GCL

Agency expert in Branding & Positioning, Data Consulting.

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About GCL

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Description

Galaxy Capital Ltd is a Sales and Marketing consulting company that provides end to end business solutions to Corporate, SMEs, and Non-governmental organizations.

Our portfolio of services include:

Route to Market Strategy design and implementation.

-Market Research and Analysis - Customer mapping, Every dealer Survey, Customer satisfaction surveys, Product Surveys etc

-Branding Strategy and Marketing communication.

- Merchandising and Market activations.

- Sales force training and Outsource.

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LocationNairobi, Kenya

Languages

en

Contact info

400 12 34 56 78

GCL@GCL.com

Social Media

Services

Services offered

We are active in different sectors
Branding & Positioning
  • GCL works to build brand value and distinction by pushing boundaries of marketing channels through engaging customers offline and online. We design and implement, innovative ideas for corporate and consumer sales & marketing activity. Through our culture of innovation and collaboration we create well executed brands across all media platforms positioning them for long term success. Our aim at GCL is to help companies also leverage digital strategies for acquiring new customers, retention and growth of those customers. Our approach is to integrate digital marketing tools with traditional marketing in order to define new segmentation, targeting and positioning for the online new value propositions. The scope of our digital marketing strategy does not only involve development of a website, rather the following: • Maximizing the benefits of partnering with online intermediaries such as portals and social networks or influencers such as bloggers. • Harness social media marketing both through use on its own site through user-generated content and within the main social networks like Facebook, Google+, LinkedIn and Twitter. • Use e-mail, mobile, apps and databases strategically as communications and relationship-building tools which we must integrate with other marketing communications. Total Solution Promotional Products provider. Branding is crucial to ensuring that you successfully achieve maximum awareness of your logo in a way that best showcases your brand. Our promotional products include banners, flags, posters, retractors, wheel covers, wash lines/bunting, signage, table covers, apparel, accessories and promo aid.
Data Consulting
  • GCL’s main goal is to assist our customers to achieve higher sales volume and market share through better retail execution. The GCL team are retail survey, audit and RTM specialists with a specific understanding of local markets. We have a national footprint and we cover all channels. Our aim is to assist our customers in achieving execution excellence in trade through relevant retail solutions, sales force effectiveness training and development of sales systems and structures. Through our initial gap assessment process we are able to identify strengths and weaknesses in a company’s structure, sales processes and operational efficiency in order to make recommendations

Interested by our service? Contact us now!

A few metrics about the agency

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Team members

Previous Works

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1 work(s) uploaded
Every Dealer Survey

Every Dealer Survey

March 2017
March 2017

Every Dealer Survey

We are currently in the middle of conducting an Every Dealer Survey(EDS) exercise for Almasi Beverages, a Coca-Cola Bottler in Kenya. The project involves digitally registering Key Outlet Information on their outlet universe including outlet name, owner and/or key decision maker info., primary data on sales, stock holding, key competitor data, geo-location, distribution data, etc. The company is doing this through a team of 50 trained field data collectors and five team leaders spread throughout the bottler territory. All data collected is then going to be analyzed for more detailed insights and opportunity recorded according to the various outlet classification strata already in place, at all levels from bottler, regional, distributor , down to the route level.

Data Consulting

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