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Focus4ward

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Paris, France
Marketing leadership and AI systems for B2B companies
AI in the engine. Strategy in front. Focus4ward is a fractional CMO practice for B2B tech companies. I run the marketing strategy and build the AI-powered systems that execute it, so you get senior leadership and a function that keeps working when I'm not in the room. Not AI bolted on top. Embedded in how the marketing actually runs. For founders who need a CMO. For CMOs who need AI. More than a decade building marketing inside companies like Criteo and Brevo, and a PE-backed enterprise SaaS where I took the brand from invisible to a real pipeline. Focus4ward is that experience turned into a system: the strategic depth of big-tech, the agility of someone who builds from zero. I started it on one conviction. Most companies don't have a marketing problem. They have a clarity problem. So I build the clarity first, then the engine that runs on it.
1 person in their team
Speaks English, French
1 project in their portfolio
Sortlist member since 2026
Founded in 2024
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Services

7 services offered by Focus4ward

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  • Description
    SEO and GEO (generative engine optimization) for B2B: being found by search and by AI assistants, not just ranking. Structured so your best thinking surfaces when buyers actually look.
    Skills in SEO (24)
    Local SEOSEO Content CreationSEO Mobile OptimizationOn-Page SEOSEO AnalyseSmall Business SEOSEO AnalyseSEO ConsultingMeta Data OptimizationOnline SEO+14
    Work in SEO (1)
    From invisible brand to demand engine in 15 months - SEO
    Client in SEO (1)
    AprovallSoftware & Computer Services | international
    Learn more about SEO
  • Description
    Demand and pipeline built on a system, not a hero. AI in the engine for segmentation, campaigns and workflows that run while you sleep, so growth doesn't depend on adding bodies.
    Skills in Growth Marketing (16)
    B2B Lead GenerationCustomer AcquisitionLead AcquisitionLead GenerationLead ManagementConversion Rate OptimizationGrowth HackingInbound Lead GenerationBusiness GenerationCustomer Feedback Collection+6
    Work in Growth Marketing (1)
    From invisible brand to demand engine in 15 months - Growth Marketing
    Client in Growth Marketing (1)
    AprovallSoftware & Computer Services | international
    Learn more about Growth Marketing
  • Description
    Fractional CMO leadership for B2B tech companies that need direction, not headcount. I set the strategy and build the AI-powered systems that execute it, then hand you a function that runs. For founders who need a CMO, and for CMOs who need AI.
    Skills in Marketing (25)
    AI MarketingB2B MarketingIntegrated Marketing CommunicationInternational MarketingMarketing AnalyticsMarketing AutomationMarketing StrategyCross Platform MarketingMarketing ConsultingOperational Marketing+15
    Work in Marketing (1)
    From invisible brand to demand engine in 15 months - Marketing
    Client in Marketing (1)
    AprovallSoftware & Computer Services | international
    Learn more about Marketing
  • Description
    Content engines that turn one idea into a month of assets, with AI doing the heavy lifting and a human owning the quality bar. Built to produce, structured to be found.
    Skills in Content Strategy (7)
    StorytellingSocial Content StrategyContent AdvertisingMultilingual ContentShareable ContentTarget Audience DefinitionWeb Content
    Work in Content Strategy (1)
    From invisible brand to demand engine in 15 months - Content Strategy
    Client in Content Strategy (1)
    AprovallSoftware & Computer Services | international
    Learn more about Content Strategy
  • Description
    Positioning, messaging and go-to-market for companies whose marketing problem is really a clarity problem. I diagnose where the story breaks before anyone spends on campaigns. The diagnosis that earns the cure.
    Skills in Digital Strategy (30)
    Digital InnovationDigital TransformationInbound MarketingOnline MarketingTraffic GenerationSearch MarketingDigital ConsultingDigital Marketing ConsultingStrategic ConsultingTraffic Acquisition+20
    Work in Digital Strategy (1)
    From invisible brand to demand engine in 15 months - Digital Strategy
    Client in Digital Strategy (1)
    AprovallSoftware & Computer Services | international
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Work in Public Relations (PR) (1)
    From invisible brand to demand engine in 15 months - Public Relations (PR)
    Client in Public Relations (PR) (1)
    AprovallSoftware & Computer Services | international
    Learn more about Public Relations (PR)
  • Description

    No description provided for this service.

    Work in Social Media (1)
    From invisible brand to demand engine in 15 months - Social Media
    Client in Social Media (1)
    AprovallSoftware & Computer Services | international
    Learn more about Social Media
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Team

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Details

  • Headquarter63 Rue de la Roquette, Paris, France