Generally, Businesses don’t know how to get the most from digital, they often know just little to begin to invest in it. A digital strategy is often marked by the application of modern technologies to existing business processes. Sound and effective business strategies are essential for successful growth in the digital era. As digitization changes the behaviors of customers, the nature of business and competition changes rapidly. For an obtainable degree of business performance, CEOs must renovate their businesses via digital strategies. Having well crafted digital strategy will drive your business to acquire more customers, gain competitive advantage, able to efficiently use the large volume of data generated by your company and its environment(customers), innovate your product and process and provide new value to your customers or understand the values they are looking for.