Fundamental Studio Ltd.

We wanted to create an ecommerce website that offers you the chance to connect with more customers and sell more products. That was what we were looking for and that was what was delivered. Fundamental Studio understood what our goal was - for the website to be more user friendly and to reach more people. We are a company designed to sell all kinds of personalized gifts targeted for a specific holiday, birthday gifts with the thought of making somebody feel special. We wanted to show why we are different and how great our products actually are. The product page was the one with more detail and more specific information and it had to be presented the right way. Now the design is way more accessible, you understand what to do and how to do it and that was our common goal. They managed to showcase our products better and to improve the structure of the whole homepage. They also succeeded to sympathize with our users and rather than making the design cluttered with a lot of unnecessary information, it turned out more approachable, simple and to the point. It is also very easy to navigate through our categories now and that was always a struggle that we had. They made it easy for your customers to search for products and to filter products by things like color, size, or product type. And that, without a doubt, is a selling point. The work done on our website really reflects us as a brand and we would definitely recommend their services.