Favoured

What was the objective behind your collaboration?Favoured helped us to deliver full-funnel marketing strategy, including a robust plan of action, followed through with branding, website design, acquisition (Meta & Google) and email marketing.

What did you enjoy the most during your collaboration?The team feels like an extension of our own at this point, they've been so friendly, supportive of our goals and accommodating.

Are there any areas for improvements?N/A

Please describe your company and position. Sleuth is a platform for parents to continuously record and assess their children’s health on hundreds of facets of symptoms, behavior and development. I’m Sleuth’s CEO and Co-founder, responsible for product, engineering, and operations. Describe what your company does in a single sentence. Sleuth provides an app that is parents’ best companion for understanding everyday kids’ health. OPPORTUNITY / CHALLENGE What specific goals or objectives did you hire Favoured to accomplish? To create and launch our digital paid marketing assets and campaigns, with an emphasis on tech startup centric growth and social media marketing. SOLUTION How did you find Favoured? Online Search Why did you select Favoured over others? High ratings Pricing fit our budget Great culture fit Good value for cost Other How many teammates from Favoured were assigned to this project? 6-10 Employees Describe the scope of work in detail. Please include a summary of key deliverables. As mentioned above: Ongoing creation of creative assets and management of marketing campaigns across multiple online channels (search, social, tiktok, influencers). We were especially interested in launching campaigns within one month, optimization in months 2 - 3, and scaling in months 4+. RESULTS & FEEDBACK What were the measurable outcomes from the project that demonstrate progress or success? We are focused on all measurable outcomes for our technology: cost per install cost per click cost per product trial cost per product subscription product engagement (active users; completed actions in the app) Describe their project management. Did they deliver items on time? How did they respond to your needs? Product management has been excellent. Our product manager is highly responsive and delivered work on time, given reasonable expectations for this volume of work. We notice a slight lull in productivity when Sam (the product manager) is on vacation but that is probably a signal that she is doing a good job and unavoidable. What was your primary form of communication with Favoured? Virtual Meeting Email or Messaging App What did you find most impressive or unique about this company? Favoured has the right mix of talents and experience for our pretty demanding expectations - and coordinates a fairly large number of people toward the wide variety of tasks required for Sleuth. Are there any areas for improvement or something Favoured could have done differently? We switched to a weekly (not every 2 weeks) pace of meetings with the product manager. That was absolutely necessary. There are some ad campaigns whose creative material has been developed and ready to run, but not tested on Facebook quite as quickly as I’d expected. I don’t have insight into why this is the case, and there may be strategic reasons for it.

What was the objective behind your collaboration?Our primary aim in teaming up with Favoured was to boost our sales and effectively nurture our customer relationships. With their help in both Google and Facebook ads for acquisition, paired with their top-notch email strategies for engagement and retention, they've been key in driving our business goals.

What did you enjoy the most during your collaboration?Working with Favoured has been a breeze! Their team's blend of creativity and professionalism meant we could fully trust them with our brand. Their out-of-the-box ideas and execution made the whole process not just effective, but genuinely enjoyable.