CRU Brand Consultancy (+ 18 reviews) | Sortlist
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CRU Brand Consultancy

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Berlin, Germany
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Wir sind CRU — schön, dass Ihr hier seid. Wir bauen außergewöhnliche Marken, indem wir vier Dinge zusammendenken: Strategie, Story, Design und Experience. Denn gewöhnliche Marken sind schlecht fürs Geschäft. Und wer will schon ein Branding, das schlecht fürs Geschäft ist? Die Designer und Storytellerinnen, Strategen und Account Managerinnen bei CRU zählen zu den Besten ihrer Art. Euer Projektteam arbeitet lean und schnell zusammen — und bleibt Euch während der ganzen Projektlaufzeit erhalten. Denn nur so können wir die persönliche Beziehung herstellen, die es für außergewöhnliche Arbeit braucht.
15 people in their team
Speaks English, German
48 projects in their portfolio
7 collaborations started on Sortlist
Sortlist member since 2020
Founded in 2018
3 awards conferred
Open website

Services

2 services offered by CRU Brand Consultancy

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  • Description
    Außergewöhnliche Markenarbeit hat viele Facetten. Gut, dass wir sie alle beherrschen. Von der Neuentwicklung über den Facelift bis hin zur kreativen Zweitmeinung: CRU ist Euch gerne behilflich.

    Strategie: Jede kreative Entscheidung bei CRU ist das Resultat sauberer Strategiearbeit. Alles beginnt damit, gemeinsam herauszufinden, wie — und wo — Eure Marke den größten Unterschied machen kann.

    Storytelling: Eine gute Brand Story ist viel mehr als ein Produktversprechen. Richtig eingesetzt, ist der Quellcode, der festlegt, wie die Marke denkt, fühlt und agiert. Wir helfen Euch dabei, diese Story zu erzählen

    Design: Jede Brand ist anders. Doch als Designagentur hat CRU eine klare Handschrift. Unsere Arbeit verbindet skandinavischen Formalismus mit dem Flair unserer Heimatstadt Berlin.

    Experience & Entwicklung: Außergewöhnliche Marken sind keine vornehmen Kunstwerke, sondern lebendige Erfahrungen. Wir wissen, wie man sie plant, gestaltet und umsetzt — ganz gleich an welchem Touchpoint.
    Skills in Branding & Positioning (77)
    MessagingInternational BrandingSlogan DesignBrand GuidelinesBranding PositioningBusiness BrandingLogo BrandingCompany BrandingGlobal BrandingDesktop Design+67
    Works in Branding & Positioning (37)
    Ultramarin — Brand Identity - Branding & Positioning
    Trade Republic — Brand Identity - Branding & Positioning
    Symbio — Brand Identity - Branding & Positioning
    GovTech — Brand Identity - Branding & Positioning
    Reviews in Branding & Positioning (14)
    Niklas
    tilo weber
    Maciej Baraniak
    Andreas Hofmann
    Clients in Branding & Positioning (37)
    Careville GmbHHospitals & Healthcare | regional
    GovTech Campus Deutschland e.V.Others | national
    Arieli & Company LtdManagement Consulting | international
    bb&v handwerkerverbund GmbHEnergy & Oil | national

    Learn more about Branding & Positioning


  • Description
    Egal, ob ihr eine neue Marke braucht oder nur eine außergewöhnliche Website. Egal ob ihr ein neues CMS oder ein ganze neues Design braucht: Unser in-house development team nimmt Sich ihrer Aufgabe gerne an.

    Supportet CMS: Webflow & Prismic.
    Skills in Website Creation (26)
    Showcase WebsiteResponsive Web DesignWeb ContentLanding Page DesignResponsive WebsiteEcommerce Website DesignCustom WebsiteWebsite OptimizationWireframe DesignFront End Development+16
    Works in Website Creation (23)
    Ultramarin — Brand Identity - Website Creation
    Trade Republic — Brand Identity - Website Creation
    WIN — Website - Website Creation
    Ultramarin — Website Design - Website Creation
    Reviews in Website Creation (3)
    Benjamin Clemens Nuebel
    Maximilian Pauly
    Christoph Mueller
    Clients in Website Creation (23)
    ATENTOSoftware & Computer Services | national
    Trade Republic Bank GmbHBanking & Financials | national
    KM CroatiaAutomotive | international
    MetronomInternet | international

    Learn more about Website Creation

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Team

15 members in CRU Brand Consultancy's team

CRU Brand Consultancy cover
StoryBei der Weinerzeung gilt: nur die besten Weine der besten Güter erhalten die ehrwürdige Auszeichnung ›cru‹. Frankreichs Winzer vergeben dieses Label nicht leichtfertig. Es steht für die kompromisslose Hingabe zu außergewöhnlicher Qualität — so wie wir. Wir sind CRU und wir erzeugen außergewöhnliche Marken.
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Awards

CRU Brand Consultancy was awarded 3 times

Merantix NUM in Yearbook of Type 20222022-10-1Custom Font

G2K in Yearbook of Type 20222022-10-1Custom Font Creation

Awwwards — Honorable Mention2020-10-31Webdesign & Webdevelopment


Reviews

18 reviews for CRU Brand Consultancy

4.96/5
(18 reviews)
TL
Tobias LeipprandFounder and Partner at LEAD Forward
ServiceBranding & Positioning
SectorManagement Consulting
Team11 - 50
4.75/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?CRU helped us do a complete brand relaunch incl. new logo, new brand, new website.

What did you enjoy the most during your collaboration?CRU is a highly creative and avantgarde agency at the forefront of what currently and in the future excites audiences. What worked really well is co-creation. We did a lot of brainstorming sessions together, had our own ideas and thoughts, and the colleagues from CRU were excellent in working with our intention but turning it into professional and powerful ideas.

Are there any areas for improvements?As always, larger brand processes bring ups and downs. When things got hairy, maybe CRU could have held us a little more from a consulting perspective, but this is a minor point only.

Tobias Leipprand recommends this agency


ServiceBranding & Positioning
SectorManagement Consulting
Team11 - 50

DH
Dennis HilgerCOO & Co-Founder at Dealcode GmbH
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The team from CRU worked on our brand identity / brand refresh.

What did you enjoy the most during your collaboration?They delivered a short, but comprehensive strategy part, that helped us to understand our target group and vision better. They translated that in a new story, which helped us and the whole team to identify with our company and last but not least they translated that in new visual brand assets. From logo, to graphical elements, colors, typo and even a new website. We are super happy and recommend the friendly CRU!

Dennis Hilger recommends this agency



MP
Maximilian PaulyManaging Partner at Monic Films GmbH
ServiceWebsite Creation
SectorMedia
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Our journey with CRU has evolved over the years with many shared projects. This time was distinct as they took on the task of branding my Production Agency. The focus was comprehensive, encompassing the development of our brand story, corporate identity (CI), and website. Their approach was not just about giving us a new look; it was about encapsulating the essence of our business and projecting it in a way that resonates with our ethos and our audience.

What did you enjoy the most during your collaboration?It was an invigorating experience to see how CRU Brand Consultancy meticulously crafted a narrative that not only mirrored the core values and vision of my company but also translated it seamlessly into an exceptional design. This part of the process was not just about writing a story; it was about discovering the essence of my business and articulating it in a way that's compelling and relatable. It brought forward fundamental strategies questions, that help us conduct a better business.

Are there any areas for improvements?I struggle pinpointing any areas for improvement. The experience was nothing short but great. Their professionalism, creativity, and attention to detail were evident in every phase of the project. It’s rare to come across a team that not only meets but exceeds expectations, and CRU did just that.

Maximilian Pauly recommends this agency


ServiceWebsite Creation
SectorMedia
Team1 - 10

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Contact

Contact details of CRU Brand Consultancy

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  • HeadquarterFriedrichstraße 122-123, 10117 Berlin, Deutschland

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