Cross Origin
Brand-led. Built to work online.
Cross Origin is a branding and web design agency based in Haywards Heath, Mid Sussex. We work with businesses and charities across Sussex and the South East to get their brand right, then build it to work online. The agency is led by founders Piero Barba, Creative Director, and Tim Vaughan, Digital Director, alongside Claire Scott, Head of Content Strategy, and Paul Block, Senior Designer. We keep the team small and senior, so the people you meet at the start are the people who do the work. Every project begins with understanding before design. We look at how your brand is seen today, what your audience needs to know, and where the gap sits between the organisation you are and the one people see. For clients who want that clarity first, our Diagnostics service is a structured brand and digital audit that shows exactly what needs to change. Our work then falls into three areas. Create covers brand strategy, positioning, messaging and visual identity. Build covers bespoke website design and development, with managed hosting and ongoing support. Grow covers digital marketing, including SEO and helping your business get understood and recommended by AI search tools such as ChatGPT, Google AI Overviews and Perplexity. Brand strategy and website build sit within one team. Your website isn't handed to a separate developer working from someone else's brief, so the decisions made in strategy carry through to the page structure, the copy and the code. Our clients include charities and property businesses, and we have built digital products with and for people with learning disabilities and autism. If your business has moved on and your brand hasn't, we'd be glad to talk. Brand-led. Built to work online. 5/5
Services
6 services offered by Cross Origin
Description Our branding and positioning work starts with understanding, not design. We look at how your brand is seen today, what your audience needs to know, and where the gap sits between the organisation you are and the one people see. That comes from conversations with your team, a review of your current brand and website, and a look at the competitors your customers are weighing you against. From there, we define your positioning, shape the messaging that explains what you do and why it matters, and develop a visual identity that expresses it with clarity and consistency. You work directly with our founders and senior team throughout, with clear stages and regular check-ins, so decisions are made together rather than presented as a finished surprise. You come away with a brand strategy, a messaging framework, a visual identity and guidelines your team can use with confidence. Because brand strategy and website build sit within one team, the thinking carries straight through to your website when you're ready, so nothing gets lost between the strategy and the build.Reviews in Branding & Positioning (4) Laura MitchellJosh WickwarRaphael MillinJoel Hartfield
Learn more about Branding & PositioningDescription Our SEO work starts with your brand, because search engines and AI tools can only recommend you clearly if your positioning and messaging are clear first. We begin with an SEO audit covering technical health, site structure, content and analytics, then set priorities based on what will make the biggest difference. On-page SEO includes keyword strategy, page structure, metadata, internal linking and structured data, built into the website rather than added afterwards. Off-page, we strengthen the local and authority signals that help you get found and trusted, including directory listings and consistent business information across the web. We also optimise for AI search, so tools like ChatGPT, Google AI Overviews and Perplexity understand what you do and when to recommend you. Because we design and build websites too, SEO is part of every project we deliver, from logo and website rebranding to bespoke web development, with a CMS and blog your team can manage and web analytics that show what's working.Skills in SEO (3) Google SEOSEO auditSEO optimization
Learn more about SEODescription Our graphic design work grows out of brand strategy, so every visual decision has a reason behind it. We start by understanding how your brand is seen today and what your audience needs to know, then develop a visual identity that expresses your positioning clearly. That includes logo design, colours and typography, imagery and a design system that keeps everything consistent as your organisation grows. From there, we apply the identity across digital and print, from website design and social media templates to brochures and printed materials. Because the same team designs and builds websites, your identity carries through to how your site looks and works online, not just how it looks on paper. You leave with clear brand guidelines and assets your team can use with confidence.Skills in Graphic Design (7) Graphic DesignBrand DesignCreative Graphic DesignDesignGraphic Design ServicesWeb Graphic DesignWeb Design
Learn more about Graphic DesignDescription We design and build e-commerce websites that reflect your brand and make buying straightforward. Every project starts with understanding your customers and how they shop, so the site structure, product pages and checkout are shaped around real buying decisions rather than a template. We handle the full build, including the shopping cart and secure payment gateway integration, with a CMS your team can use to manage products, content and orders. SEO is built in from the start: on-page, product and category pages are structured to be found in search and understood by AI tools, and off-page, we strengthen the authority signals that help your shop get found and trusted. Because brand strategy and website build sit within one team, your online shop looks, reads and works like the rest of your brand.Skills in E-commerce (5) E-commerceeCommerce DevelopmentE-Commerce HostingEcommerce WebsiteEcommerce Website Design
Learn more about E-commerceDescription We design and build bespoke websites that start with your brand, not a template. Every project begins with understanding how your organisation is seen today and what your audience needs to know, so the site structure, content and design are shaped around clear positioning. For businesses that have outgrown their current site, website rebranding brings your online presence back in line with where you are now. Our team handles web design, creative design and content creation, then builds the site in-house, from multi-page websites with a CMS your team can manage to single page applications where the project calls for one. On-page SEO is built into the structure from the start, and off-page work strengthens the signals that help you get found and recommended, including by AI search tools. After launch, we look after domain hosting and website maintenance, so your site stays secure, fast and up to date. Because brand strategy and website build sit within one team, nothing gets lost between the thinking and the build.Skills in Website Creation (7) eCommerce DevelopmentWebsite DevelopmentWordPress Web DesignEcommerce Web DevelopmentEcommerce Website DesignWeb DesignWebsite Creation
Learn more about Website CreationDescription Our UX and UI work starts with the people who will use your website. Through user research and design thinking, we look at who your audience is, what they need to find and where they get stuck, then shape the structure and interface around real behaviour rather than assumptions. For focused challenges, a design sprint helps us test ideas quickly before committing to a full build. We bring the interface together in a design system, so components, colours and typography stay consistent across every page and every future update. That same consistency carries into your wider digital design, from graphic design to social media assets. We have built digital products with and for people with learning disabilities and autism, and that experience shapes how we approach clarity and accessibility on every project. Because our team handles web development in-house, the design is built as intended, not reinterpreted by a separate developer.Skills in Ergonomy (UX/UI) (5) User Experience OptimizationUX DesignUser ExperienceErgonomy (UX/UI)User Interface Design
Learn more about Ergonomy (UX/UI)
Team
4 members in Cross Origin's team
StoryCross Origin started in 2019, when Piero Barba and Tim Vaughan left their director roles at a marketing agency to take on a large branding project of their own. The name is the meeting point between brand, Piero's side, and digital, Tim's. It still shapes how we work: one team from brand strategy to finished website.
Reviews
4 reviews for Cross Origin
5/5
(4 reviews)
JW
Josh WickwarManaging Director at PSP Homes
ServiceBranding & Positioning
SectorReal Estate
Team1 - 10
We (PSPhomes Estate Agents) have recently worked with Piero & Tim to build our brand new website and couldn't recommend them highly enough. They're knowledge and enthusiasm made the experience really enjoyable and we are ecstatic with the final result. Our old website was dated and "clunky" but the new one looks cool, modern and sleek. We also rebranded (so our image matched the quality of our website) and their creative design means we now have an image that we are proud of. Thanks for everything chaps, we're now proud to point clients in the direction of our website whereas we were actively pushing them away before! If you're thinking of having a new website built, think Cross Origin - you won't regret it!!
JH
Joel HartfieldDirector of Business Development at Active Prospects
ServiceBranding & Positioning
SectorNon-profit
Team11 - 50
The team at Cross Origin did a great job producing brand concepts, guidelines, assets and a website from scratch for a care recruitment initiative Active Prospects has been leading on with 6 other care providers. Piero and Tim worked very collaboratively and delivered high quality work to tight timescales
RM
Raphael MillinDirector at Customer Connect
ServiceBranding & Positioning
SectorAutomotive
Team1 - 10
Fantastic work completed by the guys here creating our new company branding. Their approach to the task was impressive and definitely helped with the outcome. Would absolutely recommend.
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Contact
Contact details of Cross Origin
Details
- Headquarterbridge road business park, Bridge Road, Haywards Heath, West Sussex RH16 1TX, UK