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Effet Majeur - Psychologie des usages & Stratégie d'innovation cover
Effet Majeur - Psychologie des usages & Stratégie d'innovation logo

Effet Majeur - Psychologie des usages & Stratégie d'innovation

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Paris, France
Since 2009, we help Deezer, Allianz, UCPA, Leclerc, IKEA... reconnect with their users.
First Usage Strategy agency in France. Since 2009, we help companies like Deezer, Dior, IKEA, Orange, AccorHotels, UCPA, Allianz, MMA, Klésia... regain impact with generations Y & Z. Our experts in Psychology, Sociology, and Innovation Strategy help you navigate the complexity of usage to reconnect with the real needs of your users. For those who knew Fast & Fresh: we have changed our name to become Effet Majeur, which better reflects our research and strategic consulting activities.
20 people in their team
Speaks English, French
34 projects in their portfolio
4 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2020
Founded in 2009
4.89/5
(18 reviews)

Services

10 services offered by Effet Majeur - Psychologie des usages & Stratégie d'innovation

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  • Description

    No description provided for this service.

    Skills in Innovation (9)
    Digital StrategyDesign ThinkingDigital TransformationGamification StrategyTraffic AcquisitionInnovation ConsultingDisruptive InnovationProspectiveDesign sprint
    Works in Innovation (29)
    Rhomberg : refonte du site e-commerce - Innovation
    Deezer : Repositionnement des services sur la génération Z - Innovation
    Allianz Travel : Redesign de la vente d'assurances - Innovation
    Chanel : Nouvelles UI pour Générations Y/Z - Innovation
    Clients in Innovation (4)
    RhombergLuxury Goods & Jewelry | international
    DeezerMusic | international
    AllianzInsurance | international
    ChanelLuxury Goods & Jewelry | international
    Learn more about Innovation
  • Description

    No description provided for this service.

    Skills in Digital Strategy (30)
    InnovationDigital StrategyData ScienceDesign ThinkingDigital TransformationDigital CommunicationGamification StrategyWireframe DesignCommunicationDigital Consulting+20
    Works in Digital Strategy (31)
    Rhomberg : refonte du site e-commerce - Digital Strategy
    Deezer : Repositionnement des services sur la génération Z - Digital Strategy
    Allianz Travel : Redesign de la vente d'assurances - Digital Strategy
    Chanel : Nouvelles UI pour Générations Y/Z - Digital Strategy
    Review in Digital Strategy (1)
    Elsa Anselmet
    Clients in Digital Strategy (4)
    RhombergLuxury Goods & Jewelry | international
    DeezerMusic | international
    AllianzInsurance | international
    ChanelLuxury Goods & Jewelry | international
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Works in Market Research (8)
    Perial : usages investisseurs + site e-commerce - Market Research
    Bora : Innovation table de cuisson luxe - Market Research
    Aramisa Auto : promouvoir l'occasion auto - Market Research
    Norauto : amélioration du pass Norauto - Market Research
    Clients in Market Research (4)
    PerialBanking & Financials | national
    BoraLuxury Goods & Jewelry | international
    Aramis AutoAutomotive | national
    NorautoAutomotive | national
    Learn more about Market Research
  • Description

    No description provided for this service.

    Skills in Ergonomy (UX/UI) (30)
    Ergonomy (UX/UI)Graphic DesignData ScienceDesign ThinkingDigital TransformationInterface DesignUsability TestingUser TestingWebsite RedesignWireframe Design+20
    Works in Ergonomy (UX/UI) (32)
    Rhomberg : refonte du site e-commerce - Ergonomy (UX/UI)
    Deezer : Repositionnement des services sur la génération Z - Ergonomy (UX/UI)
    Allianz Travel : Redesign de la vente d'assurances - Ergonomy (UX/UI)
    Chanel : Nouvelles UI pour Générations Y/Z - Ergonomy (UX/UI)
    Reviews in Ergonomy (UX/UI) (4)
    Pascal Vella
    DUCROT
    Brice
    Herget Andrea
    Clients in Ergonomy (UX/UI) (4)
    RhombergLuxury Goods & Jewelry | international
    DeezerMusic | international
    AllianzInsurance | international
    ChanelLuxury Goods & Jewelry | international
    Learn more about Ergonomy (UX/UI)
  • Description

    No description provided for this service.

    Skills in Marketing (20)
    Environmental CommunicationB2B MarketingCreative CommunicationDigital CommunicationMarketing AnalyticsMarketing StrategyCross Platform MarketingRetail MarketingSustainable MarketingCommunication+10
    Work in Marketing (1)
    En Voiture Simone : Aider l'apprentissage permis - Marketing
    Client in Marketing (1)
    En Voiture SimoneInternet | national
    Learn more about Marketing
  • Description

    No description provided for this service.

    Skills in Content Strategy (7)
    StorytellingSocial Content StrategyBlogging StrategySpecification WritingTarget Audience DefinitionUser ResearchVoice over
    Works in Content Strategy (24)
    Deezer : Repositionnement des services sur la génération Z - Content Strategy
    Allianz Travel : Redesign de la vente d'assurances - Content Strategy
    Chanel : Nouvelles UI pour Générations Y/Z - Content Strategy
    IKEA : Tests Utilisateurs nouvelle navigation - Content Strategy
    Clients in Content Strategy (4)
    DeezerMusic | international
    AllianzInsurance | international
    ChanelLuxury Goods & Jewelry | international
    IKEAE-commerce | international
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Skills in Growth Marketing (8)
    Customer AcquisitionLead AcquisitionConversion Rate OptimizationGrowth HackingSurveryUser ResearchGrowth AuditCTR Optimisation
    Learn more about Growth Marketing
  • Description

    No description provided for this service.

    Skills in Branding & Positioning (19)
    Brand NamingCorporate IdentityInternational BrandingVisual IdentityBrand StorytellingBrand MarketingBrand StrategyBranding MarketingInteractive BrandingLuxury Branding+9
    Works in Branding & Positioning (25)
    Rhomberg : refonte du site e-commerce - Branding & Positioning
    Deezer : Repositionnement des services sur la génération Z - Branding & Positioning
    Allianz Travel : Redesign de la vente d'assurances - Branding & Positioning
    Chanel : Nouvelles UI pour Générations Y/Z - Branding & Positioning
    Clients in Branding & Positioning (4)
    RhombergLuxury Goods & Jewelry | international
    DeezerMusic | international
    AllianzInsurance | international
    ChanelLuxury Goods & Jewelry | international
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Skills in Graphic Design (12)
    Ergonomy (UX/UI)Motion DesignGraphic DesignBrand IdentityFlyer ConceptionIllustrationMockup DesignLogo DesignPrint DesignGraphic Chart Design+2
    Works in Graphic Design (18)
    Rhomberg : refonte du site e-commerce - Graphic Design
    Allianz Travel : Redesign de la vente d'assurances - Graphic Design
    IKEA : Tests Utilisateurs nouvelle navigation - Graphic Design
    Dior : Nouvelles routines beauté - Graphic Design
    Review in Graphic Design (1)
    Julien Lemaistre
    Clients in Graphic Design (4)
    RhombergLuxury Goods & Jewelry | international
    AllianzInsurance | international
    IKEAE-commerce | international
    DiorLuxury Goods & Jewelry | international
    Learn more about Graphic Design
  • Description

    No description provided for this service.

    Skills in E-commerce (7)
    MagentoPrestashop DevelopmentWordPressOnline storeEcommerceInstagramPrestashop
    Works in E-commerce (29)
    Rhomberg : refonte du site e-commerce - E-commerce
    Deezer : Repositionnement des services sur la génération Z - E-commerce
    Allianz Travel : Redesign de la vente d'assurances - E-commerce
    IKEA : Tests Utilisateurs nouvelle navigation - E-commerce
    Clients in E-commerce (4)
    RhombergLuxury Goods & Jewelry | international
    DeezerMusic | international
    AllianzInsurance | international
    IKEAE-commerce | international
    Learn more about E-commerce
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Team

20 members in Effet Majeur - Psychologie des usages & Stratégie d'innovation's team

Effet Majeur - Psychologie des usages & Stratégie d'innovation cover
StoryPour comprendre qui nous sommes : - Notre dernière interview : https://youtu.be/mJrmK3yShSo - Notre dernier podcast : https://www.deezer.com/fr/episode/377194407?utm_campaign=clipboard-generic&utm_sourc
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Reviews

18 reviews for Effet Majeur - Psychologie des usages & Stratégie d'innovation

4.89/5
(18 reviews)
VS
Varoun SanathResponsable des plateformes digitales at Organon
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?L'objectif était de comprendre nos utilisateurs potentiels, leurs aspirations, besoins et motivations.

What did you enjoy the most during your collaboration?L'expertise aussi bien en user research qu'en stratégie, et le fait de ne pas compter les heures pour produire des livrables de qualité.

Varoun Sanath recommends this agency

HR
Hanna RebiboResponsable Parcours santé et partenariats at Jaji
4.75/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?L'agence a réalisé un test de cartographie afin de mieux comprendre nos utilisateurs et définir notre positionnement

What did you enjoy the most during your collaboration?La simplicité avec laquelle Olivier explique des principes complexes. La profondeur des concepts utilisés.

Are there any areas for improvements?Format de la présentation finale (template identique sur chaque slide qui rend difficilement compréhensible la réflexion)

Hanna Rebibo recommends this agency

JL
Julien LemaistreE Commerce Manager at Rhomberg Bijoutier Suisse
ServiceGraphic Design
SectorLuxury Goods & Jewelry
Team201 - 500
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Refonte du design de notre site web pour l'adapter aux marchés francophones. Créer de l'émotion sur notre site.

What did you enjoy the most during your collaboration?L'agence Fast & Fresh s'est toujours tenue à notre disposition et à su respecter ses délais grâce à une bonne structuration du projet. Les maquettes fournies ont pleinement répondus à nos attentes, grâce notamment à des tests utilisateurs. Agence à recommander.

Julien Lemaistre recommends this agency

ServiceGraphic Design
SectorLuxury Goods & Jewelry
Team201 - 500
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Contact

Contact details of Effet Majeur - Psychologie des usages & Stratégie d'innovation

Details

  • HeadquarterEffet Majeur - L'agence de Stratégie des Usages, Rue des Halles, Paris, France