Greatergood® Brand & Packaging Design Agency

London, United Kingdom

Brand & Packaging Design Agency

We are a brand & packaging design agency who launch, scale, and reposition FMCG, food and drink and consumer brands through strategic design. We've been building brands for over 20 years, working with global brands – and challenger brands who will become global brands.

3 people in their team

Speaks English

5 projects in their portfolio

Sortlist member since 2026

Founded in 2017

3 awards conferred

5/5

(4 reviews)

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Services

4 services offered by Greatergood® Brand & Packaging Design Agency

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Description

Strong brand positioning makes every alternative feel like a compromise. We develop positioning strategies for FMCG and CPG brands that need to own a specific territory in a competitive category. We define who the brand is for, what it stands for that competitors don't, and how it communicates that difference at every commercial touchpoint. Our work spans brand strategy, positioning analysis, brand naming, verbal identity, messaging and more – always grounded in category research and commercial intelligence before any creative work begins.

Skills in Branding & Positioning (8)

Branding & Positioning

Brand Positioning

Branding

Branding Positioning

Brand Positioning

Positioning analysis

Product branding and positioning

Works in Branding & Positioning (5)

Reformed Characters | Strategy, Branding, Packaging, Retail Strategy - Branding & Positioning

Clients in Branding & Positioning (4)

Hello VitaminsPharmaceuticals & Biotech

Reformed CharactersBeverage

Oh Raw!Food

AEVUMLuxury Goods & Jewelry

Learn more about Branding & Positioning

Description

We create packaging design that launches, scales, and repositions consumer and FMCG brands in competitive retail and DTC categories. With over 20 years building global brands and disruptive challengers – we cut through category complexity and bring packaging to life that people want to pick up, buyers want to list, and investors want to invest in. From concept to consumer, our packaging design work is deeply rooted in commercial category intelligence before any creative execution.

Skills in Packaging (20)

Packaging Design

Packaging

Graphic Packaging

Packaging Labels

Pharmaceutical Packaging

Food Packaging

Packing

Non-food Packaging

Creative Packaging

Custom Packaging

Works in Packaging (5)

Reformed Characters | Strategy, Branding, Packaging, Retail Strategy - Packaging

Reviews in Packaging (4)

Nikita Thomas

Endri Hoxha

Rowan El-Sokaily

Dan Knowlson

Clients in Packaging (4)

Hello VitaminsPharmaceuticals & Biotech

Reformed CharactersBeverage

Oh Raw!Food

AEVUMLuxury Goods & Jewelry

Learn more about Packaging

Description

At Greatergood® we specialise in brand design for consumer brands – from early-stage challengers defining their identity for the first time to established global groups repositioning for growth. Our work covers brand naming, brand strategy, brand design, brand architecture, brand messaging, retail strategy and more – breathing life and logic into brands of the future. Over 20 years building brands people want, and the world needs. From concept to consumer.

Skills in Corporate Communication (14)

Brand Design

Brand Architecture

Brand Creation

Brand Identity

Brand Naming

Brand Positioning

International Branding

Corporate Branding

Business Branding

Company Branding

Learn more about Corporate Communication

Description

No description provided for this service.

Works in Marketing (5)

Reformed Characters | Strategy, Branding, Packaging, Retail Strategy - Marketing

Clients in Marketing (4)

Hello VitaminsPharmaceuticals & Biotech

Reformed CharactersBeverage

Oh Raw!Food

AEVUMLuxury Goods & Jewelry

Learn more about Marketing

Team

3 members in Greatergood® Brand & Packaging Design Agency's team

StoryDaniel Hinde is Founder & Creative Director of Greatergood® Brands – London's specialist FMCG branding and packaging design agency. 20 years building global brands and challenger brands across food, drink, health, and consumer goods.

Awards

Greatergood® Brand & Packaging Design Agency was awarded 3 times

Creativepool Annual People's Choice Award2026-09-01Packaging Design

Creativepool Annual2026-09-01Bronze Branding

Creativepool Annual2023-06-01Bronze Branding

Reviews

4 reviews for Greatergood® Brand & Packaging Design Agency

5/5

(4 reviews)

Dan KnowlsonFounder at Elements For Life

Service: Packaging

Dan Knowlson recommends this agency

What was the objective behind your collaboration?

Redesign new and improved packaging for a product range to be shelf-ready for shops and with a better online presence.

What did you enjoy the most during your collaboration?

Daniel is easy to work with, kept me updated, and understood our requirements well.

5/5

Budget
Quality
Schedule
Collaboration

Rowan El-SokailyFounder at Oh Raw!

Service: Packaging
Sector: Food
Team: 1 - 10

Rowan El-Sokaily recommends this agency

What was the objective behind your collaboration?

we needed a food and drink branding agency to create a complete new brand from us, this included everything from the name, the brand identity and the packaging design

What did you enjoy the most during your collaboration?

Once we spoke with Greatergood they were the obvious team for us – with so much experience and we were very impressed with how they had grown their own brand in drinks. The process from start to finish was perfect for us, I always tell everyone the brand was exactly as I had imagined it and definitely has given us real standout in this competitive category.

Are there any areas for improvements?

None

5/5

Budget
Quality
Schedule
Collaboration

Endri HoxhaDirector at Bantof

Service: Packaging
Sector: Food
Team: 11 - 50

Endri Hoxha recommends this agency

What was the objective behind your collaboration?

we wanted to create our own food product range for selling within our restaurant

What did you enjoy the most during your collaboration?

Greatergood brought an incredible amount of insights into the food and drink world, no one else we had spoken with approached the project in the same way or the same knowledge. Following our packaging project we begged them to help us on some marketing and continued to work with them for several months.

5/5

Budget
Quality
Schedule
Collaboration

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Contact

Contact details of Greatergood® Brand & Packaging Design Agency

Details

Headquarter23 Golden Square, London, UK