Estudio Tentación
Stories that make brands unforgettable
Who they are
Estudio Tentación is a Madrid-based branding studio founded in 2019 that seeks to create anything but conventional brands. Rather than stopping at visual marks, the studio crafts emotional identities and narratives that forge authentic relationships with stakeholders. Their portfolio spans consumer products, restaurants, hotels and educational institutions across Spain, Mexico, Hawaii, mainland USA and Australia.
Core services and expertise
Estudio Tentación focuses on brand strategy, visual identity and storytelling. The team designs cohesive brand personalities — from tone of voice and visual cues to experience touchpoints — so that every element contributes to a single, memorable story. Their sector experience allows them to adapt their approach to consumer goods, hospitality and educational environments while keeping brand relevance and emotional resonance at the center.
Approach and methodology
The studio combines research, collaborative workshops and narrative-driven design to uncover the human truths behind each project. They treat each brief as an exploration, mapping stakeholder expectations and market context before translating insights into compelling brand expressions. This process emphasizes clarity, consistency and emotional impact, ensuring that a brand’s personality is not just seen but felt.
What sets them apart
With over 40 projects completed internationally, Estudio Tentación brings a practiced sensibility to making brands memorable. Their emphasis on storytelling — rather than mere decoration — yields identities that build trust and long-term engagement. Further differentiators include a high standard for craft, a collaborative client relationship model and a commitment to delivering innovative, relevant and high-quality work that supports business growth.
Closing
Estudio Tentación invites clients who want a brand with personality and purpose to start an adventurous collaboration: together they shape stories that linger in every mind they touch. No review yetBe the first to write one
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Services
2 services offered by Estudio Tentación
Description We craft narrative-driven brand strategies through research and collaborative workshops, revealing human truths to shape emotional identities for hospitality, products and educational brands.Skills in Branding & Positioning (3) Brand DesignBrand Identity DesignBranding Graphic Design
Learn more about Branding & PositioningDescription We translate stories into crafted visual systems — logos, packaging and collateral — delivering cohesive, emotive graphic design that reflects each brand’s personality and experience touchpoints.Skills in Graphic Design (1) Production Design Company
Learn more about Graphic Design
Team
4 members in Estudio Tentación's team
StoryWe started Estudio Tentación in Madrid in 2019 with a simple belief: brands should do more than look good — they should feel real. From day one we chose to design beyond “the logo,” building personalities through narrative, emotion and detail. Our small team fell into its rhythm quickly, learning by doing across restaurants, hotels, consumer products and educational institutions. Convincing some clients that a story-driven identity could transform stakeholder relationships was a challenge at first, but each successful launch strengthened our conviction. Today we’ve completed 40+ projects across Spain, Mexico, Hawaii, mainland USA and Australia. Every brief is an adventure we approach with curiosity and rigor, aiming to deliver relevant, innovative and high-quality work that helps our clients grow.
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Contact
Contact details of Estudio Tentación
Details
- HeadquarterCalle de la Montera, 28013 Madrid, España