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We’re the brand agency for those who want more.
More credibility. More respect. More of what truly matters.
Cultivate is a Chicago brand agency crafting effective, award-winning branding, marketing, and technology tools. Our mission is to build brands that truly matter.
Our skills are many, but our focus is never on selling you “all of the things.” Whether you need a robust, integrated marketing plan or just select services, we ground everything we do in strategic thought to ensure real results.
Together, let’s figure out what matters most so that you can shape perception and create meaningful connections — in the most pragmatic way possible.
When done right, marketing helps change the way your brand is perceived, expand awareness, and create experiences that matter.
You need a website designed to create a seamless, intuitive experience that leads users to convert via a clear call to action.
At its core, an impactful photograph is about communication — using visuals to convey a story. Our approach to photography is grounded in the belief that with a solid understanding of your objectives, we can capture the appropriate tone and use these visuals to tell the right story.
Building from a "Jobs To Be Done" perspective ensures mobile and web-based tools that are solutions-oriented, user-focused, and on-brand.
Awards or Nominations
We are active in different sectors
Branding & Positioning
- Brand means different things to different people. At Cultivate, we take a pragmatic approach to brand by defining it as the perception a group of people has about an organization, a product, or a service. We believe three things are true about brand: Brand is. Together, let’s figure out what matters most so that you can shape perception and create meaningful connections — in the most pragmatic way possible. Brand happens. Your brand changes over time. What are you doing to shape its perception? Brand matters. Ultimately, your brand is about the way people feel and think, and the decisions they make. What matters to you, and why? And what matters to them, and why? We’re all about helping you figure out what matters most, starting with our strategy workshop. By discussing what it is, who we need to reach, what we need them to do, and how they will benefit, we’re able to develop a holistic, informed view of your organization and its culture, as well as your target audience. From there, we help you determine your messaging strategy, including identity and position, and how to communicate that in a meaningful and consistent way through a marketing campaign of words and visuals.
- Creative Marketing: Maintaining brand relevance requires meeting the needs of the customers who matter to your business — and effective creative helps you do just that. Our marketing efforts help you get after new opportunities and solve business problems, while creating meaningful connections. Multi-Channel Marketing Strategy: Widen your reach and your impact through targeted, multi-channel strategies. Through a holistic strategy and a fully integrated campaign, you can interact with multiple audiences via the channels they’re already using, using messaging that’s consistent yet tailored for that channel. This mix works in concert to drive traffic in a quick, effective way. Digital Marketing: Digital marketing is about so much more than your website — because while a site built to convert is important, you need solid marketing efforts that drive people there. Authentic communication that educates, entertains, or empowers is ultimately what helps your brand matter in the eyes of your customers. We’re always thinking about the best ways to turn these engagements into qualified leads, and the best mix to solve your specific pain points. Along the way we’re continuously evaluating what’s working and what needs tweaking, then adjusting accordingly. This data drives our decisions, and it’s regularly shared in a digestible, easy-to-understand way so you know how your campaign is performing at all times. Film & Video: Film and video are unique opportunities for you to create emotional connections and impact people in a visceral way. Any work we produce begins with a discovery session, where we meet with the client and get to know their needs and vision. From there, we spend our time ideating creative ways to solve the problem at hand. This is a deliberate process that’s both independent and collaborative, with the audience always kept top of mind. Design: Bad design sticks out. Good design, on the other hand, goes away — in the very best way possible. But it still has a very important job to do. Design is a dynamic way to lend credibility to your organization, while helping communicate its identity and tone. Once your objectives have been defined, everything we create is driven out of the strategy, ensuring the work is conveying what you do and what you’re about in an impactful, authentic way. Photography: At its core, an impactful photograph is about communication — using visuals to convey a story. Our approach to photography is grounded in the belief that with a solid understanding of your objectives, we can capture the appropriate tone and use these visuals to tell the right story. Oftentimes this involves sketching out scenes and prepping alternate plans for unexpected circumstances. Day of, our goal is taking photos that are less about selling a product, and more about making people feel something — emotion that is then associated with your brand.
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Check the latest works made for our clients
Brand Refresh for Commercial General ContractorMarch 2019
Brand Refresh for Commercial General Contractor
With over 139 years of experience, J.C. Anderson is the largest interiors only contractor in the Chicago area. The firm performs interior construction for building owners, developers, private and public corporations, property management companies, and various other facilities.
Brand refresh of a cherished book franchiseMarch 2019
Brand refresh of a cherished book franchise
Albert Whitman & Company has been publishing award-winning children’s books since 1919. Often known for The Boxcar Children Mysteries, Albert Whitman’s picture books, novels, nonfiction, and special interest titles delight children and teens of all backgrounds
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