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Learn more about advisorsWhat was the objective behind your collaboration?Our collaboration was focused on developing Sky New Zealand's new digital app with integrated AI capabilities. The aim was to enhance user experience and engagement in a multi-channel environment, ensuring seamless content delivery and personalized user interactions.
What did you enjoy the most during your collaboration?The agency's proficiency in AI application within the app was remarkable. We were particularly impressed by their innovative approach to AI-driven personalization and content recommendation. Their ability to understand and cater to our multi-channel strategy, ensuring consistency and relevance across different platforms, was a key strength.
Are there any areas for improvements?Going forward, gaining deeper insights into cross-channel user behavior would be valuable. An area for improvement would be enhancing the AI's capability to provide clearer data analytics, especially in understanding user interactions across various channels. This would help in fine-tuning our content strategy and user engagement methods more effectively.
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