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Fusionbrand

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Creating a logo and tagline, a new positioning strategy and using a combination of advertising and PR to push the new message out across traditional media such as TV, Radio & newspapers is no longer the way to build a brand that prospects and customers want to work with and top talent wants to work for. Moreover, branding success is no longer defined by companies & their messages. Today brands are shaped by consumers and their perceptions are influenced not by taglines, PR, advertising & other corporate driven messages but by their experiences and the experiences of those they trust or relate to. The new realities of a social media world - better educated and more demanding customers with more choice than ever before and increased competition – mean brands must ensure they are on top of their branding game at every touch point, every time. Several factors characterize branding success stories today. These include…  A clearly defined brand to ensure personnel understand the brand, their role & what is required by them to ensure successful implementation of the brand. A thorough understanding of current perceptions & value requirements of stakeholders to ensure buy in from those stakeholders. A properly constructed and implemented brand strategy, a road map for the future, defining recruitment, culture, channels, content, messages, narratives, sales, brand development as well as creating & leveraging brand advocates and influencers that carry more weight than any newspaper article or advertisement. Coordinated, effective & consistent communications incorporating messaging based on value requirements to ensure resonance. The right data and planning that uses the right technology, a flexible, dynamic approach to customers, and the appropriate commitment and resources in the right areas. Fusionbrand understands these new realities better than most which is why we're becoming the go to brand consultancy for firms that want to stand out in a crowded market. If you would like to know how we can help build your brand, without wasting valuable resources on outdated tactics then get in touch with us today!
18 people in their team
Speaks English
2 projects in their portfolio
Sortlist member since 2016
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Services

6 services offered by Fusionbrand

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  • Description

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    Skills in Branding & Positioning (2)
    Brand PositioningBrand Strategy
    Work in Branding & Positioning (1)
    Brand research & strategy development - Branding & Positioning
    Client in Branding & Positioning (1)
    FUSIONBRANDGovernment & Administration | international

    Learn more about Branding & Positioning


  • Description
    Fusionbrand offers a full suite of services from brand audits - internal, external, experiential, communications 7 digital, brand strategy development and internal and external brand implementation through training, communications, marketing, social media engagement & physical brand experiences.
    Works in Graphic Design (2)
    BRAND IDENTITY - Graphic Design
    Brand research & strategy development - Graphic Design
    Clients in Graphic Design (2)
    AQUA RAYABeverage | international
    FUSIONBRANDGovernment & Administration | international

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  • Description

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    Learn more about Advertising


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    Learn more about Influencer Marketing


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    Learn more about Social Media

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Team

18 members in Fusionbrand's team

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http://www.fusionbrand.com/