GROUPE CARAMEL

Saint-Sébastien-sur-Loire, France

DECELERATE WEAK SIGNALS TO BUILD STRONG STRATEGIES

Since 2001, Caramel has been supporting its clients in Trends, Strategy, Marketing, Design, and Retail. A team of 15 multidisciplinary collaborators combining their talents for the same objectives: CREATE, SURPRISE, TRANSCEND So that together, we can build strong strategies and bring the brands of tomorrow to life. The Caramel Group, based in France and Mauritius, covers the ready-to-wear and distribution, luxury, cosmetics, lifestyle, industry, and agri-food sectors.

15 people in their team

Speaks French, English

57 projects in their portfolio

19 collaborations started on Sortlist

Works remotely across the globe

Sortlist member since 2022

Founded in 2001

4.79/5

(24 reviews)

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Services

9 services offered by GROUPE CARAMEL

Service name

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Starting from

Description

Creation de packaging en forme et en volume Arbre de Segmentation Charte packaging

Skills in Packaging (15)

Packaging Design

Branding Positioning

Graphic Packaging

Pharmaceutical Packaging

Food Packaging

Packing

Non-food Packaging

Creative Packaging

Custom Packaging

Retail Packaging

Works in Packaging (38)

TENDANCES SOCIO STYLE RIVIEA&BAR - Packaging

Reviews in Packaging (3)

Simon LEBRUN

EMILIE RAUTUREAU

Peggy Parisot

Clients in Packaging (4)

LAVAFIELDSIndustrial Goods & Services | international

NOVACHILDIndustrial Goods & Services | national

DURALEXIndustrial Goods & Services | national

WEISHARDTPharmaceuticals & Biotech | international

Learn more about Packaging

Description

Une marque remarquable = un positionnement marketing clair et singulier (exprimé dans le cadre d'une plateforme de marque) + une identité forte et séduisante. Du naming, de la plateforme de marque, de la création d'identité (corporate ou produit).

Skills in Branding & Positioning (30)

Brand Design

Branded Content

Brand Identity

Brand Management

Brand Naming

Brand Positioning

Corporate Identity

Employer Branding

Corporate Identity Design

Corporate Branding

Works in Branding & Positioning (45)

TENDANCES SOCIO STYLE RIVIEA&BAR - Branding & Positioning

NOVACHILD TENDANCES - Branding & Positioning

ACCOMPAGNEMENT DURALEX - Branding & Positioning

VIGNERONS DE BUZET - Branding & Positioning

Reviews in Branding & Positioning (4)

Isabelle Le Graët

Anne-Laure SERUZIER

LACHARLOTTE

Gaëlle ROLLAND

Clients in Branding & Positioning (4)

LAVAFIELDSIndustrial Goods & Services | international

NOVACHILDIndustrial Goods & Services | national

DURALEXIndustrial Goods & Services | national

VIGNERONS DE BUZETBeverage | national

Learn more about Branding & Positioning

Description

Le marketing, c'est comment vous attirez → Votre stratégie d'acquisition, vos canaux, votre ciblage. → C'est le plan pour amener les bons clients jusqu'à vous. → Sans marketing, personne ne sait que vous existez.

Skills in Marketing (23)

B2B Marketing

Consumer Marketing

Direct Marketing

Fair Trade Marketing

International Marketing

Marketing Analytics

Marketing Strategy

Cross Platform Marketing

Recruitment Marketing

Retail Marketing

Works in Marketing (40)

TENDANCES SOCIO STYLE RIVIEA&BAR - Marketing

MAISON BERGER PARIS TENDANCES - Marketing

Clients in Marketing (4)

LAVAFIELDSIndustrial Goods & Services | international

NOVACHILDIndustrial Goods & Services | national

MAISON BERGER PARISLuxury Goods & Jewelry | international

MOSCALBAMarketing & Advertising | international

Learn more about Marketing

Description

La communication, c'est comment vous parlez → Vos messages, vos contenus, votre ton, vos supports. → C'est l'exécution visible de votre stratégie. → Sans communication, votre marketing reste muet.

Skills in Graphic Identity (3)

Logo Design

Graphic Chart Design

Identity Design

Works in Graphic Identity (30)

TENDANCES SOCIO STYLE RIVIEA&BAR - Graphic Identity

PACKAGING LEROY MERLIN - Graphic Identity

ANIMATION FESTIVAL DES PAINS - Graphic Identity

Reviews in Graphic Identity (3)

Tabitha OUATTARA

BANSARD Philippe

Lynda RICHARD

Clients in Graphic Identity (4)

LAVAFIELDSIndustrial Goods & Services | international

ADEO LEROY MERLINRetail | international

FESTIVAL DES PAINSFood | national

WATCHES & JEWELRY’SLuxury Goods & Jewelry | international

Learn more about Graphic Identity

Description

Nous réalisons environ 600 Packs par an : créa et/ou éxé - Volumes et/ou décors Avec des process créatifs précis et une parfaite maîtrise des contraintes techniques. Possibilités de gérer les déclinaisons, les shoots, les tests conso, le multi langues, les adaptations pays (mannequins, types d’habitats…), test d’impression, photogravure… Écriture de Chartes Pack

Skills in Graphic Design (26)

Graphic Design

2D Design

Brand Design

Brochure

Canvas Design

Cartoon Design

Illustration

Creative Graphic Design

Mockup Design

Logo Design

Works in Graphic Design (42)

TENDANCES SOCIO STYLE RIVIEA&BAR - Graphic Design

WEISHARDT LANCEMENT PRODUIT - Graphic Design

Reviews in Graphic Design (4)

DESPAIGNE Aude

CAUDOUX

SYLVAIN LEFORT

HINGANT

Clients in Graphic Design (4)

LAVAFIELDSIndustrial Goods & Services | international

NOVACHILDIndustrial Goods & Services | national

DURALEXIndustrial Goods & Services | national

WEISHARDTPharmaceuticals & Biotech | international

Learn more about Graphic Design

Description

Nous rédigeons des cahiers de tendances et accompagnons les entreprises dans leur stratégie d'innovation

Skills in Innovation (3)

Business Intelligence

International Innovation

Prospective

Works in Innovation (3)

SONOCO ETUDE PROSPECTIVE SOCIOCULTURELLE - Innovation

Review in Innovation (1)

Valérie LECOANET

Clients in Innovation (3)

MOSCALBAMarketing & Advertising | international

SONOCOIndustrial Goods & Services

MARRIOTT MAURITIUSLuxury Goods & Jewelry | international

Learn more about Innovation

Description

Skills in Content Strategy (5)

Storytelling

Content Advertising

Multilingual Content

Specification Writing

Target Audience Definition

Works in Content Strategy (25)

PACKAGING LEROY MERLIN - Content Strategy

ANIMATION FESTIVAL DES PAINS - Content Strategy

CAHIER DE TENDANCES ALIMENTAIRES HORIZON 2027 - Content Strategy

TENDANCES ADAPTEES PLASTINAX - Content Strategy

Clients in Content Strategy (4)

ADEO LEROY MERLINRetail | international

FESTIVAL DES PAINSFood | national

GROUPE CARAMELMarketing & Advertising | international

PLASTINAX EYEWEARClothing & Accessories | international

Learn more about Content Strategy

Description

Nous vous proposons des études sur mesure pour tester, lancer ou relancer vos produits et services

Skills in Market Research (1)

Market Expansion

Works in Market Research (7)

TENDANCES SOCIO STYLE RIVIEA&BAR - Market Research

MAISON BERGER PARIS TENDANCES - Market Research

CAHIER DE TENDANCES 26/27 - Market Research

Clients in Market Research (4)

LAVAFIELDSIndustrial Goods & Services | international

NOVACHILDIndustrial Goods & Services | national

MAISON BERGER PARISLuxury Goods & Jewelry | international

MOSCALBAMarketing & Advertising | international

Learn more about Market Research

Description

Skills in Corporate Communication (4)

Corporate Publishing

Internal Communication

Crisis communication

Public Affairs

Works in Corporate Communication (3)

CAMPAGNE LEVEE DE FONDS POUR DURALEX - Corporate Communication

NOUVELLE IDENTITÉ POUR COTEAUX NANTAIS - Corporate Communication

ACCOMPAGNEMENT DURALEX - Corporate Communication

Clients in Corporate Communication (2)

DURALEXOthers | national

COTEAUX NANTAISFood

Learn more about Corporate Communication

Team

15 members in GROUPE CARAMEL's team

StoryLe Groupe Caramel est un groupe indépendant, né en 2001. Caramel est implanté à Nantes, Paris et dans le Gers pour la France et à Albion pour l'ile Maurice. Le Groupe c'est 4 domaines de compétences pluridisciplinaires : la Tendance, la Stratégie de marque, le Marketing, le Design et le Retail.

Reviews

24 reviews for GROUPE CARAMEL

4.79/5

(24 reviews)

Review summary

AI Generated

Client-centric and attentive
Highly responsive and available
Strong creativity and innovation
Constructive communication and collaboration
Reliable project management

Client-Centric Approach

Clients consistently praise the agency's attentive listening, adaptability, and tailored solutions, highlighting a strong focus on understanding and meeting client needs.

Responsiveness & Availability

The agency is frequently commended for its quick responses, availability, and ability to meet deadlines, ensuring smooth project progress and client satisfaction.

Creativity & Innovation

Reviewers value the agency's creative ideas, innovative solutions, and ability to stay ahead of trends, which contribute to impactful and original project outcomes.

Peggy ParisotResponsable Marketing at Inélis

Service: Packaging
Sector: Food

Peggy Parisot recommends this agency

What was the objective behind your collaboration?

L'agence travaille sur le branding et le développement des packagings de nos produits

What did you enjoy the most during your collaboration?

L'agence est flexible, s'adapte bien à tous les projets et travaille dans un délai raisonnable

5/5

Budget
Quality
Schedule
Collaboration

SALVETAT ARNAUDnotaire associé at NOVEA NOTAIRES

Service: Branding & Positioning
Team: 1 - 10

SALVETAT ARNAUD recommends this agency

What was the objective behind your collaboration?

recherche de nom de marque et accompagnement dans la réflexion de communication

What did you enjoy the most during your collaboration?

la qualité de réflexion de mes interlocuteur et leur pertinence

5/5

Budget
Quality
Schedule
Collaboration

Soizic NAIZETCheffe de produits at Francodex Santé Animale

Service: Branding & Positioning
Sector: Pets
Team: 11 - 50

Soizic NAIZET recommends this agency

What was the objective behind your collaboration?

Nous avons fait appel à l'agence Caramel pour la création d'une nouvelle marque de produits pour jardineries : création de nom + création de logo + création de l'identité visuelle.

What did you enjoy the most during your collaboration?

L'agence a été très réactive, a adapté son budget au nôtre sans impacter la qualité du travail. Les échanges sont agréables et faciles !

5/5

Budget
Quality
Schedule
Collaboration

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Contact

Contact details of GROUPE CARAMEL

Details

https://www.groupecaramel.com

HeadquarterGROUPE CARAMEL, Rue de la Libération, Saint-Sébastien-sur-Loire, France
81 Rue Réaumur, 75002 Paris, France
Campanès, 32330 Lagraulet-du-Gers, France