identity and Packaging for Little Paddock
Brand Identity and Packaging for Little Paddock

Project made for Kohu Road in the Food industry for a B2C audience in 2013.This was the first ice cream brand we got to work on and until this day it is still one of our favourites. Working closely with the general manager we were tasked with bringing their all natural and hand crafted product to the shelves of the major super markets in New Zealand.

Branding & Positioning
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Team

6 members in 's team

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Awards

Hunter was awarded 0 times


Reviews

5 reviews for Hunter

5/5
(5 reviews)
Ben De AmicisTitleState Marketing Manager - Alcohol Division at Coca-Cola Amatil
ServiceBranding & Positioning
5/5
I had the pleasure of working with Simon and the Hunter team many years ago on reigniting a tired beer brand that was losing relevance in a saturated market. The team was first class in conducting thorough research by collaborating with our customers, sales teams & our consumers. Through the research, Hunter was able to create high-quality initiatives that changed the perception of the brand within months! I need to mention Simon & the team were hands-on when we implemented the initiatives by catching up regularly, sharing feedback, supporting myself and my team to ensure success!
Hunter's answer:
Thanks very much for your review Ben. It was great to work with you and the rest of the Coca-Cola Amatil team.

ServiceBranding & Positioning

Lachlan WardGeneral Manger at ST. ALi Coffee Roasters
ServiceBranding & Positioning
5/5
BACKGROUND Introduce your business and what you do there. I’m the general manager of Sensory Lab, a specialty coffee roasting company in Melbourne, Australia. OPPORTUNITY / CHALLENGE What challenge were you trying to address with Hunter? We needed a brand refresh and a packaging overhaul. We’d gone through some fairly quick growth and wanted to make sure things were consistent with our brand identity across the board. We were three to six months into the project with another agency, but we didn’t feel any closer to where we needed to be. They didn’t really understand our brand, so we decided to go with Hunter. SOLUTION What was the scope of their involvement? Hunter assisted with realigning our brand. They did graphic design, strategy, and web work. It was a fairly broad scope that consisted of brand integration in all our spaces as well as packaging. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? If you look at a before and after of our brand, you can clearly see where Hunter’s work started. How did Hunter perform from a project management standpoint? I found Simon and his team to be really responsive and engaging. They were really hands-on with our brand and spent a lot of time in our stores. Hunter is able to firmly integrate strategic concepts with design and tie that together to meet an outcome.
Hunter's answer:
Living and working in the city... we love our coffee and this is how we first came across Sensory Lab. Right timing and right place one of our favourite coffee brands needed help and we were there to step in and shake things up for them. Another great client and a great brand. We've enjoyed watching them build their business year on year.

ServiceBranding & Positioning

Ron CurteisFormer Marketing & Export Manager, Charlie's at Charlie's Drinks
ServiceBranding & Positioning
5/5
BACKGROUND Introduce your business and what you do there. When I engaged Hunter, I was the marketing and export sales manager for Charlie’s Drinks Company, as it was called at the time. We had two key brands: Charlie’s Juice and Phoenix, specialising in organic drinks. OPPORTUNITY / CHALLENGE What challenge were you trying to address with Hunter? At the time, the Phoenix brand had a notable presence in the Australian marketplace, but Charlie’s was not as well established. We wanted to rebrand and increase our social media involvement to improve local visibility and bring Charlie’s up to par. SOLUTION What was the scope of their involvement? Hunter created the strategy that drove the launch of the Charlie’s brand in Australia. Though we outsourced the packaging, they were responsible for the branding and design. For the actual event, the team handled all of our PR needs, conducted interviews with our stakeholders, performed media outreach, and provided necessary staff. The strategy was geared toward local marketing and consumer engagement. Hunter created a Facebook promotional campaign that promised people in the Sydney Central Business District and Melbourne free juice for their online participation. They dressed the delivery staff as giant pieces of fruit as they ran through the streets drawing attention from crowds. Hunter handled all logistical needs in order to ensure the deliveries would run smoothly and efficiently. How did you come to work with Hunter? I’ve worked with Hunter on a variety of projects in the past, and I knew that they delivered nontraditional and contemporary strategies for brand challenges. I was also familiar with their event-based campaigns. They contacted me, and I agreed to work with them based on their location and my past experience with them. They had a presence in Australia and New Zealand, which is where we were looking to grow our brand. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? Our market value substantially increased following our partnership with Hunter. The Charlie’s launch event secured us partnerships with a few local supermarket chains, and international corporations began showing interest. Asahi Beverages then bought the company for AU$170 million, at least five times its market value at the time. Shareholders pocketed money from the sale. Hunter’s dedication and detailed planning allowed for a low-cost event with fantastic results. How did Hunter perform from a project management standpoint? Hunter acted not just as a business partner, but as part of our team. Their cost structure was transparent throughout the project. We communicated regularly and they were always available for meetings. Hunter was diligent in staying up to date with industry trends and incorporating new influences into their strategies to maximise the brand’s social presence. The CEO is also well-read on international developments in the field. What did you find most impressive about them? At the time, Hunter was one of few companies that embraced social media in their communications strategies. Their previous experience allowed for a unique and strategic understanding of our brand’s connection point with consumers. They avoided traditional advertising through simple visuals and focused on direct outreach to consumers and influencers. Do you have any advice for future clients of theirs? Clients should spend a lot of time with Hunter at the beginning of the project to facilitate a full understanding of the project direction and desired goals.
Hunter's answer:
This is one of those projects that many can only dream about. We're very fortunate to have worked with such amazing clients like Ron and for forward-thinking brands like Charlie's. An absolute pleasure all around as we helped establish this brand in the Australian market.

ServiceBranding & Positioning

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http://www.hunterand.co

  • HeadquarterMelbourne VIC, Australia

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