Designmind
Making brands tangible. Designing future-proof offerings.
About Designmind
Designmind is a design agency based in Horw, Switzerland, specializing in Brand Experience Design and Transformation Design. The agency designs brands so that the conveyed image reflects positioning consistently, emotionally, and distinctively. Each designed experience serves to clearly communicate who a company is, what it does, and how it operates.
Core Competencies
Brand Experience Design: Designmind develops brand experiences that function consistently across various touchpoints. The goal is to strengthen the brand image through emotional and clear experience design, bringing people closer to the brand step by step.
Transformation Design: The focus is on accompanying digital transformation: Designmind helps to identify new needs and connect them with the opportunities of the digital space. Using proven design methods, the agency guides through a process aimed at adapting offerings to changing demands.
Approach and Methodology
Designmind consciously draws on the design toolkit: exploratory research, user-centered concepts, iterative prototypes, and validation tests. This structured approach ensures that decisions are comprehensible and that concepts are not only aesthetically pleasing but, above all, effective in everyday use.
Added Value and Differentiation
Designmind's strength lies in combining brand leadership with product/service design. By consciously orchestrating experience levels, a coherent overall picture emerges that unites positioning and value proposition. The work is designed for longevity: each experience should strengthen people's trust and foster long-term relationships.
Conclusion
Designmind supports companies in making their brand tangible and designing future-proof offerings. Those who wish to sharpen their positioning through compelling experiences will find a partner in Designmind that combines design methodology and strategic thinking. No review yetBe the first to write one
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Services
3 services offered by Designmind
Description Wir entwickeln kohärente Markenpositionierung und visuelle Identität, die durch orchestrierte Touchpoints und nutzerzentrierte Methoden die Positionierung emotional und widerspruchsfrei transportiert.Skills in Branding & Positioning (5) Brand DesignCorporate Identity DesignBrand Identity DesignBranding Graphic DesignBrand Experience
Learn more about Branding & PositioningDescription Wir gestalten nutzerzentrierte Interaktionen und Prototypen, die digitale Bedürfnisse erfüllen, iterativ getestet werden und nahtlos in die übergeordnete Brand Experience integriert sind.Skills in Ergonomy (UX/UI) (1) UX Design
Learn more about Ergonomy (UX/UI)Description Wir konzipieren erlebnisorientierte Kampagnen, die analoge und digitale Touchpoints verbinden, Kundenbindung stärken und Positionierung durch klare Erlebnisführung sichtbar machen.Skills in Marketing (1) Experiential Marketing
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Team
5 members in Designmind's team
StoryWir bei Designmind glauben, dass Marken durch Erlebnisse lebendig werden. In Horw, Schweiz, haben wir uns darauf spezialisiert, Markenbild und Nutzererlebnis so zu gestalten, dass jede Begegnung klar vermittelt, wer ein Unternehmen ist und wofür es steht. Oft beginnt unsere Arbeit mit der Frage: Welche Erwartungen haben Menschen heute — digital und analog — und wie verbinden wir diese mit den Stärken eines Angebots? Wir arbeiten mit dem Methodenset des Designs, durchlaufen strukturierte Prozesse und lernen ständig dazu. Herausforderungen wie widersprüchliche Touchpoints oder neue digitale Bedürfnisse nehmen wir als Chance, Positionierung und Angebot konsequent zusammenzuführen. Unsere Motivation ist es, Erlebnisse zu schaffen, die Menschen näher an eine Marke bringen.
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Contact
Contact details of Designmind
Details
- Headquarter23a Cysatstrasse, 6004 Luzern, Schweiz/Suisse/Svizzera/Svizra