For You Marketing São Paulo, Brazil

Project made for GRUPO JCA in the Transportation industry for a B2B / B2C audience.SCENARIOThe JCA Group would launch its new brand, and for this came behind For You to idealize its participation in the Fair Intermodal 2018, with the goal of presenting the Buslog brand and the segment of the transport of orders through the luggage rack of the group bus . With this we should show that this business unit is an arm of the JCA Group companies and drive new business and opportunities.GOALSMore than presenting, officially mark the launch of buslog in the logistics market, with the participation in the largest event in the Americas in the sector.Consolidate the concept of transporting parcels and cargo via bus bunk, transforming buslog into a synonym of the segment (example: uber) to explore and add to Buslog the credibility of brands 1001, Catarinense and Cometa.IDEAIntensify sales of the concept and brand, making it synonymous with the service offered.Highlight the Buslog service in a comparison with other brands.Implement new concept, culture.Humanize the brand by showing people and not just vehicles or documents.Illustrate the service offered, such as the size of the luggage compartment and the possibility of products that can be transported.RESULTThe event marked the official launch of LATAM Cargo, obtaining publicity in the main vehicles of the sector and full stand throughout the event.WHAT DO WE DEVELOP?Creation, Production and Assembly of the StandHomeActivationsCastingCreative conceptSloganUniformsGiftsDigital PresenceWazeGoogleFacebookE-mail marketing3D projectInstitutional videoCommercial VideoGraphic Materials

Project made for LATAM AIRLINES in the Aviation & Aerospace industry for a B2C audience.GOALSActivate the LATAM brand in Taste of São Paulo 2017. Involve the public through activations that consolidate the relationship between travel and gastronomy. Communicate the LATAM Market, the food and beverage purchase service of LATAM. Increase engagement of Black Signature Loyalty Customers at the event. Establish a closer relationship with Black Signature customers, providing an experience that delivers ease, care and convenience from start to finish. IDEAIntensify sales of the concept and brand, making it synonymous with the service offered. Highlight the Buslog service in a comparison with other brands. Implement new concept, culture. Humanize the brand by showing people and not just vehicles or documents. Illustrate the service offered, such as the size of the luggage compartment and the possibility of products that can be transported. RESULTIn addition to an incredible brand experience, there was a 42% increase in the presence of Black Signature customers at the fair compared to 2016 and another 500,000 multiplus points delivered in stock. WHAT DO WE DEVELOP?Creation, Production and Assembly of the Booth HomeActivations Troley Gastronomic ConnectionCastingCreative ConceptInvitationInstitutional video