DAFE Digital

The Marketing service at DAFE Digital covers strategy, channel mix, attribution and ongoing analytics, distinct from day-to-day ad execution. Engagements typically include marketing mix optimisation across paid channels, account-based strategies for B2B, multichannel coordination for e-commerce growth, and reporting that blends platform metrics with margin, customer acquisition cost and payback. Adela Mincea, founder and performance marketing strategist, started DAFE in 2023 after 10+ years of international marketing experience across Dubai, London and Hong Kong. Across that career and DAFE's client accounts since, she has personally managed eight figures in USD paid media spend, and she works hands-on on client accounts.

Online Advertising at DAFE Digital combines platform execution with an economic lens. Hands-on management of Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads, paired with a framework that reports campaign performance against margin, customer acquisition cost and payback, alongside platform metrics like return on ad spend and click-through rate. Clients receive regular reporting that shows what the campaign did and what it earned, a continuously optimised account structure, and a clear answer to one question: did the spend produce profit, and how much.

Growth Marketing at DAFE Digital is the work around the campaigns that decides whether spend scales profitably: channel selection and budget allocation, sizing search demand before entering a market, conversion rate optimisation on the pages the ads send people to, and server-side measurement so a sale traces back to the campaign behind it. Advertising spend competes with every other use of the same cash. Platform results show what a campaign did. What it earned shows up in margin, customer acquisition cost and payback, figures the business already tracks. DAFE Digital reports both sets, and the second one decides where budget goes. A store selling stock and a B2B company selling on a long decision cycle have different margins and payback, so the account is built for the model the client runs.

The Marketing service at DAFE Digital covers strategy and consulting rather than day-to-day ad execution: which channels a business should be in, how budget should be split across them, and what the plan needs to look like to hit a commercial target. Engagements typically include marketing mix optimisation across paid channels, account-based strategies for business-to-business, multichannel coordination for e-commerce growth, and international work for companies selling into more than one market. Adela Mincea, founder and performance marketing strategist, started DAFE in 2023 after 10+ years of international marketing experience across Dubai, London and Hong Kong. Across that career and DAFE's client accounts since, she has personally managed eight figures in USD paid media spend, and she works hands-on on client accounts.