Branding & Positioning
GCL works to build brand value and distinction by pushing boundaries of marketing channels through engaging customers offline and online. We design and implement, innovative ideas for corporate and consumer sales & marketing activity. Through our culture of innovation and collaboration we create well executed brands across all media platforms positioning them for long term success. Our aim at GCL is to help companies also leverage digital strategies for acquiring new customers, retention and growth of those customers. Our approach is to integrate digital marketing tools with traditional marketing in order to define new segmentation, targeting and positioning for the online new value propositions. The scope of our digital marketing strategy does not only involve development of a website, rather the following: • Maximizing the benefits of partnering with online intermediaries such as portals and social networks or influencers such as bloggers. • Harness social media marketing both through use on its own site through user-generated content and within the main social networks like Facebook, Google+, LinkedIn and Twitter. • Use e-mail, mobile, apps and databases strategically as communications and relationship-building tools which we must integrate with other marketing communications. Total Solution Promotional Products provider. Branding is crucial to ensuring that you successfully achieve maximum awareness of your logo in a way that best showcases your brand. Our promotional products include banners, flags, posters, retractors, wheel covers, wash lines/bunting, signage, table covers, apparel, accessories and promo aid.