Certifications of Hunter

Profile verified by its owner

Profile verified by its owner

Location of Hunter

Show addressMelbourne VIC, Australia
Hunter location

Languages spoken by Hunter

English

Services (1) offered by Hunter

Contact info for Hunter

Team members (1) at Hunter

Simon Hakim

Industries where Hunter worked

  • Beverage
  • Food
Hunter cover picture

Hunter

About Hunter

We are a creative branding agency for entrepreneurs, challenger brands & agents of change. We simplify, humanise & connect the next generation of consumer-facing brands for the modern world.

We’ve helped create over a billion dollars worth of value for our clients. This has included start u...

We are a creative branding agency for entrepreneurs, challenger brands & agents of change. We simplify, humanise & connect the next generation of consumer-facing brands for the modern world.

We’ve helped create over a billion dollars worth of value for our clients. This has included start ups, scale ups, and of course those bigger brands in need of a reboot. But hey, that was yesterday and not today, tomorrow or the future.

Our model is built on immersion, collaboration and iteration. Starting with our strategic planning process, we’re keen to understand your world. How and why it’s changing, what winning looks like, what losing looks like and finally what’s stopping you from moving forward.

One truth that runs through every brand is the fact that they should be built from a unique, humanised strategic position. Without this, it’s just window dressing.

---> Find out more by getting in touch  👋

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Services (1) offered by Hunter

Branding & Positioning

From €10000

Simplify Our model is built on immersion, collaboration and iteration. Starting with our strategic planning process, we’re keen to understand your world. How and why it’s changing, what winning looks like, what losing looks like and finally what’s stopping you from moving forward. Humanise If you’ve had a chance to look at our work, then you’ll hopefully notice a thing or two on how we treat our client’s branding. We’d probably use words like ‘human’, ‘considered’, and ‘modern’ to describe the way we do things. Nice words aside, the one truth that runs through every brand is the fact that they should be built from a unique, humanised strategic position. Without this, it’s just window dressing. Connect We take branding seriously. For us it’s more than a logo, colour palette, typography, illustrations, images, packaging or websites. If our brand work doesn’t show empathy and respect for the people’s lives it wants to participate in… then we’ve failed.

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StrategyPositioningBrandingBrand IdentityVisual IdentityCorporate IdentityGraphic DesignDesignWebsitePackaging

Works (3) by Hunter

Brand Identity and Packaging for Vodka Soda & by Hunter
Brand Identity and Packaging for Vodka Soda &December 30, 2019
Brand Identity and Packaging for Sensory Lab by Hunter
Brand Identity and Packaging for Sensory LabDecember 30, 2019
Brand Identity and Packaging for Little Paddock by Hunter
Brand Identity and Packaging for Little PaddockDecember 30, 2019

Clients (3)

Ampersand Projects

Has collaborated with Hunter in June 14, 2018

Sensory Lab

Has collaborated with Hunter in April 14, 2015

Kohu Road

Has collaborated with Hunter in January 14, 2013

Reviews (4) given to Hunter

5/5
Lachlan WardLachlan Wardcheck_circle_outlineThis reviewer has been verified by Sortlist.

General Manger at ST. ALi Coffee Roasters

business Unknown industry

people Unknown size

3 months ago

BACKGROUND Introduce your business and what you do there. I’m the general manager of Sensory Lab, a specialty coffee roasting company in Melbourne, Australia. OPPORTUNITY / CHALLENGE What challenge were you trying to address with Hunter? We needed a brand refresh and a packaging overhaul. We’d gone through some fairly quick growth and wanted to make sure things were consistent with our brand identity across the board. We were three to six months into the project with another agency, but we didn’t feel any closer to where we needed to be. They didn’t really understand our brand, so we decided to go with Hunter. SOLUTION What was the scope of their involvement? Hunter assisted with realigning our brand. They did graphic design, strategy, and web work. It was a fairly broad scope that consisted of brand integration in all our spaces as well as packaging. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? If you look at a before and after of our brand, you can clearly see where Hunter’s work started. How did Hunter perform from a project management standpoint? I found Simon and his team to be really responsive and engaging. They were really hands-on with our brand and spent a lot of time in our stores. Hunter is able to firmly integrate strategic concepts with design and tie that together to meet an outcome.

Overall rating
5/5
Ron CurteisRon Curteischeck_circle_outlineThis reviewer has been verified by Sortlist.

Former Marketing & Export Manager, Charlie's at Charlie's Drinks

business Unknown industry

people Unknown size

3 months ago

BACKGROUND Introduce your business and what you do there. When I engaged Hunter, I was the marketing and export sales manager for Charlie’s Drinks Company, as it was called at the time. We had two key brands: Charlie’s Juice and Phoenix, specialising in organic drinks. OPPORTUNITY / CHALLENGE What challenge were you trying to address with Hunter? At the time, the Phoenix brand had a notable presence in the Australian marketplace, but Charlie’s was not as well established. We wanted to rebrand and increase our social media involvement to improve local visibility and bring Charlie’s up to par. SOLUTION What was the scope of their involvement? Hunter created the strategy that drove the launch of the Charlie’s brand in Australia. Though we outsourced the packaging, they were responsible for the branding and design. For the actual event, the team handled all of our PR needs, conducted interviews with our stakeholders, performed media outreach, and provided necessary staff. The strategy was geared toward local marketing and consumer engagement. Hunter created a Facebook promotional campaign that promised people in the Sydney Central Business District and Melbourne free juice for their online participation. They dressed the delivery staff as giant pieces of fruit as they ran through the streets drawing attention from crowds. Hunter handled all logistical needs in order to ensure the deliveries would run smoothly and efficiently. How did you come to work with Hunter? I’ve worked with Hunter on a variety of projects in the past, and I knew that they delivered nontraditional and contemporary strategies for brand challenges. I was also familiar with their event-based campaigns. They contacted me, and I agreed to work with them based on their location and my past experience with them. They had a presence in Australia and New Zealand, which is where we were looking to grow our brand. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? Our market value substantially increased following our partnership with Hunter. The Charlie’s launch event secured us partnerships with a few local supermarket chains, and international corporations began showing interest. Asahi Beverages then bought the company for AU$170 million, at least five times its market value at the time. Shareholders pocketed money from the sale. Hunter’s dedication and detailed planning allowed for a low-cost event with fantastic results. How did Hunter perform from a project management standpoint? Hunter acted not just as a business partner, but as part of our team. Their cost structure was transparent throughout the project. We communicated regularly and they were always available for meetings. Hunter was diligent in staying up to date with industry trends and incorporating new influences into their strategies to maximise the brand’s social presence. The CEO is also well-read on international developments in the field. What did you find most impressive about them? At the time, Hunter was one of few companies that embraced social media in their communications strategies. Their previous experience allowed for a unique and strategic understanding of our brand’s connection point with consumers. They avoided traditional advertising through simple visuals and focused on direct outreach to consumers and influencers. Do you have any advice for future clients of theirs? Clients should spend a lot of time with Hunter at the beginning of the project to facilitate a full understanding of the project direction and desired goals.

Overall rating
5/5
Bill BewsherBill Bewshercheck_circle_outlineThis reviewer has been verified by Sortlist.

Brand Activation Specialist at Beam Suntory

business Unknown industry

people Unknown size

a year ago

I've been lucky enough to work with Matt, Simon and the rest of the Hunter team on many occasions during the last five years and highly commend not only the attention to detail but level of insight that they bring to projects. A great team well set up to deliver the bespoke solutions that our business required.

Overall rating
5/5
Alex BottomleyAlex Bottomleycheck_circle_outlineThis reviewer has been verified by Sortlist.

Director at Ampersand Projects

business Unknown industry

people Unknown size

a year ago

"No agency that I have dealt with in my time understands the importance of brand more than Hunter."

Overall rating
5/5

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