CRU Brand Consultancy
Services
2 services offered by CRU Brand Consultancy
Description Außergewöhnliche Markenarbeit hat viele Facetten. Gut, dass wir sie alle beherrschen. Von der Neuentwicklung über den Facelift bis hin zur kreativen Zweitmeinung: CRU ist Euch gerne behilflich. Strategie: Jede kreative Entscheidung bei CRU ist das Resultat sauberer Strategiearbeit. Alles beginnt damit, gemeinsam herauszufinden, wie — und wo — Eure Marke den größten Unterschied machen kann. Storytelling: Eine gute Brand Story ist viel mehr als ein Produktversprechen. Richtig eingesetzt, ist der Quellcode, der festlegt, wie die Marke denkt, fühlt und agiert. Wir helfen Euch dabei, diese Story zu erzählen Design: Jede Brand ist anders. Doch als Designagentur hat CRU eine klare Handschrift. Unsere Arbeit verbindet skandinavischen Formalismus mit dem Flair unserer Heimatstadt Berlin. Experience & Entwicklung: Außergewöhnliche Marken sind keine vornehmen Kunstwerke, sondern lebendige Erfahrungen. Wir wissen, wie man sie plant, gestaltet und umsetzt — ganz gleich an welchem Touchpoint und mit welchem Team.Skills in Branding & Positioning (30) BrandingBrand PositioningNamingBrand ArchitectureDesignCorporate IdentityStorytellingVisual IdentityLogo DesignBrand Strategy+20Works in Branding & Positioning (56) Reviews in Branding & Positioning (4) Elias HeinelMaciej BaraniakLukas VorländrMarcel HorndaschClients in Branding & Positioning (4) Trade Republic Bank GmbHBanking & Financials | nationalG2K Group GmbHSoftware & Computer Services | internationalBIT Capital GmbHBanking & Financials | internationalvoize GmbHHospitals & Healthcare | international
Learn more about Branding & PositioningDescription Websites von CRU entstehen nicht nach Schema F, sondern werden von Grund auf an Ihrem Geschäftsziel ausgerichtet. Wir denken zuerst darüber nach, was Ihre Besucher tatsächlich tun sollen – und bauen die Seite konsequent darauf hin. Design und Technik gehen dabei Hand in Hand, sodass die Seite nicht nur gut aussieht, sondern auch schnell lädt und auf jedem Gerät sauber funktioniert. Klare Strukturen und durchdachte Nutzerführung sorgen dafür, dass Ihre Kunden in wenigen Sekunden finden, wonach sie suchen. Wir setzen auf reduziertes, hochwertiges Design statt auf überladene Effekte, weil Vertrauen aus Klarheit entsteht. Jede Seite wird so umgesetzt, dass sie bei Google gut auffindbar ist und messbar Ergebnisse liefert. Sie behalten die volle Kontrolle: Inhalte lassen sich später unkompliziert selbst pflegen. Und auch nach dem Launch sind wir ansprechbar, statt Sie mit der fertigen Seite allein zu lassen. Am Ende bekommen Sie keine Website von der Stange, sondern ein Werkzeug, das für Ihr Geschäft arbeitet.Skills in Website Creation (5) Website DevelopmentResponsive Web DesignFront End DevelopmentWebflowWeb DesignWorks in Website Creation (13) Clients in Website Creation (4) BIT Capital GmbHBanking & Financials | internationalvoize GmbHHospitals & Healthcare | internationalIntReal International Real Estate Kapitalverwaltungsgesellschaft mbHReal Estate | internationalCovision Media GmbHTechnology Hardware & Equipment | international
Learn more about Website Creation
Team
15 members in CRU Brand Consultancy's team
Awards
CRU Brand Consultancy was awarded 3 times
Reviews
18 reviews for CRU Brand Consultancy
Review summary
Creative Excellence
Clients consistently praise CRU's innovative and creative approach, highlighting their ability to deliver unique, standout brand identities and visual assets.
Client-Centric Collaboration
The agency is recognized for its deep understanding of client needs and fostering a collaborative, co-creative process that ensures client ideas are valued and integrated.
Professional & Reliable
CRU is commended for professionalism, reliability, and a supportive attitude throughout projects, making the experience smooth and enjoyable for clients.
What was the objective behind your collaboration?CRU helped us do a complete brand relaunch incl. new logo, new brand, new website.
What did you enjoy the most during your collaboration?CRU is a highly creative and avantgarde agency at the forefront of what currently and in the future excites audiences. What worked really well is co-creation. We did a lot of brainstorming sessions together, had our own ideas and thoughts, and the colleagues from CRU were excellent in working with our intention but turning it into professional and powerful ideas.
Are there any areas for improvements?As always, larger brand processes bring ups and downs. When things got hairy, maybe CRU could have held us a little more from a consulting perspective, but this is a minor point only.
Tobias Leipprand recommends this agency
What was the objective behind your collaboration?The team from CRU worked on our brand identity / brand refresh.
What did you enjoy the most during your collaboration?They delivered a short, but comprehensive strategy part, that helped us to understand our target group and vision better. They translated that in a new story, which helped us and the whole team to identify with our company and last but not least they translated that in new visual brand assets. From logo, to graphical elements, colors, typo and even a new website. We are super happy and recommend the friendly CRU!
Dennis Hilger recommends this agency
What was the objective behind your collaboration?Our journey with CRU has evolved over the years with many shared projects. This time was distinct as they took on the task of branding my Production Agency. The focus was comprehensive, encompassing the development of our brand story, corporate identity (CI), and website. Their approach was not just about giving us a new look; it was about encapsulating the essence of our business and projecting it in a way that resonates with our ethos and our audience.
What did you enjoy the most during your collaboration?It was an invigorating experience to see how CRU Brand Consultancy meticulously crafted a narrative that not only mirrored the core values and vision of my company but also translated it seamlessly into an exceptional design. This part of the process was not just about writing a story; it was about discovering the essence of my business and articulating it in a way that's compelling and relatable. It brought forward fundamental strategies questions, that help us conduct a better business.
Are there any areas for improvements?I struggle pinpointing any areas for improvement. The experience was nothing short but great. Their professionalism, creativity, and attention to detail were evident in every phase of the project. It’s rare to come across a team that not only meets but exceeds expectations, and CRU did just that.
Maximilian Pauly recommends this agency
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