Certifications of CRU GmbH — Brand Consultancy

Agency certified by Sortlist

Agency certified by Sortlist

Profile verified by its owner

Profile verified by its owner

Location of CRU GmbH — Brand Consultancy

Show addressesFriedrichstraße 122-123, 10117 Berlin, GermanyMunich, GermanyDüsseldorf, Germany+ 1 more officesHamburg, Germany
CRU GmbH — Brand Consultancy location

Languages spoken by CRU GmbH — Brand Consultancy

GermanEnglish

Contact info for CRU GmbH — Brand Consultancy

Social Media at CRU GmbH — Brand Consultancy

Team members (2) at CRU GmbH — Brand Consultancy

Lasse Giese
Victoria Pineda

Industries where CRU GmbH — Brand Consultancy worked

  • Automotive
  • Banking & Financials
  • Clothing & Accessories
  • Entertainment & Events
  • Government & Administration
  • Internet
  • Marketing & Advertising
  • Media
  • Real Estate
  • Software & Computer Services
CRU GmbH — Brand Consultancy cover picture

CRU GmbH — Brand Consultancy

About CRU GmbH — Brand Consultancy

CRU GmbH ist eine Markenberatung aus Berlin.
Wir kreieren bedeutungsvolle Brands, die sich durch Raffinesse auszeichnen und mit dem Publikum resonieren.

Unseren Kunden versprechen wir 3 Dinge:

(1) In allem, was wir tun, verfolgen wir das Außergewöhnliche – vom Planning über die Story bis zu Design u...

CRU GmbH ist eine Markenberatung aus Berlin.
Wir kreieren bedeutungsvolle Brands, die sich durch Raffinesse auszeichnen und mit dem Publikum resonieren.

Unseren Kunden versprechen wir 3 Dinge:

(1) In allem, was wir tun, verfolgen wir das Außergewöhnliche – vom Planning über die Story bis zu Design und Experience.
(2) Jede Arbeit, die wir abliefern, wird von unserem Senior Circle erstellt – und nicht von Praktikanten oder beliebigen Freelancern.
(3) In jedem Projekt wollen wir unsere Kunden zu Komplizen machen, um gemeinsam etwas Besonderes zu erschaffen.

 

 

_____english below_____

CRU GmbH is a Brand Consultancy founded in Berlin. We create meaningful brands that stand out through their sophistication and deeply resonate with people.

And we have 3 promises for you:

  1. In everything we do we are striving for the extraordinary – from planning via story to design and experience.
  2. Every work that we deliver is truly made by CRU – not some intern or random freelancer – and signed off by our leadership.
  3. We want to turn clients into accomplices in our shared quest to create something worthwhile

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Services (6) offered by CRU GmbH — Brand Consultancy

Branding & Positioning

From €10000

Eine Marke ist so viel mehr als ein Logo. Es ist Deine Identität. Es reflektiert die Unternehmensstory, die Kultur und eure Perspektive auf die Welt. Wenn wir eine Marke entwickeln oder einen Markenlook designen, dann arbeiten wir immer eng mit dem Team zusammen, um zu verstehen, wer die Marke ist, wie sie spricht und vorallem, was sie erreichen soll. Best projects: G2K.ai, merantix.com, traderepublic.com ___english below___ A brand is much more than a logo. It's your identity. It's reflecting your story, your culture and your view on the world. To craft your brand, we need to understand you and think like you. We understand your business and market, distill your story and then transform it into a consistent visual identity — for sure in extraordinary craft quality — from planning, design and development.

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Brand StrategyBrand DesignmarkenpositionierungBrand PositioningVisual IdentityWorded IdentityNamingLogo DesignCorporate IdentityBrand StoryMarkenstrategieManifestKernbotschaftenProdukt Brandingglobal brandingbusiness brandingBrand Identity DesignIdentity Designbranding marketingDigitales brandingDigital Experiences{{ skills.collapsed ? ("Show more" | translate) : ("Show less" | translate) }}

Graphic Design

From €5000

Manchmal brauchst du keine Brand-Revolution, sondern kurzfristigen Support mit den Materialien wie Flyer, Präsentationen oder Geschäftsausstattung, um nach und nach deine Marke weiterzuentwickeln. Melde dich gerne! Sometimes you just don't want to have a brand revolution and re-create everything. Sometimes you need steady support with your brand assets like flyer, presentation or other layouts and improve your brand step by step. Let's talk.

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DesignGeschäftsaustattungPräsentationinfografikenCorporate DesignCorporate Identitycover designflyerbusiness cardsnewsletter templatetemplate designdesign system{{ skills.collapsed ? ("Show more" | translate) : ("Show less" | translate) }}

Advertising

From €10000
market entrybrand campaignsBrand ConsultingBrand Activation

Website Creation

From €10000

Wenn wir über Websiten sprechen, sprechen wir über mehr als öde Templates, die alle gleich aussehen: Wir sprechen über digitale Experiences. Wir lieben es spanennde Erlebnisse mit hoher Performance zu entwickeln — immer State of the Art! ___english below__ When we talk about developing websites, we talk about a craft that brings the visual brand and the story together, while creating joy of use for your visitors. We love to developed exciting websites with high performance — using the latest tech stack!

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WebdesignWordPressShopifyWebsite CreationBesondere WebsitenState of the Art DesignMobile FirstHeadless CMSnetlifyWebGLWooCommerce{{ skills.collapsed ? ("Show more" | translate) : ("Show less" | translate) }}

E-commerce

From €15000

Für unsere Kunden (u.a.: myTier, kruut, Ein guter Plan), designen und entwickeln wir hoch performante Shops, welche die Marke reflektieren und die richtigen Kunden konvertieren. __english below___ For our clients, we design and develop high-performance shops, which reflect their brands and help to convert the right customers. With ongoing conversion and shop optimization, we were able to increase the conversion rate of our clients' shops drastically.

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Shop DesignShop DevelopmentShopifywoocomerceConversion OptimizationEcommercee commerce solutionsecommerce hostingEcommerce WebsiteUser Experienceuser interface{{ skills.collapsed ? ("Show more" | translate) : ("Show less" | translate) }}

Digital Strategy

From €5000
design innovationmarket entryConversion Optimizationdigital experiencedigital innovation

Works (13) by CRU GmbH — Brand Consultancy

G2K Group — Brand Identity, Website & Custom Font by CRU GmbH — Brand Consultancy
G2K Group — Brand Identity, Website & Custom FontJuly 30, 2020
Trade Republic — Visual Identity & Market Entry by CRU GmbH — Brand Consultancy
Trade Republic — Visual Identity & Market EntryAugust 4, 2020
Visual Identity for Bourben — Brand Distillery by CRU GmbH — Brand Consultancy
Visual Identity for Bourben — Brand DistilleryFebruary 9, 2021
Visual Identity & Website for Real Estate Company by CRU GmbH — Brand Consultancy
Visual Identity & Website for Real Estate CompanyMarch 23, 2021
Branding for Consulting Agency by CRU GmbH — Brand Consultancy
Branding for Consulting AgencyMarch 30, 2021
Website for HIV Attention Campaign by CRU GmbH — Brand Consultancy
Website for HIV Attention CampaignMarch 30, 2021
Metronom — Brand Identity & Website by CRU GmbH — Brand Consultancy
Metronom — Brand Identity & WebsiteSeptember 30, 2020
Mickey Oye - Full Brand Crafting by CRU GmbH — Brand Consultancy
Mickey Oye - Full Brand CraftingFebruary 9, 2021
KM Croatia — Brand Identity & Website by CRU GmbH — Brand Consultancy
KM Croatia — Brand Identity & WebsiteSeptember 30, 2020
Website & Consulting for Heimathafen Theatre by CRU GmbH — Brand Consultancy
Website & Consulting for Heimathafen TheatreMarch 23, 2021
Monsoon Marketing — Brand Identity by CRU GmbH — Brand Consultancy
Monsoon Marketing — Brand IdentitySeptember 30, 2020
Coming-Out Website for Deutsche Aidshilfe by CRU GmbH — Brand Consultancy
Coming-Out Website for Deutsche AidshilfeFebruary 9, 2021
Atento Technologies — Brand Identity by CRU GmbH — Brand Consultancy
Atento Technologies — Brand IdentityAugust 4, 2020
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Clients (13)

G2K Group GmbH

Has collaborated with CRU GmbH — Brand Consultancy in March 14, 2020

Trade Republic

Has collaborated with CRU GmbH — Brand Consultancy in August 14, 2018

Bourben Brand Distillery

Has collaborated with CRU GmbH — Brand Consultancy in August 14, 2020

Großman & Köhn Immobilien GmbH

Has collaborated with CRU GmbH — Brand Consultancy in July 14, 2019

Concrete Plaene

Has collaborated with CRU GmbH — Brand Consultancy in March 30, 2021

Deutsche Aidshilfe

Has collaborated with CRU GmbH — Brand Consultancy in March 30, 2021

Metronom

Has collaborated with CRU GmbH — Brand Consultancy in February 14, 2019

Mickey Oye

Has collaborated with CRU GmbH — Brand Consultancy in January 14, 2020

KM Croatia

Has collaborated with CRU GmbH — Brand Consultancy in January 14, 2018

Saalbau Neukölln Kultur & Veranstaltungs GmbH

Has collaborated with CRU GmbH — Brand Consultancy in July 14, 2019

Monsoon Online Marketing

Has collaborated with CRU GmbH — Brand Consultancy in May 14, 2019

Deutsche Aidshilfe

Has collaborated with CRU GmbH — Brand Consultancy in January 14, 2020

ATENTO

Has collaborated with CRU GmbH — Brand Consultancy in July 14, 2019
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Awards & Nominations (1) of CRU GmbH — Brand Consultancy

Awwwards — Honorable Mention2020

Webdesign & Webdevelopment

Reviews (4) given to CRU GmbH — Brand Consultancy

5/5
Maciej BaraniakMaciej Baraniakcheck_circle_outlineThis reviewer has been verified by Sortlist.

CEO at MONSOON

business Unknown industry

people Unknown size

Service

Branding & Positioning

a month ago

What was the objective behind your collaboration?

CRU designed our brand identity. From the logo design to all visual elements used across channels and media.

What did you find most impressive about them?

They are very supportive on every stage of collaboration. We like their creative ideas and innovative approach.

Overall rating
5/5

Budget

Quality

Schedule

Collaboration

Benjamin Clemens NuebelBenjamin Clemens Nuebelcheck_circle_outlineThis reviewer has been verified by Sortlist.

Master Distiller at BOURBEN Brand Distillery

business Marketing & Advertising

people 1 – 2

Service

Website Creation

a month ago

What was the objective behind your collaboration?

CRU was tasked to come up with my visual brand identity as well as the website design.

What did you find most impressive about them?

I loved seeing my brand come to life and the fact that we inspired each other nicely.

Overall rating
5/5

Budget

Quality

Schedule

Collaboration

tilo webertilo webercheck_circle_outlineThis reviewer has been verified by Sortlist.

founder at MICKY OYE

business Unknown industry

people Unknown size

2 months ago

What was the objective behind your collaboration?

to create a new label for authentic aloha shirts.

What did you find most impressive about them?

Feeling concepts and ideas and developing them further.

Overall rating
5/5

Budget

Quality

Schedule

Collaboration

Elias HeinelElias Heinelcheck_circle_outlineThis reviewer has been verified by Sortlist.

VP Brand Strategy & Marketing at G2K Group GmbH

business Unknown industry

people Unknown size

4 months ago

We wanted someone that challenged us and would pull information from us, not the other way around. CRU Brand Consultancy was two steps ahead of us, and they challenged us with radical ideas. That helped us bring the whole project across. What I liked about them was that they were also entrepreneurial in their thinking. They weren’t simply designers and content creators; they understood where we wanted to go with the company and our most important tasks with the rebranding. We didn’t even have to tell them; it came from them. They fully understood us from the first minute. It was a perfect fit, and that’s why we decided to go with them. [...] We have processes for speaking to potential buyers of the company, and the proposed values we get in terms sheets went up drastically after the rebranding. The rebranding has made the company much more valuable.

Overall rating
5/5