Creuna

Copenhagen, Denmark

Creuna is a leading customer experience agency that designs solutions to drive value in an unpredictable world by combining strategy, design, data and technology. We're born on a belief that the digital landscape is changing at a pace so rapid it can be hard to keep up. Not least when it comes to understanding your customers' behaviour and meeting their rising expectations towards your products, your services, and your marketing. Essentially, we help you overcome this challenge by doing three things. We help build your digital brand presence and create increased engagement with your customers. We help you stay at the forefront of digital transformation by harnessing the opportunities it entails for your company. And we help grow your business by moving sales and services from the physical space to the digital world. We are among the biggest CX agencies in the Nordic region with more than 340 visionary professionals spread across 7 offices in Denmark, Sweden, Norway and Finland. As you'll see from our cases, our work spans far; from creative campaign sites and stunning visual identities to complex B2B commerce solutions and ingenious self-service platforms. Just to name a few of the areas we help companies get closer to their customers. How we work Regardless of the solution, our point of departure is always your customers. We firmly believe that if we don't make an effort to get to know them, the chances of us hitting the digital jackpot are slim to none. That's why we apply design thinking as our key problem solving approach. Working together at the same table - creatives, analysts, developers, strategists and clients - we set out to uncover potential issues early in the process, to explore user needs and to test alternative solutions as we go along. Essentially, this allows us to travel smoothly and effectively from challenge to solution, and to innovate in the pursuit of an even better customer experience. After all, it does make a lot more sense to discover a mismatch between solution and end-user in the process rather than the day before go-live.

350 people in their team

Speaks Danish, English, Finnish, Norwegian, Swedish

8 projects in their portfolio

Sortlist member since 2016

Founded in 2001

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Services

10 services offered by Creuna

Description
We facilitate your company through the digital transformation.

We’re typically hired to make sure digital gets the proper attention in your company’s overall business strategy. This includes advising on everything from digital business models and effective innovation setups to change management, governance and how to organize for digital success.

We have a proven 5-step approach to strategy development that is inspired by the British Design Council’s double diamond process as well as IDEO’s human-centered design ideology and Stanford d.School’s design thinking methodology.

Most of all, however, we’re building on Creuna’s own long-standing experience with strategy processes. Our previous strategy work ensures an efficient and rigorous process.

Lastly, the process is suited for both big scale projects (i.e. digital transformation) where the problem is undefined and the insights phase should be accordingly explorative, and more scoped projects (i.e. a specific brief on building a new digital platform) where the insights phase can and should be more narrow.

The five steps are as follows:

1: What's the aspiration?
First, we establish common ground, ensure full alignment and a mutual understanding of the business challenge, the aspirations for the project, and the forthcoming process.

2: What does the world look?
This is to understand the context of the project by investigating the current situation, uncovering internal ambitions, looking at the customer behaviour and journeys, analyzing usage data, getting an overview of best practice within the specific field.

3: What's the direction?
The purpose with step 3 is to define a concise yet high-level ambition for the project, and identify the key strategic pillars (must-win-battles) and develop an initial KPI framework for the project.

4: What are the opportunities?
Here, we explore the possibilities within the given direction and build a backlog of potential ideas and initiatives for the future platform/project/etc. We also develop visualizations and business cases of core ideas and features.

5: Execution kickoff!
The last step is to prioritize initiatives and define the scope for the first release and make an actionable plan for the ongoing development. Outputs include roadmaps and an updated KPI framework.
Skills in Digital Strategy (2)
Digital TransformationStrategic Consulting
Works in Digital Strategy (8)
Clients in Digital Strategy (8)
Arla FoodsFood | international
Royal GreenlandFood | international
Arla UnikaFood | national
Arla FoodsFood | international
Learn more about Digital Strategy
Description
We have considerable experiences with all sorts of eCommerce solutions; from B2C platforms where the brand experience is essential to hypercomplex B2B solutions where multiple stakeholders need to be involved in the purchasing process.

Regardless of the type of eCommerce we're building, we always have a strategic approach where user value and business value are taken equally into consideration in order for us to create a solution that has the biggest impact on both your customers' experience and your top and bottom lines.
Skills in E-commerce (1)
Webshop Development
Work in E-commerce (1)
Client in E-commerce (1)
Arla UnikaFood | national
Learn more about E-commerce
Description
Our point of departure is always your customers. We firmly believe that if we don't make an effort to get to know them, the chances of us hitting the digital jackpot are slim to none.

That's why we apply design thinking as our key problem solving approach. Working together at the same table - creatives, analysts, developers, strategists and clients - we set out to uncover potential issues early in the process, to explore user needs and to test alternative solutions as we go along.

Essentially, this allows us to travel smoothly and effectively from challenge to solution, and to innovate in the pursuit of an even better customer experience. After all, it does make a lot more sense to discover a mismatch between solution and end-user in the process than the day before go-live.
Skills in Website Creation (1)
Website Redesign
Works in Website Creation (7)
Clients in Website Creation (7)
Arla FoodsFood | international
Royal GreenlandFood | international
Arla UnikaFood | national
Arla FoodsFood | international
Learn more about Website Creation
Description
Our point of departure is always your customers. We firmly believe that if we don't make an effort to get to know them, the chances of us hitting the digital jackpot are slim to none.

That's why we apply design thinking as our key problem solving approach. Working together at the same table - creatives, analysts, developers, strategists and clients - we set out to uncover potential issues early in the process, to explore user needs and to test alternative solutions as we go along.

Essentially, this allows us to travel smoothly and effectively from challenge to solution, and to innovate in the pursuit of an even better customer experience. After all, it does make a lot more sense to discover a mismatch between solution and end-user in the process than the day before go-live.
Works in Content Strategy (4)
Clients in Content Strategy (4)
Arla FoodsFood | international
Royal GreenlandFood | international
LiberoHousehold Products | international
LibresseHousehold Products | international
Learn more about Content Strategy
Description
Our point of departure is always your customers. We firmly believe that if we don't make an effort to get to know them, the chances of us hitting the digital jackpot are slim to none.

That's why we apply design thinking as our key problem solving approach. Working together at the same table - creatives, analysts, developers, strategists and clients - we set out to uncover potential issues early in the process, to explore user needs and to test alternative solutions as we go along.

Essentially, this allows us to travel smoothly and effectively from challenge to solution, and to innovate in the pursuit of an even better customer experience. After all, it does make a lot more sense to discover a mismatch between solution and end-user in the process than the day before go-live.
Skills in Innovation (1)
Design Thinking
Works in Innovation (2)
Clients in Innovation (2)
VELUXConstruction | international
Vestas Wind SystemsEnergy & Oil | international
Learn more about Innovation
Description
No description provided for this service.
Skills in SEO (1)
Mobile SEO
Learn more about SEO
Description
No description provided for this service.
Learn more about Marketing
Description
No description provided for this service.
Learn more about Print
Description
No description provided for this service.
Learn more about Social Media
Description
No description provided for this service.
Learn more about Community Management