HAGA studio

Porto, Portugal

Design for the brave. Food, drink, hospitality & culture.

HAGA is an independent design studio based in Porto, Portugal, founded by Hugo Araújo. Specialising in food, drink, hospitality and culture, the studio works closely with the people behind these projects to build distinctive brands through strategy, visual identity, art direction and packaging. From independent producers and coffee roasters to restaurants, breweries and cultural projects, HAGA brings ideas to life with thoughtful design that reflects the people, craft and vision behind each brand. No templates. No shortcuts. Just thoughtful design, made with people who care about what they do.

1 person in their team

Speaks Portuguese, English, Spanish

Works remotely across the globe

Sortlist member since 2026

Founded in 2021

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Services

4 services offered by HAGA studio

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Description

Building distinctive brands with a clear point of view. HAGA combines strategic thinking and creative direction to define each brand’s purpose, positioning and personality, creating a strong foundation for meaningful connections with its audience.

Skills in Branding & Positioning (3)

Branding

Product branding and positioning

Rebranding

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Description

Creating packaging that reflects the quality, character and craft behind each product. From concept and art direction to labels and packaging systems, HAGA turns products into distinctive brand experiences.

Skills in Packaging (8)

Packaging

Product Packaging

Packaging design

Creative Packaging

Beverage Packaging

Food packaging

Graphic Packaging

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Description

Developing thoughtful visual communication that brings ideas to life. From printed materials and campaigns to digital assets and brand applications, HAGA creates design that is purposeful, consistent and made to connect with people.

Skills in Graphic Design (6)

Graphic Design

Print Design

Editorial Design

Magazine design

Print design

Layout Design

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Description

Creating visual identities that give brands a recognisable character. Through typography, colour, imagery and custom graphic elements, HAGA builds cohesive visual systems that express each brand’s personality across every touchpoint.

Skills in Graphic Identity (7)

Logo

Logo Branding

Brand Design

Brand Identity

Brand Identity Design

Branding Graphic Design

Creative Branding

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Contact

Contact details of HAGA studio

Details

HeadquarterR. do Rosário 211, 4050-524 Porto, Portugal