Equilabz
Marketing, branding & web for the equestrian world
EQUILABZ is a marketing agency built exclusively for the equestrian industry. We work with riders, stables, equestrian brands, events and the luxury segment - in Slovakia, across Europe and worldwide. Our services cover branding and visual identity, websites, e-shops and online booking systems, SEO for Google and AI search, Meta, Google and TikTok Ads, social media management, influencer collaborations, email marketing, and photo and video shot in the stable and at the show ground. Founder Romana Janakova combines years inside the equestrian world - including work with sport horses and international shows - with hands-on experience in project management, PPC and content marketing. We know competitions, breeding, auctions and premium clientele from the inside, so clients don't have to explain their market. Every campaign starts with a measurable KPI, and decisions are driven by data and testing, not opinions. Selected results: Google page one for 15+ commercial keywords within 6 months on an equestrian SEO project; the Horse-line.com marketplace designed, built and launched in 3 languages. The first 30-minute consultation is free: you leave with a plan, not a sales pitch. No review yetBe the first to write one
Services
6 services offered by Equilabz
Description Meta, Google and TikTok Ads for equestrian brands, stables and events: campaign strategy, audience targeting by equestrian interests and locations (arenas, shows), conversion tracking, remarketing, A/B testing and monthly reporting. Every campaign starts with a measurable goal.
Learn more about Online AdvertisingDescription Custom websites, e-shops and online booking systems for stables, riding schools, equestrian brands and events: UX/UI design, WordPress or custom build, payments and shipping, booking of lessons, boxes and courses, CRM and automated emails. Recent work: the Horse-line.com marketplace in 3 languages.
Learn more about Website CreationDescription Photo and video shot in the stable and at the show ground: brand shoots, reels and TikToks, promo videos, event aftermovies, horse sales videos, product photos for e-shops and UGC content with riders. Shot by people who know how to work safely around horses.
Learn more about Video ProductionDescription Brand strategy and visual identity for equestrian businesses: market and competitor analysis, positioning, naming and tone of voice, logo, colour palette and typography, brand manual, templates, print and merch - from business cards to trailer wraps and team clothing.
Learn more about Branding & PositioningDescription SEO for Google and AI search (ChatGPT, Gemini, Perplexity) built for the equestrian market: technical SEO, equestrian keyword research, content optimization, page speed and Google Business Profile. Result from a recent project: Google page one for 15+ commercial keywords within 6 months.
Learn more about SEODescription Instagram, Facebook and TikTok management for riders, stables, equestrian brands and events: content strategy and calendar, posts, reels and stories shot in the stable and at the show ground, community management and collaborations with riders and influencers. Every month you get a report with clear KPIs.
Learn more about Social Media
Team
2 members in Equilabz's team
StoryEQUILABZ was founded by Romana Janakova, a rider who spent years with sport horses and international shows before building a career in marketing. She saw the equestrian world deserved marketing at the level of its sport - so she built an agency that speaks the language of riders, stables and brands.
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Contact
Contact details of Equilabz
Details
- HeadquarterPribinova 25, Bratislava, Slovakia