Glocalities International B.V.
Think global, act local.
Glocalities is a market research company that unlocks the human experience by profiling your target audience based on values, lifestyle, psychology, and trends - as well as socio-demographic information. We are based in Amsterdam and operate at a global level. Our expertise is values-based target audience identification. Helping our clients in aligning their strategies more effectively with consumer needs unlocks many new possibilities for growth. Consumer behaviour, trends, and opinions around the globe are shaped by deeply-embedded value orientations. We deliver an in-depth understanding of your international target audience and practical advice for marketing and communications. Glocalities research uses the latest insights in behavioural psychology, cross-cultural values research, segmentation, and marketing research. We deliver practical insights into the motivational drivers of your target audience and unlock their lifestyle and experience on a deeper level. Our psychographic research approach offers many new insights and inspiration for activation. As a marketing consulting agency our work always starts with a deeper understanding of your target audience as the beginning of your journey through deep dives, custom research, or the World of Glocalities application. To optimize the impact of the insights and implement them effectively within your organization, we can combine them with the following services: Strategic workshops (translating the data into strategic decisions within your organization) Product development workshop (identify new product development possibilities) Partnership workshop (brands, celebrities/ influencers that resonate with your target audience) Campaign development (develop messaging that resonates with your target audience) Persona development (creating a data-based persona that reflects your target audience) World of Glocalities Application training (how to use the tool) and so on. No review yetBe the first to write one
Services
6 services offered by Glocalities International B.V.
Description As a marketing research company, our work always starts with a deeper understanding of your target audience as the beginning of your journey through deep dives, custom research, or the World of Glocalities application. To optimize the impact of the insights and implement them effectively within your organization, we can combine them with the following services: Strategic workshops (translating the data into strategic decisions within your organization) Product development workshop (identify new product development possibilities) Partnership workshop (brands, celebrities/ influencers that resonate with your target audience) Campaign development (develop messaging that resonates with your target audience) Persona development (creating a data-based persona that reflects your target audience) World of Glocalities Application training (how to use the tool) etc.Skills in Content Strategy (5) Sustainable MarketingProduct MarketingStorytellingBrandingGender Marketing
Learn more about Content StrategyDescription As a marketing research company, our work always starts with a deeper understanding of your target audience as the beginning of your journey through deep dives, custom research, or the World of Glocalities application. To optimize the impact of the insights and implement them effectively within your organization, we can combine them with the following services: Strategic workshops (translating the data into strategic decisions within your organization) Product development workshop (identify new product development possibilities) Partnership workshop (brands, celebrities/ influencers that resonate with your target audience) Campaign development (develop messaging that resonates with your target audience) Persona development (creating a data-based persona that reflects your target audience) World of Glocalities Application training (how to use the tool) etc.Skills in Advertising (3) BrandingOnline Marketing CampaignCampaign Strategy
Learn more about AdvertisingDescription As a marketing research company, our work always starts with a deeper understanding of your target audience as the beginning of your journey through deep dives, custom research, or the World of Glocalities application. To optimize the impact of the insights and implement them effectively within your organization, we can combine them with the following services: Strategic workshops (translating the data into strategic decisions within your organization) Product development workshop (identify new product development possibilities) Partnership workshop (brands, celebrities/ influencers that resonate with your target audience) Campaign development (develop messaging that resonates with your target audience) Persona development (creating a data-based persona that reflects your target audience) World of Glocalities Application training (how to use the tool) etc.Skills in Innovation (4) BrandingConcept DevelopmentInnovative MarketingProduct Development
Learn more about InnovationDescription No description provided for this service.
Skills in Marketing (1) Marketing Research
Learn more about MarketingDescription No description provided for this service.
Learn more about Influencer MarketingDescription No description provided for this service.
Learn more about Market Research
Team
15 members in Glocalities International B.V.'s team
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Details
- HeadquarterMarnixkade 109F, 1015 ZL Amsterdam, Netherlands
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