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Crater

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Madrid, Spain
Building strong brands.
We build authentic brands by combining strategy, design and technology to drive business growth. We help companies define who they are, what their place in the world is, and forge emotional connections with their audiences. In a world where the line between humans and technology is becoming increasingly blurred and businesses are losing their ability to stand out, branding is more valuable than ever. The future belongs to brands capable of creating narratives, fostering culture, and building human connections with people. Services Brand: Research, Strategy, Positioning, Narrative Identity: Visual, Verbal, Attitudinal, Sensory Product: UX, Design, Development, Design System Growth: Go-to-market, Digital Strategy, Branded Content, CRO Do you have a project in the pipeline? -> Tell us what it’s about and we’ll see how best we can help you. -------------------------------------------------------------------------------- We build authentic brands by combining strategy, design and technology to drive business growth. We help companies define who they are, what their place in the world is, and forge emotional connections with their audiences. In a world where the line between humans and technology is becoming increasingly blurred and businesses are losing their ability to stand out, branding is more valuable than ever. The future belongs to brands capable of creating narratives, fostering culture, and building human connections with people. Services Brand: Research, Strategy, Positioning, Narrative Identity: Visual, Verbal, Attitudinal, Sensory Product: UX, Design, Development, Design System Growth: Go-to-market, Digital Strategy, Branded Content, CRO Do you have a project in the pipeline? -> Tell us what it’s about and we’ll see how best we can help you.
6 people in their team
Speaks Spanish, English
46 projects in their portfolio
18 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2018
Founded in 2016
9 awards conferred
5/5
(26 reviews)

Services

5 services offered by Crater

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  • Description
    We connect the value you bring with the needs of your audiences, setting you apart from your competition. We help you find your place in people’s lives and in society as a whole. Brand strategy: Brands need a direction—a defined path that allows them to align their business model with society’s aspirations. Brand personality: It’s about mattering to others. Each brand must be and behave in the right way to connect with and move its audiences. Brand identity: It is essential to activate our personality through design and creativity to build a distinctive, consistent, attractive, and relevant identity. More info: https://somoscrater.es/en/ Tags: Naming, Storytelling, Rebranding, Brand Activation, Brand Design, Strategy, Concept Development, Brand Creation, Visual Identity, Brand Architecture, Verbal Identity, Brand Audit, Insight Definition, Competitor Analysis, Target Definition, Territory Definition, Brand Activation, Brand Transformation, Purpose, Experience, Crisis and Reputation Management, Archetypes, Visual Identity, Brand Creation, Brand Naming, Brand Applications, Employer Brand Image, Brand Identity, Brand Strategy, Corporate Image, Messaging, B2B Positioning, Ideal Customer Profile Definition, B2C Positioning, Unique Attribute Definition, Target Market Definition, Corporate Identity Design, Brand Experience, Brand and Positioning, Digital Branding, International Branding, Brand Development, Brand Marketing, B2B Brand, Brand Consulting, Corporate Branding, Brand Architecture, Creative Brand, Identity Design, Online Branding, Brand Storytelling, Brand Positioning, Marketing, B2B Marketing, Marketing Consulting, Marketing Strategy, Telemarketing, Experiential Marketing, Brand Marketing, Luxury Marketing, Niche Marketing, Operational Marketing, B2C Marketing, Marketing Benchmarking, Marketing Analysis, Marketing Mix Optimization, Promotional Marketing, Sales Marketing, Marketing Services, International Marketing, Strategic Thinking, Cause Marketing, Disruptive Marketing, Buzz Marketing, Market Research, Experience Marketing, Nonprofit Marketing.
    Skills in Branding & Positioning (30)
    NamingMarketingRebrandingBrand ActivationDiseño de marcaEstrategiaConceptualizaciónCreación de marcaIdentidad visualIdentidad verbal+20
    Works in Branding & Positioning (31)
    XAMA - Branding & Positioning
    Oniria - Branding & Positioning
    Unizar - Branding & Positioning
    El Santo - Branding & Positioning
    Reviews in Branding & Positioning (4)
    Carlos Sánchez
    Elisabeth Blanco
    Anna Weber
    Sonia Almarcha
    Clients in Branding & Positioning (4)
    XAMAFood | national
    OniriaTravel & Leisure | international
    Universidad de ZaragozaEducation | national
    El SantoGovernment & Administration | international
    Learn more about Branding & Positioning
  • Description
    We drive growth through experimentation and iteration. We identify growth levers and outline strategies tailored to business goals. Digital strategy: To turn a stranger into a client, the brand must infuse every action with a strategy that connects your promise with the needs of your potential customers. Growth hacking: Focusing all efforts on growth strategies while investing the least possible resources. We experiment, test, and iterate until we find the right triggers that help us reach our objectives. Advertising and communication: From selecting the most effective channels and highlighting the key value propositions to identifying the insights we want to appeal to. We use creativity to craft communication pieces that help us climb higher in the minds of our consumers. More info: https://somoscrater.es/en/ Tags: Search Engine Optimization, SEM, Email Marketing, SEO, Social Media, Inbound Marketing, Website, Web Marketing Automation, ASO, Ecommerce, Online Growth Hacking, Web Design, Analytics, Web Positioning, Search Engine Positioning, WebApp Funnels, Brand Launch Plan, Business Model Scaling, Flagship Website, Digital Strategy, Search Marketing, Digital Marketing Consulting, Gamification Strategy, Traffic Acquisition, Digital Transformation, Digital Process Automation, Marketing Automation Consulting, Google Ads, SEM, Bing Ads, Google Advertising, Digital Advertising, Social Media Advertising, Online Video Advertising, Search Ads, Website Advertising, ROI Optimization, Online Advertising, SEO Strategy, On-Page SEO, Video SEO, Multilingual SEO, Organic Traffic, SEO Optimization, Social Media Optimization, E-Commerce SEO, Content Strategy, Storytelling, Branded Content, Video Content, Social Media Content, Content Marketing, Content Generation, Educational Content, Content Development, Brand Story, Automated Content Creation, Digital Transition, Social Media Growth, SEO Consulting, Keyword Research, Professional SEO, Social Media Services, Video Production for Social Media, Suggested Skills.
    Skills in Digital Strategy (30)
    Search Engine OptimizationSEMEmail MarketingSEOSocial MediaMarketingStorytellingInbound MarketingWebsiteWeb+20
    Works in Digital Strategy (33)
    XAMA - Digital Strategy
    Unizar - Digital Strategy
    ágora - Digital Strategy
    Yuuju - Digital Strategy
    Reviews in Digital Strategy (4)
    María Osorio
    Joana Vinuelas Asensio
    The Animals
    Francisco Manzano
    Clients in Digital Strategy (4)
    XAMAFood | national
    Universidad de ZaragozaEducation | national
    ágoraEntertainment & Events | international
    YuujuTelecommunications | national
    Learn more about Digital Strategy
  • Description
    We conceptualize products that solve real needs by combining functionality and aesthetics to create useful tools for users while aligning with business objectives. Brand and narrative: The brand is essential to define your personality, be easily remembered, and identify your unique value. It is how you connect your business with the needs of your different audiences. Product design: From conceptualization and prototyping to final interface design. We create products that provide real solutions to users’ problems, needs, and desires while meeting strategic objectives at every stage of the business. Design system: We define and document the elements present in the interface to streamline design processes and improve communication between teams, maintaining coherence and consistency across products. The design system reduces time to market and enables faster scaling, saving time and money. More info: https://somoscrater.es/en/ Tags: Web design, Web Development, Mobile Application Development, Website, Webshop, Mobile App, Mobile App Development, Ecommerce App Development, Web Applications, Mobile Applications, Responsive Websites, Mobile Apps, UI/UX, Usability (UX/UI), Website Redesign, Design Thinking, WordPress Design, Multilingual Website, Immersive Experience, UX Optimization, Product Design, Wireframe Design, Showcase Pages, UI App Design, User Research, UX Research, UX Strategy, Responsive Web Design, User Interface Design, UI Design, UX/UI Ergonomics, App Design, Customer-Facing Interface, Interaction Design, Story Mapping, UX Personalization, Customer Journey Mapping, Checkout Flow Optimization, UX Experimentation, Persona Definition, Hardware Design, User Retention Optimization, Wix, Webflow, Miro, Wireframing, Design Sprints, Figma, Elementor, UX Audit, Online Store, E-commerce, B2B E-commerce, E-commerce Web Design, E-commerce on WordPress, E-commerce Web Development, Digital Commerce, Ecommerce Development, Go-to-market Launch, E-commerce Design, Market Penetration Study, WooCommerce.
    Skills in Website Creation (30)
    producto digitalRediseño WebPágina web multilingüeExperiencia inmersivaOptimización de la UXDiseño de productoDiseño de app de UIInvestigación de usuarioInvestigación UXdesarrollo web para comercio electrónico+20
    Works in Website Creation (40)
    XAMA - Website Creation
    Oniria - Website Creation
    Unizar - Website Creation
    El Santo - Website Creation
    Reviews in Website Creation (4)
    Amanda García
    David Cano
    Andrés Marmolejo
    Arturo Zurita
    Clients in Website Creation (4)
    XAMAFood | national
    OniriaTravel & Leisure | international
    Universidad de ZaragozaEducation | national
    El SantoGovernment & Administration | international
    Learn more about Website Creation
  • Description
    A systematic process of collecting, analyzing, and interpreting relevant data about your niche or market, with the aim of providing valuable information that facilitates strategic decision-making in your company. More info: https://somoscrater.es/en/
    Skills in Market Research (8)
    researchMarket ExpansionExpansión de mercadoInvestigación de mercadosestudio de mercadoLanzamiento al mercadoEstudio de penetración en el mercadoDefinición del Mercado Objetivo
    Works in Market Research (6)
    El Santo - Market Research
    ágora - Market Research
    Umami App - Market Research
    Reload - Market Research
    Review in Market Research (1)
    Álvaro
    Clients in Market Research (4)
    El SantoGovernment & Administration | international
    ágoraEntertainment & Events | international
    UmamiRestaurants | national
    ReloadRetail
    Learn more about Market Research
  • Description
    Design and optimization of the overall experience a user has when interacting with a digital product, service, or system. This involves analyzing and understanding users’ needs, expectations, emotions, and behaviors to create solutions that are useful, usable, accessible, and satisfying. UX design encompasses aspects such as usability, information architecture, accessibility, efficiency, brand perception, and overall satisfaction, always seeking to make the interaction smooth and enjoyable. More info: https://somoscrater.es/en/
    Skills in Ergonomy (UX/UI) (29)
    UX DesignUI DesignDesign ThinkingUsability TestingUser ResearchUser TestingUser JourneyCustomer Journey MappingInteraction DesignMobile App UI Design+19
    Works in Ergonomy (UX/UI) (7)
    Oniria - Ergonomy (UX/UI)
    El Santo - Ergonomy (UX/UI)
    ágora - Ergonomy (UX/UI)
    Antojo´s Gallery - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (4)
    OniriaTravel & Leisure | international
    El SantoGovernment & Administration | international
    ágoraEntertainment & Events | international
    Antojo´s GalleryRetail | regional
    Learn more about Ergonomy (UX/UI)
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Team

6 members in Crater's team

Crater cover
StoryYou can learn a bit more about us at https://www.youtube.com/watch?v=GyCEjixOvmA ―――――――――――――――――――――――――――――――――――――――――――――――――――――――――――― Puedes conocer un poco más de nosotros en https://www.youtube.com/watch?v=GyCEjixOvmA
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Awards

Crater was awarded 9 times

Selección ANUARIA 20252026-01-01Mejor campaña de publicidad comercial
Selección ANUARIA 20252026-01-01Mejor logotipo o marca
ISO 9001 🏅2025-08-01Sistema de gestión de la calidad en Servicios de consultoría en investigación, estrategia de marca, diseño de identidad, desarrollo de producto digital y estrategia de growth.
White hat 2.02025-08-01A/B testing

Reviews

26 reviews for Crater

5/5
(26 reviews)
ÁB
Álvaro BarriocanalCEO at Corona Hotels
ServiceBranding & Positioning
SectorTravel & Leisure
Team51 - 200
5/5

Lo primero, MUCHAS GRACIAS por hacerlo posible. Trabajar con esta Cráter ha sido una de las mejores decisiones que hemos tomado para el futuro de nuestra empresa familiar. El reto de crear una nueva marca para Corona Hotels requería comprender nuestra historia, nuestros valores y nuestra visión de crecimiento, y el equipo ha superado todas nuestras expectativas. Desde el primer momento demostraron una gran capacidad estratégica, creatividad y una implicación absoluta en el proyecto. No solo desarrollaron una identidad visual moderna, elegante y diferenciadora, sino que consiguieron captar la esencia de nuestra empresa y transformarla en una marca sólida, coherente y preparada para competir en un mercado cada vez más exigente. Destacamos especialmente su profesionalidad, la calidad de sus propuestas, la atención al detalle y la cercanía durante todo el proceso. Cada decisión estuvo perfectamente fundamentada y cada entrega reflejaba un profundo conocimiento del sector y de nuestras necesidades. El resultado final ha sido extraordinario. Hemos recibido una respuesta muy positiva de nuestros equipos, de nuestros clientes así como de colaboradores, y sentimos que Corona Hotels cuenta ahora con una identidad que representa perfectamente quiénes somos y hacia dónde queremos ir. Recomendamos Cráter sin ninguna duda a cualquier empresa que busque un socio estratégico para construir o transformar su marca. Gracias Jose y Guillermo por un trabajo excepcional y por acompañarnos en un proyecto tan importante para nuestra familia y nuestro negocio. Estoy seguro de que seguiremos trabajando juntos para consolidar nuestra marca!

ServiceBranding & Positioning
SectorTravel & Leisure
Team51 - 200
CP
Claudia Pérez-ÍñigoCEO at Spacioboda y Oniria
ServiceWebsite Creation
5/5

Llevamos años trabajando con Crater, hemos hecho con ellos tanto proyectos de Branding como de Páginas Web. Siempre hacen un trabajo excelente, con muchísima atención al detalle y respondiendo a nuestras necesidades al momento. Es un gusto trabajar con Guillermo y Jose. Les hemos recomendado siempre y seguiremos haciéndolo.

ServiceWebsite Creation
KG
Karina GarantiváCEO at Astrea Teatro / Teatro Urgente / Ágora
ServiceBranding & Positioning
5/5

Gracias a Crater nuestra compañía ha crecido en marca e imagen. Son unos buenos compañeros de viaje en la digitalización, creativos y excelentes.

ServiceBranding & Positioning
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Contact

Contact details of Crater

Details

  • HeadquarterC. de Ferraz, 120, Moncloa - Aravaca, 28008 Madrid, Spain