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Graaft

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Randburg, South Africa
Brand, web and app studio for mid-sized businesses
Graaft designs and builds brands, websites and apps for mid-sized businesses, then markets them through search. You brief one studio, and never pass files between a designer and a developer yourself. The studio, formerly NicheSpeak, is Will Derman, a product designer in Johannesburg, and Dave Derman, a product engineer in Perth. Specialist AIs draft the work, one craft each. Will and Dave refine every logo, page and screen, and sign each one off. No site goes live until each page matches its design. Branding: a logo, colours and typefaces, with the guidelines to use them. Web Design: sites designed and built by the same team. App Design: apps designed and built, from the first sketch to launch. SEO & SEM: audits with the fixes made, then pages and ads. Clients include Veld Architects, ANS Australia, Seaya Holidays and David Muirhead.
2 people in their team
Speaks English
Sortlist member since 2026
Founded in 2015
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Services

4 services offered by Graaft

Description
Audits with the fixes made, then pages and ads. Your pages use the words your customers type, in every heading and every sentence. We audit what stops Google reading your site and whether AI answers name you, make the fixes, and answer what your customers ask Google and ChatGPT in new pages. On a monthly plan, we write and run your Google ads and send a report each month in plain words.
Learn more about SEO
Description
A logo, colours and typefaces, with the guidelines to use them. Your identity holds at every size, from the shopfront down to the social avatar, and your team gets the rules to keep it that way. We research your market and competitors, set your positioning in one line, design the identity and tone of voice, and hand over guidelines with worked examples, plus your logo and colours as finished files with your typefaces named and licensed.
Learn more about Branding & Positioning
Description
Sites designed and built by the same team. Your site goes live only when every page matches its design, on a phone as on a desktop, down to where each line breaks. We map the pages your site needs, write the words or edit yours, design it, code it from the design and launch it on your own domain, with a content management system (CMS) so you can edit pages yourself.
Learn more about Website Creation
Description
Apps designed and built, from the first sketch to launch. Your app is designed for the first time it opens, so a new user knows where to start before there's anything in it. We map each flow, design the screens, link them into a prototype you can click through, word the labels and error messages, then build it. It launches as a web app on your own domain, or on the App Store and Google Play with listings we write.
Learn more about Mobile App
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Team

2 members in Graaft's team

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Story
Graaft’s studio, formerly NicheSpeak, is Will and Dave Derman, a designer and an engineer, in Johannesburg and Perth. The rest of the team is AI, one craft each. The AIs draft, and Will and Dave refine every logo, page and screen, and sign each one off.
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Contact

Contact details of Graaft

Details

  • Headquarter4 Crawford Drive, Douglasdale, Sandton, South Africa

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