Going Public
From top-down to ground-up: brands led by people
Going Public — shifting brands from broadcast to belonging Going Public helps brands abandon one-way communication in favour of genuine, community-rooted engagement. The agency proposes aligning brand narratives with bottom-up social values and local cultures while amplifying new leaderships. Core approach Listening first: prioritising grassroots insight and co-creation so messages emerge from communities, not from top-down mandates. Why it matters By associating brands with authentic social values and emerging leaders, Going Public turns marketing into mutual influence rather than a monologue. Invitation Going Public works with organisations ready to rethink leadership, build cultural fluency and join contemporary conversations. No review yetBe the first to write one
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Services
3 services offered by Going Public
Description We co-create brand positioning through grassroots listening, aligning narratives with local cultures and emerging leaders so brands become platforms for community voices.Skills in Branding & Positioning (1) Social Media Branding
Learn more about Branding & PositioningDescription We run digital PR that amplifies community leadership and social values, privileging two-way engagement and cultural fluency to build authentic, lasting influence.Skills in Public Relations (PR) (3) Digital Public RelationsOnline Public RelationsPress Relations
Learn more about Public Relations (PR)Description We design social strategies rooted in listening and co-creation, turning broadcast into belonging by empowering local voices and emergent leaders across platforms.Skills in Social Media (2) Social Media PlanningSocial Media Consulting
Learn more about Social Media
Team
5 members in Going Public's team
StoryWe started Going Public in Paris in 2020 because we were tired of seeing brands speak at people instead of with them. From day one we committed to reversing the top-down order of communication: to listen before broadcasting, to discover grassroots cultures rather than appropriate them, and to connect brands with the social values that matter to real communities. Early work meant convincing teams to cede control, to trust emerging leaderships and to measure success differently. Those conversations were hard, but they refined our practice. Today we take pride when a brand becomes a platform for community voices — it’s work that makes marketing humane, relevant and lasting.
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Contact
Contact details of Going Public
Details
- Headquarter3 Rue de Milan, 75009 Paris, France