Do Words Good
Words that do your brand justice
Do Words Good is a copywriting and brand language studio for challenger brands. We help brands work out what to say and how to say it, then make sure everyone (AI included) can write it consistently. That means full verbal identity guidelines, website and brand copy, custom AI copybots that actually write in your voice, and hands-on workshops for marketing teams. Run by brothers Jack Barclay and Joe Karaali-Barclay, we’ve written for 300+ brands including Beachbum, Vodafone, Discord, OVO and the RNLI. Fully remote and UK-based. Book a free intro call or try our free AI brand voice audit. 2 people in their team
Speaks English
Works remotely across the globe
Sortlist member since 2026
Founded in 2021
No review yetBe the first to write one
Services
2 services offered by Do Words Good
Description Our three-week process gives your brand a voice that sounds like only your brand and a language system that anyone – your team, freelancers, AI, Dave in accounts… – can use to sound like your brand every single time. We’ll dig into your brand, customers and competition, build your voice and messaging with you, and then document everything as guidelines anyone can use. Then we’ll set up a custom copybot that writes in your new voice (and not a bad AI karaoke version of your voice) from day one.
Learn more about Branding & PositioningDescription Do Words Good is a copywriting and brand language studio for challenger brands. We help brands work out what to say and how to say it, then make sure everyone (AI included) can write it consistently. Getting copy for your brand has never been easier. Getting the right copy is still a wee bit trickier. So, whether you’re working on a new website, a rebrand or just making your landing pages work that bit harder, you’ll get two senior copywriters sweating, obsessing (and sometimes bickering) over every word. We’ve written for Fortune 100 companies with 10-page briefs, scrappy little startups where they had a few notes and a big idea, and, just once, we even wrote from the perspective of a cat. What we mean by that is: just bring us whatever you’ve got. We love crazy ideas or digging around a half-formed brief or even tidying up an AI draft that’s kinda OK but not quite right.
Learn more about Copywriting
Team
2 members in Do Words Good's team
StoryWe’re Do Words Good, two brothers and a small studio turning messy positioning into clear, consistent brand language. With 25+ years’ experience and 300+ brands (OVO, Vodafone, Discord, Treecard, Animal), we craft brand voice systems, copy, training, and AI-ready guidelines so every channel stays on brand, every time.
Reviews
No review for Do Words Good yet
Worked with Do Words Good?
Share your experience with us.
Write a review
Contact
Contact details of Do Words Good
Details
- HeadquarterWindhill, Bishop's Stortford CM23 2ND, UK