DAFE Digital
We partner with businesses that treat their ad budget as an investment. Google Partner.
DAFE Digital is a performance marketing agency helping businesses grow through measurable, commercially grounded marketing. We manage Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads, connecting marketing performance with business economics. Based in Cluj-Napoca, Romania, DAFE Digital was founded by Adela Mincea, following 10+ years of international experience across performance marketing and digital marketing in Dubai, London, Hong Kong and other international markets. DAFE works with businesses across the UK, USA, European Union and Asia. DAFE Digital has managed 8-figure USD digital advertising budgets across 27+ industries and business models, from e-commerce and DTC to B2B, SaaS, software and non-profit organisations. Core expertise: Google Ads and Google Shopping for e-commerce businesses focused on profitable growth; LinkedIn Ads for B2B SaaS and businesses reaching decision-makers; Microsoft Ads and Meta Ads where they make commercial sense. DAFE Digital is a Google Partner. Performance through an economic lens. A campaign can generate conversions and still fail to create profitable growth. Marketing metrics show what a campaign generated. The economic lens shows what that activity contributed to the business. DAFE evaluates marketing alongside margin, customer acquisition cost, customer value, revenue quality and contribution to P&L. Advertising budget is treated as a commercial investment, not simply a marketing expense. We don’t believe in one-size-fits-all solutions. Strategy, account management, audits and reporting are adapted to each business’s margins, acquisition mechanics, sales cycle and growth objectives. As AI changes search, discovery, advertising platforms and buyer behaviour, performance marketing requires more than platform expertise. It requires understanding how customer acquisition connects to business economics. DAFE Digital builds performance marketing and growth systems that make commercial sense. 2 people in their team
Speaks English, Romanian, Italian, Spanish
1 project in their portfolioSortlist member since 2026
Founded in 2023
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Services
4 services offered by DAFE Digital
Description The Marketing service at DAFE Digital covers strategy, channel mix, attribution and ongoing analytics, distinct from day-to-day ad execution. Engagements typically include marketing mix optimisation across paid channels, account-based strategies for B2B, multichannel coordination for e-commerce growth, and reporting that blends platform metrics with margin, customer acquisition cost and payback. Adela Mincea, founder and performance marketing strategist, started DAFE in 2023 after 10+ years of international marketing experience across Dubai, London and Hong Kong. Across that career and DAFE's client accounts since, she has personally managed eight figures in USD paid media spend, and she works hands-on on client accounts.Skills in Marketing (16) B2B MarketingData Driven MarketingInternational MarketingMarketing AnalyticsMarketing AutomationMarketing StrategyCross Platform MarketingMarketing ConsultingB2C MarketingBusiness Marketing+6
Learn more about MarketingDescription Online Advertising at DAFE Digital combines platform execution with an economic lens. Hands-on management of Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads, paired with a framework that reports campaign performance against margin, customer acquisition cost and payback, alongside platform metrics like return on ad spend and click-through rate. Clients receive regular reporting that shows what the campaign did and what it earned, a continuously optimised account structure, and a clear answer to one question: did the spend produce profit, and how much.Skills in Online Advertising (12) Google AdvertisingPerformance MarketingFacebook AdsLinkedIn AdsDigital AdDisplay MarketingInstagram AdvertisingPaid MediaRetargetingMicrosoft Advertising+2Work in Online Advertising (1) Client in Online Advertising (1) Ritual AromasE-commerce | national
Learn more about Online AdvertisingDescription Growth Marketing at DAFE Digital is the work around the campaigns that decides whether spend scales profitably: channel selection and budget allocation, sizing search demand before entering a market, conversion rate optimisation on the pages the ads send people to, and server-side measurement so a sale traces back to the campaign behind it. Advertising spend competes with every other use of the same cash. Platform results show what a campaign did. What it earned shows up in margin, customer acquisition cost and payback, figures the business already tracks. DAFE Digital reports both sets, and the second one decides where budget goes. A store selling stock and a B2B company selling on a long decision cycle have different margins and payback, so the account is built for the model the client runs.Skills in Growth Marketing (7) Google AdvertisingPerformance MarketingFacebook AdsLinkedIn AdsMicrosoft AdvertisingPaid Search MarketingPay Per Click
Learn more about Growth MarketingDescription The Marketing service at DAFE Digital covers strategy and consulting rather than day-to-day ad execution: which channels a business should be in, how budget should be split across them, and what the plan needs to look like to hit a commercial target. Engagements typically include marketing mix optimisation across paid channels, account-based strategies for business-to-business, multichannel coordination for e-commerce growth, and international work for companies selling into more than one market. Adela Mincea, founder and performance marketing strategist, started DAFE in 2023 after 10+ years of international marketing experience across Dubai, London and Hong Kong. Across that career and DAFE's client accounts since, she has personally managed eight figures in USD paid media spend, and she works hands-on on client accounts.Skills in Market Research (12) Data AnalyticsMarketing ResearchAI MarketingData Driven MarketingMarketing AnalyticsSearch MarketingDigital Media MarketingeCommerce MarketingDigital AnalyticsEcommerce Analytics+2
Learn more about Market Research
Team
2 members in DAFE Digital's team
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