Digital Strategy
From €25000We facilitate your company through the digital transformation. We’re typically hired to make sure digital gets the proper attention in your company’s overall business strategy. This includes advising on everything from digital business models and effective innovation setups to change management, governance and how to organize for digital success. We have a proven 5-step approach to strategy development that is inspired by the British Design Council’s double diamond process as well as IDEO’s human-centered design ideology and Stanford d.School’s design thinking methodology. Most of all, however, we’re building on Creuna’s own long-standing experience with strategy processes. Our previous strategy work ensures an efficient and rigorous process. Lastly, the process is suited for both big scale projects (i.e. digital transformation) where the problem is undefined and the insights phase should be accordingly explorative, and more scoped projects (i.e. a specific brief on building a new digital platform) where the insights phase can and should be more narrow. The five steps are as follows: 1: What's the aspiration? First, we establish common ground, ensure full alignment and a mutual understanding of the business challenge, the aspirations for the project, and the forthcoming process. 2: What does the world look? This is to understand the context of the project by investigating the current situation, uncovering internal ambitions, looking at the customer behaviour and journeys, analyzing usage data, getting an overview of best practice within the specific field. 3: What's the direction? The purpose with step 3 is to define a concise yet high-level ambition for the project, and identify the key strategic pillars (must-win-battles) and develop an initial KPI framework for the project. 4: What are the opportunities? Here, we explore the possibilities within the given direction and build a backlog of potential ideas and initiatives for the future platform/project/etc. We also develop visualizations and business cases of core ideas and features. 5: Execution kickoff! The last step is to prioritize initiatives and define the scope for the first release and make an actionable plan for the ongoing development. Outputs include roadmaps and an updated KPI framework.
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