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Demandgap

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Vienna, Austria
The anti-agency for B2B paid media. LinkedIn and Google Ads, run by the founders.
Demandgap is a B2B paid media agency in Vienna, run by its two founders, Christoph Schachner and Valentin Schulz. We run LinkedIn Ads and Google Ads for B2B SaaS companies, together with the tracking that connects both channels to your CRM, and we judge the work by the pipeline it brings in. LinkedIn creates demand among buyers who are not searching yet. Google catches it when they search. We plan both from one ICP brief and judge both on the same deals in HubSpot or Salesforce. ChatGPT Ads is our early third channel, sold as a fixed-price audit or a time-based pilot; Demandgap is one of the first agencies in the OpenAI Partner Network. Whoever takes your account does the strategy, the builds, the optimisation and the reporting. There are no account managers and no junior staff, and we take no more than 15 active clients between us. Ads management is €150 an hour and consulting €200 an hour, billed for the hours worked, with no markup on ad spend. Retainers start at €2,100 a month for Google, €2,400 for LinkedIn and €3,900 for both. Fixed-price audits start at €1,500. We work with B2B SaaS, fintech, compliance and developer-tools companies spending at least €5k a month on each channel we run, in DACH, the UK, the US, the Nordics, Spain, France and Australia.
2 people in their team
Speaks English, German
5 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 2023
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Services

5 services offered by Demandgap

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  • Description
    LinkedIn Ads for demand generation: creative written for each persona, targeting built on your account list, and a set order of campaigns for each buying stage. Thought leader, document and conversation ads, and retargeting tied to your CRM. Deal stages from HubSpot or Salesforce go back to LinkedIn as conversions, so campaigns are judged on pipeline. LinkedIn retainer from €2,400 a month. LinkedIn Ads audit €1,800, credited to month one of a retainer signed within 30 days.
    Skills in Social Media (3)
    LinkedIn MarketingLinkedIn AdsSocial Media Advertising
    Work in Social Media (1)
    $675k pipeline from account-based LinkedIn - Social Media
    Client in Social Media (1)
    Enterprise AI software companySoftware & Computer Services | international
    Learn more about Social Media
  • Description
    For B2B teams whose lead count looks fine while pipeline does not. We stop optimising for form fills, feed the CRM stages back into LinkedIn as conversions, and move budget to account-based campaigns on accounts already in play. In one HR-tech case the SQL rate went from 3% to 14% after lead-gen forms were replaced with landing-page offers.
    Skills in Growth Marketing (3)
    B2B Lead GenerationLead GenerationInbound Lead Generation
    Learn more about Growth Marketing
  • Description
    LinkedIn Ads, Google Ads and Microsoft Ads for B2B SaaS companies, judged by the pipeline in your CRM. One founder runs your account from start to finish: strategy, builds, optimisation, creative briefs, tracking and the monthly report. Retainers from €2,100 a month for Google, €2,400 for LinkedIn and €3,900 for both, billed for the hours worked at €150 an hour. Fixed-price audits from €1,500. Fits teams spending at least €5k a month on each channel.
    Skills in Online Advertising (15)
    Online AdvertisingBanner AdvertisingBing AdsGoogle AdvertisingFacebook AdsLinkedIn AdsDisplay MarketingDisplay AdsAdwordsGoogle Advertising+5
    Works in Online Advertising (5)
    $771k open pipeline after a LinkedIn rebuild - Online Advertising
    Cost per lead under target on Google Search - Online Advertising
    £2.0m of verified pipeline from LinkedIn - Online Advertising
    $820k influenced pipeline from LinkedIn ABM - Online Advertising
    Clients in Online Advertising (4)
    Public-procurement intelligence companySoftware & Computer Services | national
    Point-of-sale software companySoftware & Computer Services | regional
    UK & US financial-adviser marketplaceBanking & Financials | international
    Developer API companySoftware & Computer Services | regional
    Learn more about Online Advertising
  • Description
    LinkedIn and Google planned as one system and judged on the same pipeline. We set up attribution in HubSpot or Salesforce and feed opportunities and closed-won back into bidding. For teams that run their own accounts, consulting at €200 an hour: second opinions on another agency's work, sense-check calls on strategy and training for your team.
    Skills in Marketing (9)
    B2B MarketingData Driven MarketingMarketing AnalyticsB2B AdvertisingB2B Social MediaBusiness MarketingBusiness To Business MarketingB2B Digital MarketingB2B Positioning
    Learn more about Marketing
  • Description

    No description provided for this service.

    Work in Advertising (1)
    $675k pipeline from account-based LinkedIn - Advertising
    Client in Advertising (1)
    Enterprise AI software companySoftware & Computer Services | international
    Learn more about Advertising
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Team

2 members in Demandgap's team

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StoryDemandgap is two people, Christoph Schachner and Valentin Schulz. We ran LinkedIn in-house for six years before starting Demandgap in 2023, and we still run every account ourselves. Each client works with one of us, from strategy and builds to optimisation and reporting. We take no more than 15 active clients between u
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Details

  • HeadquarterWehlistraße 291, Vienna, Austria