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Foodstorming

Madrid, Spain
We design gastronomic experiences that awaken all your senses
Identity Foodstorming is a creative agency based in Madrid that designs gastronomic concepts, campaigns, and experiences for restaurant and food brands. Its differentiator is an organoleptic approach: the agency adds the sensory dimension —beyond the verbal and visual— to build proposals that can be smelled, tasted, and felt in every brand interaction. Services and specialty Foodstorming focuses on three complementary areas: gastronomic concept design, campaign development, and experience creation. Each of these lines is approached from a sensory perspective, seeking to ensure that the culinary offering and communication are consistent with the taste and emotional experience the brand wants to convey. Approach and methodology The agency combines organoleptic observation with strategic creativity. Part of its work involves identifying the key sensory elements of a proposal —aroma, texture, temperature, presentation— and translating them into communicative formats: from the tone of the campaign to the staging of a space. This approach allows marketing actions and gastronomic proposals to feed each other and generate lasting sensory memories in the target audience. Differentiators What sets Foodstorming apart is its commitment to the complete experience: it is not limited to aesthetics or message, but integrates sensory perception as a creative territory. It works with the intention of connecting palate and brand, ensuring coherence between product, communication, and experience. Its way of operating favors a multisensory narrative that helps restaurant and food brands stand out in increasingly competitive markets. Commitment Foodstorming offers a proposal designed for those who seek more than an image: they seek to generate sensations. From Madrid, the agency helps brands translate the organoleptic into effective strategies, assisting them in creating gastronomic proposals and campaigns that the public will not only see or read, but also remember and feel.
2 people in their team
Speaks English, Spanish
Sortlist member since 2025
Founded in 2018
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Services

4 services offered by Foodstorming

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  • Description
    En Foodstorming diseñamos campañas publicitarias organolépticas que traducen aromas, texturas y sabores a mensajes impactantes, conectando emoción sensorial y performance de marca.
    Skills in Advertising (1)
    Creative Advertising

    Learn more about Advertising


  • Description
    Construimos identidades y posicionamiento sensorial que alinean producto, tono y experiencia gustativa, para marcas de restauración que buscan coherencia memorable.
    Skills in Branding & Positioning (1)
    Creative Branding

    Learn more about Branding & Positioning


  • Description
    Desarrollamos prototipos sensoriales y pruebas gastronómicas que convierten intuiciones organolépticas en conceptos innovadores, testables y aplicables a marca y carta.
    Skills in Innovation (1)
    Sensory Marketing

    Learn more about Innovation


  • Description
    Fotografiamos alimentos con enfoque organoléptico, capturando aroma visual, textura y temperatura para imágenes que evocan sabor y emoción.
    Skills in Photography (1)
    Food Photography

    Learn more about Photography

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Team

2 members in Foodstorming's team

StoryDesde Madrid, en 2018, empezamos con una idea sencilla: la gastronomía no sólo se cuenta, se siente. En Foodstorming transformamos intuiciones sensoriales en conceptos reales para marcas de restauración y alimentación. Hemos aprendido que convencer a un equipo de marketing de invertir en la dimensión olfativa o táctil exige paciencia y argumentos claros; por eso trabajamos codo con codo con clientes y cocineros para traducir texturas, aromas y sabores en campañas y experiencias memorables. Cada proyecto nos desafía a equilibrar creatividad y rigor organoléptico: ese pulso entre emoción y método es lo que nos apasiona y nos mantiene innovando día a día.
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Details


  • Headquarter24 Calle del Barquillo, 28004 Madrid, España