Futuros Deseables
We anticipate tomorrow's business today with vision and purpose
About Us
Futuros Deseables is a Spanish consultancy specializing in Strategic Foresight and Futures Thinking . Based in Madrid and founded in 2013, the firm accompanies organizations and executive leaders in building a long-term vision that serves as a starting point for transforming into a future-resilient business.
Services and expertise
The consultancy relies on its own research on global changes and the identification of insights that impact both companies and their users. Its main contributions include:
- Integration of futures thinking ( Futures Thinking and Strategic Foresight ) into strategic and innovation processes.
- Translation of trends and weak signals into actionable insights for decision-making.
- Application of Strategic Design to innovate business models with positive impact, seeking to align purpose, users, and business viability.
Methodology and approach
Futuros Deseables combines prospective research with strategic design tools to generate a dual perspective: long-term vision and concrete short-term steps. The practice focuses on empathizing with new cultures and consumers, mapping plausible scenarios, and offering action paths that reduce uncertainty and enable more confident decisions.
Differentiators
The proposal is based on three clear pillars: long-term vision with short-term actions, an empathetic approach towards people, and agility to iterate solutions. Its competitive advantage lies in translating the complexity of global changes into practical strategies that can be integrated into the organization's roadmap without losing focus on positive impact.
Closing
Futuros Deseables offers companies a prospective window to anticipate and transform their business model with purpose. For organizations seeking not only to adapt but to design desirable futures, the consultancy proposes working on strategic vision and innovation with foresight and strategic design tools that drive more informed and sustainable decisions. No review yetBe the first to write one
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Services
2 services offered by Futuros Deseables
Description Combinamos Strategic Foresight y diseño estratégico para co-crear modelos de negocio innovadores, alineando propósito, usuarios y viabilidad con visión a largo plazo y pasos inmediatos.Skills in Innovation (1) Innovation Consulting
Learn more about InnovationDescription Integrar pensamiento de futuros en estrategia de marketing para traducir tendencias en insights accionables, ayudar a líderes a anticipar cambios y diseñar campañas con impacto positivo.Skills in Marketing (1) Strategic Thinking
Learn more about Marketing
Team
48 members in Futuros Deseables's team
StoryCuando creamos Futuros Deseables en 2013 en Madrid sentimos que muchas organizaciones tomaban decisiones sin un horizonte claro. Desde entonces hemos enfocado nuestro trabajo en incorporar el pensamiento de futuros al día a día estratégico: investigamos cambios globales, traducimos esos hallazgos en insights y los convertimos en una nueva visión accionable para las empresas. Nos mueve la urgencia de preparar negocios “futureproof” y al mismo tiempo construir modelos con impacto positivo. Hemos aprendido que la empatía por las personas, la agilidad para probar ideas y la mirada a largo plazo con acciones inmediatas marcan la diferencia. Trabajamos codo a codo con líderes ejecutivos para que anticipen con confianza y transformen su organización hacia futuros más deseables.
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Contact
Contact details of Futuros Deseables
Details
- Headquarter13 Calle del Aviador Zorita, 28020 Madrid, España