Creuna is a leading customer experience agency that designs solutions to drive value in an unpredictable world by combining strategy, design, data and technology.
We're born on a belief that the digital landscape is changing at a pace so rapid it can be hard to keep up. Not least when it comes to understanding your customers' behaviour and meeting their rising expectations towards your products, your services, and your marketing. Essentially, we help you overcome this challenge by doing three things.
We help build your digital brand presence and create increased engagement with your customers. We help you stay at the forefront of digital transformation by harnessing the opportunities it entails for your company. And we help grow your business by moving sales and services from the physical space to the digital world.
We are among the biggest CX agencies in the Nordic region with more than 340 visionary professionals spread across 7 offices in Denmark, Sweden, Norway and Finland.
As you'll see from our cases, our work spans far; from creative campaign sites and stunning visual identities to complex B2B commerce solutions and ingenious self-service platforms. Just to name a few of the areas we help companies get closer to their customers.
How we work
Regardless of the solution, our point of departure is always your customers. We firmly believe that if we don't make an effort to get to know them, the chances of us hitting the digital jackpot are slim to none.
That's why we apply design thinking as our key problem solving approach. Working together at the same table - creatives, analysts, developers, strategists and clients - we set out to uncover potential issues early in the process, to explore user needs and to test alternative solutions as we go along.
Essentially, this allows us to travel smoothly and effectively from challenge to solution, and to innovate in the pursuit of an even better customer experience. After all, it does make a lot more sense to discover a mismatch between solution and end-user in the process rather than the day before go-live.
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We are active in different sectors
- We have considerable experiences with all sorts of eCommerce solutions; from B2C platforms where the brand experience is essential to hypercomplex B2B solutions where multiple stakeholders need to be involved in the purchasing process. Regardless of the type of eCommerce we're building, we always have a strategic approach where user value and business value are taken equally into consideration in order for us to create a solution that has the biggest impact on both your customers' experience and your top and bottom lines.
- We facilitate your company through the digital transformation. We’re typically hired to make sure digital gets the proper attention in your company’s overall business strategy. This includes advising on everything from digital business models and effective innovation setups to change management, governance and how to organize for digital success. We have a proven 5-step approach to strategy development that is inspired by the British Design Council’s double diamond process as well as IDEO’s human-centered design ideology and Stanford d.School’s design thinking methodology. Most of all, however, we’re building on Creuna’s own long-standing experience with strategy processes. Our previous strategy work ensures an efficient and rigorous process. Lastly, the process is suited for both big scale projects (i.e. digital transformation) where the problem is undefined and the insights phase should be accordingly explorative, and more scoped projects (i.e. a specific brief on building a new digital platform) where the insights phase can and should be more narrow. The five steps are as follows: 1: What's the aspiration? First, we establish common ground, ensure full alignment and a mutual understanding of the business challenge, the aspirations for the project, and the forthcoming process. 2: What does the world look? This is to understand the context of the project by investigating the current situation, uncovering internal ambitions, looking at the customer behaviour and journeys, analyzing usage data, getting an overview of best practice within the specific field. 3: What's the direction? The purpose with step 3 is to define a concise yet high-level ambition for the project, and identify the key strategic pillars (must-win-battles) and develop an initial KPI framework for the project. 4: What are the opportunities? Here, we explore the possibilities within the given direction and build a backlog of potential ideas and initiatives for the future platform/project/etc. We also develop visualizations and business cases of core ideas and features. 5: Execution kickoff! The last step is to prioritize initiatives and define the scope for the first release and make an actionable plan for the ongoing development. Outputs include roadmaps and an updated KPI framework.
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Check the latest works made for our clients
Digital strategy for a building material giantFebruary 2017February 2017
Digital strategy for a building material giant
VELUX is one of the strongest global brands in the building material industry and sells its products all over the world. We’re helping VELUX reach the market faster, with digital tools that make the workday easier for employees, craftsmen and customers around the world.
Business development for leading energy companyFebruary 2017February 2017
Business development for leading energy company
Every day, Vestas' wind turbines generate sustainable energy for customers across the globe. We have helped Vestas create sustainable digital solutions that differentiate the company from its competition and elevate its business to new heights.
Digital brand platform for FMCG brandFebruary 2017February 2017
Digital brand platform for FMCG brand
Global white cheese brand Apetina inspires the consumers to make delicious but manageable everyday food, with help from engaging blogger content.
Food Inspiration at Eye Level
Forget about molecular gastronomy and food tweezers. That’s basically Apetina’s mission. For this reason, we have launched a new global platform in cooperation with Apetina. The platform will lower the barrier for cooking, and throw a good portion of food joy back into the kitchen.
Therefore we dare to promise that you won’t meet Jamie Oliver or Gordon Ramsay on Apetina’s new food universe. You are invited into the kitchen by ordinary people – who have a great passion for cooking. Since the content on the site is delivered by food bloggers, the true everyday heroes of today.Authenticity and Mexican Food on the Menu
Apetina wanted to boost their digital presence without becoming just another food brand among many others. But that can be difficult when it is the rule and not the exception to have a recipe universe, and when the consumers often find inspiration in other places.
For this reason, we invited some carefully chosen bloggers from Apetina’s primary markets to join us at the table. It creates credibility and authenticity when the dinner inspiration is served by a team of busy twin parents, or when an adventurous globetrotter shares her best tips when it comes to Mexican cooking. As a bonus, the content is easier swallowed when it comes from ordinary people, with whom the consumer can identify.A Design that Reeks of Cheese
We have also included the joy of food in the design. Big, gorgeous pictures of food with a common denominator in the shape of cheese. Cheese in solid, melted, liquid, crumbled and spreadable shape - it will make your stomach growl and make your mouth water. From navigation, to icons and the delicious dishes the Apetina site is made in a style that’s easy to digest, which help underline the fact that cooking delightful food doesn’t need to be cumbersome.
At Creuna we take care of planning and coordinating content with the bloggers from the six main markets. In this way, we make sure that every month there will be new dishes on the menu for the hungry consumers, and that Apetina have time to work on other projects.The Social Way to the Shopping Cart
Most of us don’t jump head first into a branded food universe, when we with greasy fingers find our smartphone in the kitchen. For this reason, we realized that to catch the consumers, we needed to be present where they find their inspiration; Facebook and Instagram.
Social media is an obvious distributer of content, since it makes it possible for us to meet the consumers, long before their stomachs starts to growl and their shopping cart is full.
We take care of the community management, and are therefore responsible for creating synergies between the different channels, and drive competitions and campaigns, which gets even the pickiest foodie to join the cheese cart.
eCommerce for a premium cheese brandFebruary 2017February 2017
eCommerce for a premium cheese brand
A WORLD OF EXTRAVAGANT CHEESE
Attention cheese aficionados! Arla Unika has launched a new webshop, which oozes of luxury and makes it possible for customers to order their delicious products with a click of the mouse.
Welcome to the digital cheese shop
Arla Unika’s new webshop pays attention to detail. Arla Unika is known for their great customer service in their physical stores, so the uncrowned cheese king has focused on bringing the in-store expertise online.
The mission was clear: It should be even easier for picky cheese connoisseurs to get the specialty cheeses. We have helped Arla Unika meet their ambitions with a new Commerce site, which supports Unika’s position as an edgy gourmet brand.The scent of cheese
If you have visited the physical Unika stores, you will know that it is a place where personal and competent service goes hand in hand with an exclusive and luxurious experience. With the new platform, Arla Unika wanted to create a universe resembling this experience.But how do you digitize the range of taste and emotions that the products fill the Unika stores with? In order for the consumer to sense the scent of the exclusive cheeses, the site has been filled with rich content. For every cheese, you will find recommendations for matching wine and beer, advice on how to cut the cheese and of course recipes with the delicious products. This way, the consumers get the possibility to ‘educate’ themselves to genuine cheese connoisseurs!
The complete experience
With the new webshop, it is easier than ever to enter Unika’s universe. On the digital shelves, you will find a wide range of individually wrapped custom-made cheese, large tasting plates and gift cards. In addition, you will also find unique dairy products from Arla and selected gastronomical goodies in the webshop.
To complete the experience of personal and competent service, all orders are hand-packed by the Unika staff, and small cards with information about storage and use of the products are included in the box.Successful Arla front runner
The Unika webshop is dairy giant Arla’s first take on direct online sales to consumers, and the new sales channel has become popular among cheese lovers. The first two months saw more than 16,000 visitors at the website, which led to the sale of more than 800 units.
In order to make streamline the process as much as possible, the webshop has been based on the e-commerce platform Shopify. This ensured a short time to market with a visually appealing solution, which, in addition, is easy for the website team to administer.
Digital strategy and brand platform developmentFebruary 2017February 2017
Digital strategy and brand platform development
CLOSETS TO THE FISH, THE CUSTOMER, AND THE CONSUMER
Royal Greenland’s new platform invites the professional kitchen to join them on the trip from sea to table, and get inspired to put fish on the menu.
From catch to consumer
You might know Royal Greenland from the shrimps you can buy at the supermarket. But maybe you don’t know that Royal Greenland is one of the only fish producers that is completely vertically integrated. This means that Royal Greenland has been taking loving care of your shrimp all the way from the sea, to the processing, to the packaging and finally to your table. For this reason, sustainability and quality is superior. This, of course, does not only refer to the shrimp, but also to the many other fish and seafood products that Royal Greenland produces.
Royal Greenland invited us to come onboard to tell this story, with help from a new digital platform.Fish communication to more audiences
There were two sides to the project. On one side, we had to tell the story of the brand, the distributors, the cooperation partners and the purchasers. An audience that does not necessarily have a hands-on approach to the final product, but which is interested in years, reports and the tale of Royal Greenland.On the other side, the site needed to inspire any chef to put more fish on the menu. But when it comes to the professional kitchen, there are almost as many chefs as there is fish in the sea. Therefore, the site needs to inspire both the cafeteria manager who makes purchases for a big cafeteria, and the à la carte chef, who with careful precision places the white fish as the crowning achievement.From corporate information to culinary inspirationTo include both audiences and put the spotlight on the brand, we made the design with Royal Greenland’s marine universe in mind.Big, gorgeous welcoming pictures of food dominate the site and make it smell like fish in a good way. As a user, you can almost hear the waves roaring and taste the salt in the air when you visit the site. At the same time, the products are in focus, when the professional chefs are invited to dive into an ocean of inviting recipes and great tips.
Loyalty-creating concept for dairy giantFebruary 2017February 2017
Loyalty-creating concept for dairy giant
Karolines Køkken launches a new digital chapter in the brand’s long history with the loyalty club, Karolines Madklub.
Karoline becomes a digital lady
The year was 1962, the fondue sets were bubbling and the desserts were encased in gelatin. It’s been a long time since Karolines Køkken’s first book was introduced. Since then, Karoline’s Køkken has served a steady stream of recipe inspiration to Danes, whose food-loving hearts beat even stronger today for the red-and-white-checked brand.
In collaboration with Hjaltelin Stahl, we have now helped Karoline step into more digital clothes and launch Karolines Madklub: an evolution of the popular recipe universe, giving the Danes more of what they love.
Personalized services: a real treat for the taste buds
Karolines Køkken already offers an extensive recipe universe on arla.dk, so therefore there was no need to increase the amount of inspiration, only the need to reduce the stress of hunting for recipes. Starting with that point, Karolines Madklub uses three new digital services to offer a helping hand with cooking. When it comes to pampering just your taste buds, the new Madklub requires a login so that Arla can constantly learn and adapt the content to your liking.
Family favorites for the whole week
Min Madplan is built with the knowledge that the most stressful part of the daily grind isn’t the actual cooking of the meals, but the planning of it. Therefore, visitors to Karolines Køkken’s website can subscribe to meal planning. With Min Madplan, Karolines Madklub offers a further development of meal planning, so that you don’t receive generic proposals throughout the week. The Madklub registers your ongoing deselections and favorites, so that your meal plan is filled with family favorites and stays free of the things you want to avoid.Save dinner with the heroes of the refrigerator
It’s nothing new. You open the fridge and can’t imagine you’ll ever make a meal out of that half zucchini and sprinkling of remaining cheese.
The Tøm Køleskabet service is another central part of the new solution. This service offers highly personalized and user-friendly recipe solutions, based on the data from each member’s preferences, as well as the contents of their refrigerator.A self-service table of classics
Your mother has it. Your grandmother has it. You’ve practically grown up with it. We're of course talking about Karoline’s Cookbook ... or one of them at least. Now Karolines Madklub offers a selection of both the classic and newer cookbooks on the so-called self-service board. Here, members of the Madklub can digitally flip through versions of the books and print them free of charge. Say goodbye to mom’s monopoly on the best pork roast.
Creating customer engagement with new parentsFebruary 2017February 2017
Creating customer engagement with new parents
In Libero’s digital world, expectant and new parents meet real parenthood experts in other mothers and fathers. In collaboration with Creuna, Libero has turned its digital channels into indispensable sources for tips, advice and contact with others in the same boat.
Strengthening the brand position for FMCG brandFebruary 2017February 2017
Strengthening the brand position for FMCG brand
By supporting young women and breaking taboos around menstruation, Creuna has helped strengthen Libresse’s market position in Scandinavia and Europe. The communication on the Libresse website, the social media platforms and marketing campaigns, has been based on dialogue, interaction, humor and a hefty dose of creativity.
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