Haystack Consulting
Global market research agency specializing in sensory, qualitative & quantitative consumer research.
Haystack Consulting is a global market research and consultancy agency , founded in 1974, headquartered in Heverlee (Leuven), Belgium, with an office in the Netherlands. The company has worked with more than 2 million consumers across 154+ countries, for brands including Coca-Cola, Unilever and JDE. We blend human curiosity and creativity with hybrid research expertise — sensory, qualitative and quantitative research, and advanced data science — combined with AI-powered technology. This turns complex human understanding — what people say, do, feel and experience — into clear, actionable business direction for brands across FMCG, retail, banking and insurance, worldwide. Our services: Strategy Consulting — We use data, technology and human insight to uncover the logic behind successful innovation, translating it into concrete growth strategies for brands. Ideation — We co-create new product ideas and concepts together with AI tools and consumers, aimed at meaningful innovation. Product Development & Testing — We test and develop products (including food, non-food and FMCG) through consumer research, blending creativity and data to craft products people love to use. Brand & Packaging — We build brands and packaging designs that stand out and connect with how consumers experience them. Sensory Research — We conduct sensory research (taste, texture, smell, sound, appearance) to understand how consumers experience a brand or product — including taste panels, central location tests (CLT) and home use tests (HUT). No review yetBe the first to write one
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1 service offered by Haystack Consulting
Description Haystack Consulting, your global strategic market research partner By blending human curiosity, inventiveness, hybrid research expertise - sensory, qualitative & quantitative research, advanced data science - and AI-powered capabilities, we bring clarity, confidence and long-term value as we deliver more than just insights. We turn complex human understanding, what people say, do, feel and experience (sense!), into clear, actionable business directives. Human understanding. AI speed. Creating value that matters. We are a research and consultancy agency working with the latest technologies, such as AI, video and big data analysis, to discover hidden patterns that others have not even noticed yet. Instead of merely following trends, we help to create them. Our standards are high. We don't stop at the basics, but walk into the world of the consumer. We are creative and unconventional. With our sharp, sparkling insights and dynamic presentations, we bring the tools to make brands grow and thrive in a world that’s constantly in motion. We work with the most respected brands, from retailers and FMCG companies to banks and insurance firms, all around the globe. Along the way, we’ve done some pretty wild things, such as smelling socks to prototype them optimally and playing brand strategy games with pirates as avatars to discover new growth opportunities. And that’s just the beginning! We also track countless brands, products, needs, and occasions through customized tracking systems. Our services & expertise Strategy Consulting – We reveal the logic behind every successful innovation using data, tech, and human insight. Ideation – We co-create ideas with AI to spark meaningful innovation. Product Development & Testing – We blend creativity and data to craft products people love. Brand & Packaging – We build brands and designs that stand out. Sensory Research – We decode how people feel, see, and experience your brand.Skills in Market Research (15) Market ResearchUser ExperienceUser JourneyUser ResearchUser ExperimentsUX ExperimentUX ResearchUser JourneyUser ResearchMarket Research+5
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55 members in Haystack Consulting's team
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- HeadquarterRomeinse straat 4, 3001 Leuven, Belgium