Fmad
Awakening health communication: no more banality, welcome freshness
Identity FMad is an agency born to combat banality in health communication. Based in Puteaux, it brings a fresh perspective to pharmaceutical laboratories and patient associations. Services Product communication, environmental communication, and internal devices (seminars, plenaries). Complete strategic solutions online and offline, aimed at the general public and health professionals. Approach Offbeat and targeted ideas that cut through the noise: thoughtful creativity, respect for the medical subject, and formats adapted to contemporary media. Why FMad A mix of audacity and rigor to convey sensitive messages in a relevant and memorable way.
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2 services offered by Fmad
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13 members in Fmad's team
Story
Nous sommes partis d’une colère presque joyeuse : la publicité doit arrêter d’être transparente. En 2012, à Puteaux, nous avons fondé FMad pour « faire la guerre à la banalité ». Chaque matin nous nous souvenons que ni les patients, ni les médecins, ni nous-mêmes, ne nous levons pour regarder de la pub — alors nous choisissons d’être décalés. Travailler pour des laboratoires pharmaceutiques et des associations de patients nous oblige à trouver la note juste : fraîcheur sans irrévérence, impact sans simplification. On compose autant pour des campagnes produit que pour des prises de parole institutionnelles, internes ou digitales. Le moteur ? Créer des idées qui interpellent et des messages qui restent.
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Details
- Headquarter1 Cours Michelet, 92800 Puteaux, France