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Conceptory

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Paris, France
Conceptory, a creative and independent social-first agency in Paris since 2010.
Conceptory is an independent, social-first creative agency , founded in Paris in 2010 by Michael Illouz. It supports brands on social media, advertising, influencer marketing, UGC, and brand content activations, from creative concept to production and performance measurement. The agency operates in various sectors: consumer goods (FMCG), pharmacy and health, banking and insurance, energy and B2B, toy brands and family universe with Conceptory Kids. Among its client references: Danone, Lee Kum Kee, Courmayeur, Best Western, Nocciolata, Banque Française Mutualiste, AGPM, LSN Assurance, Veuve Clicquot, Décathlon, Solaris, Hoya, Pileje, Pediakids, Upsa, YSL Beauté, BNP Paribas, Crédit Agricole, O'Tacos, Domino's Pizza, Goliath, Lansay, Asmodee, Levi's, Converse, New Balance, Kickers. Conceptory relies on proprietary methodologies: the Like Brand method, which transforms a brand into a loved brand on social networks, and the Zombie Score™, a tool for evaluating digital usage developed with SOS Addictions and Prof. Laurent Karila as part of the Zombie Scroll campaign (over 5,000 tests conducted, covered in CB News, BDM, Stratégies, L'ADN). Its founder is the author of Revolution Story (JIKJI Editions, 2024). Based in Paris, the agency operates in France and internationally through relationships with independent networks present in over 35 countries.
15 people in their team
Speaks English, French
70 projects in their portfolio
13 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2015
Founded in 2010
11 awards conferred
4.84/5
(22 reviews)
Open website

Services

7 services offered by Conceptory

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  • Description
    Conceptory: Agence social media Stratégie social media complète : que ce soient des collaborations annuelles ou ponctuelles, nous maîtrisons toutes les expertises social media. • Gestion des réseaux sociaux : Facebook, Instagram, Twitter, Snapchat, Youtube, LinkedIn, Pinterest, Tik Tok, • Conseil : benchmark des nouveaux réseaux, des nouvelles tendances, accompagnement sur le choix des réseaux et leur création, • Community management : création de ligne éditoriale, catégorisation de posts, rédaction et planification des calendriers rédactionnels, modération • Partenariats stratégiques, opérations influenceurs, vlogueurs et youtubeurs • Création graphique digitale : visuels, gifs, vidéos, canvas, facebook 360°… tous formats innovants • Advergaming et posts gaming • Applications / Jeux-concours : conception, création et développement d’applications sur-mesure, gestion du juridique, de la technique, des lots, des gagnants • Paid Media : pilotage et gestion de campagnes de recrutement, engagement, conversion, trafic... • KPI’s : analyse des statistiques mensuelles et recommandations d’optimisation Références: Nocciolata, Rigoni, La Bête, Crayola, Goliath, Wella, Nioxin, Sebastian, System professional, Danone, Fagor, Arthur Martin, Solaris, O'Tacos, Danette, Grolsch
    Skills in Social Media (30)
    Social MediaBranded ContentFacebook Game DevelopmentCross Platform MarketingSocial MarketingVideo MarketingViral MarketingCommunity BuildingSM AnalyticsSocial Selling+20
    Works in Social Media (37)
    Le Laboratoire Pilèje - Campagne 360 - Social Media
    DOMINO'S PIZZA x BRAWKS - Activation 360 - Social Media
    Danette Le sPOT -Prix Strategies Engagement Client - Social Media
    UPSA X Nourished - Social Media - Social Media
    Reviews in Social Media (4)
    Marthe-Camille CHARLES
    CAROLE CHACHUAT
    Lise Miquel
    SLAMA cindy
    Clients in Social Media (4)
    Le Laboratoire PilèjePharmaceuticals & Biotech | national
    Domino's PizzaFood | national
    DanetteFood | regional
    UPSAPharmaceuticals & Biotech | international
    Learn more about Social Media
  • Description
    Conceptory, advertising & social agency. Publicité, stratégie de marque, campagne 360 sur tous les supports medias TV, radio, presse, affichage, cinéma, web et hors media. Creation de concept et activation. Branding. Plan media.
    Skills in Advertising (30)
    AdvertisingSocial MediaBillboard AdvertisingBrand AdvertisingCorporate AdvertisingMulticultural AdvertisingBillboard DesignPrint AdvertisingBrand CreationRadio Advertising+20
    Works in Advertising (27)
    Primeo Energie, maintenant vous êtes au courant. - Advertising
    Des attentions qu'on aimerait chaque jour - Advertising
    Danette Le sPOT -Prix Strategies Engagement Client - Advertising
    Adam et Eve - Campagne 360 - Advertising
    Clients in Advertising (4)
    Primeo EnergieEnergy & Oil | national
    Best Western FranceTravel & Leisure | national
    DanetteFood | regional
    Adam et ÈveOthers | national
    Learn more about Advertising
  • Description
    Stratégie d'influence, campagne annuelle ou temps fort. Influence nano, micro, master. Programme ambassadeur. Sourcing, coordination, contrat, KPI's, portage, unboxing, UGC content.
    Skills in Influencer Marketing (20)
    B2B Influencer MarketingInfluencerInstagram InfluencerCelebrity MarketingSocial Media InfluencerInfluencer RecruitmentYoutube InfluencersMicro InfluencersInfluencer affiliationInfluencer Strategy+10
    Works in Influencer Marketing (8)
    DOMINO'S PIZZA x BRAWKS - Activation 360 - Influencer Marketing
    Crayola - Activation La Semaine de la Créactivité - Influencer Marketing
    ONE SLIDE TCS - Influencer Marketing
    ONE SLIDE MODE - Influencer Marketing
    Review in Influencer Marketing (1)
    Fabien HYZARD
    Clients in Influencer Marketing (3)
    Domino's PizzaFood | national
    CrayolaToys | national
    ConceptoryMedia
    Learn more about Influencer Marketing
  • Description
    Conceptory pour concept + story. Nous sommes une agence publicitaire et social. De la stratégie de marque à son exécution sur tous les medias. Tv , radio, presse, affichage, cinéma, web...Creation de marque, brand bible, manifesto, plateforme de marque...
    Skills in Branding & Positioning (30)
    AdvertisingOnline AdvertisingBrand AdvertisingBrand DesignPrint AdvertisingBrand CreationBrand IdentityCorporate Identity DesignRadio AdvertisingBrand Activation+20
    Works in Branding & Positioning (39)
    Primeo Energie, maintenant vous êtes au courant. - Branding & Positioning
    Le Laboratoire Pilèje - Campagne 360 - Branding & Positioning
    Des attentions qu'on aimerait chaque jour - Branding & Positioning
    Danette Le sPOT -Prix Strategies Engagement Client - Branding & Positioning
    Review in Branding & Positioning (1)
    Rauch
    Clients in Branding & Positioning (4)
    Primeo EnergieEnergy & Oil | national
    Le Laboratoire PilèjePharmaceuticals & Biotech | national
    Best Western FranceTravel & Leisure | national
    DanetteFood | regional
    Learn more about Branding & Positioning
  • Description
    De la création du concept à l'identification de la cible, nous vous proposons une assistance de A à Z dans la promotion de vos projets.
    Skills in Content Strategy (6)
    StorytellingSocial Content StrategyContent AdvertisingMultilingual ContentShareable ContentTarget Audience Definition
    Works in Content Strategy (46)
    Primeo Energie, maintenant vous êtes au courant. - Content Strategy
    Le Laboratoire Pilèje - Campagne 360 - Content Strategy
    Des attentions qu'on aimerait chaque jour - Content Strategy
    DOMINO'S PIZZA x BRAWKS - Activation 360 - Content Strategy
    Clients in Content Strategy (4)
    Primeo EnergieEnergy & Oil | national
    Le Laboratoire PilèjePharmaceuticals & Biotech | national
    Best Western FranceTravel & Leisure | national
    Domino's PizzaFood | national
    Learn more about Content Strategy
  • Description
    🎬 Notre agence produit et accompagne les marques et les entreprises dans la création de contenus vidéos forts, créatifs et adaptés à tous les supports (TV, DOOH, SoMe, Cinéma...) ✨ Nos expertises : 📹 Vidéo – Films corporate, interviews, reportages, formats réseaux sociaux, trailer... 🎥 Captation – Événements, conférences, concerts, webinars… 🎨 Motion design – Animation 2D/3D, contenus pédagogiques ou promotionnels dynamiques... De la conception à la post-production, on imagine et on réalise des vidéos qui racontent votre histoire, avec style et efficacité.
    Skills in Video Production (7)
    Video EditingVideo ShootingMovieClip Motion DesignStory TellingCorporate VideoBranded Video
    Works in Video Production (23)
    Primeo Energie, maintenant vous êtes au courant. - Video Production
    Des attentions qu'on aimerait chaque jour - Video Production
    DOMINO'S PIZZA x BRAWKS - Activation 360 - Video Production
    Danette Le sPOT -Prix Strategies Engagement Client - Video Production
    Reviews in Video Production (2)
    Maud Funaro
    Sandrine COUTURIER
    Clients in Video Production (4)
    Primeo EnergieEnergy & Oil | national
    Best Western FranceTravel & Leisure | national
    Domino's PizzaFood | national
    DanetteFood | regional
    Learn more about Video Production
  • Description
    Nous sommes à vos côtés pou établir une vraie stratégie d'action pour promouvoir votre marque.
    Skills in Digital Strategy (13)
    CRM ConsultingDigital InnovationDigital TransformationLead GenerationGamification StrategyInbound MarketingSearch MarketingWebsite RedesignDigital ConsultingDigital Transition+3
    Works in Digital Strategy (24)
    Le Laboratoire Pilèje - Campagne 360 - Digital Strategy
    UPSA X Nourished - Social Media - Digital Strategy
    ONE SLIDE TCS - Digital Strategy
    ONE SLIDE KIDS - Digital Strategy
    Clients in Digital Strategy (3)
    Le Laboratoire PilèjePharmaceuticals & Biotech | national
    UPSAPharmaceuticals & Biotech | international
    ConceptoryMedia
    Learn more about Digital Strategy
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Team

15 members in Conceptory's team

Conceptory cover
StoryConceptory est une agence d'experts au service de l'histoire, humain, curieux, multiculturel, connecté, ayant intégré les codes de l'époque et sachant s’adapter à son environnement, comme à son audience, virtuel ou in real life. Nous créons les synergies qui font surgir l’étincelle indispensable.
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Awards

Conceptory was awarded 11 times

CX Awards2025-06-01Gold Experience Client meilleure communication
Grand prix STRATEGIES institutionnel / corporate2023-04-30Santé
Prix annonceur de l'année2019-11-30FOOD FOR RIGONI - NOCCIOLATA
PRIX STRATEGIES DE L'ENGAGEMENT CLIENT2018-09-30FOOD // Danette

Reviews

22 reviews for Conceptory

4.84/5
(22 reviews)
Review summary
AI Generated
Responsiveness and reactivity
Creativity and innovative ideas
Attentive and client-focused
Flexibility and adaptability
Proactive and constructive communication

Exceptional Responsiveness

Clients consistently praise the agency's rapid response times and ability to react quickly to requests, even under tight deadlines or last-minute changes.

Creative Solutions

The agency is frequently recognized for its creativity, offering innovative ideas and high-quality content that exceed client expectations across various projects.

Client-Centric Approach

Reviewers highlight the team's attentiveness, active listening, and tailored support, ensuring that client needs and feedback are always prioritized throughout collaborations.

FH
Fabien HYZARDResponsable marketing & commercial at AC Media
ServiceInfluencer Marketing
SectorEntertainment & Events
Team11 - 50
4.75/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Notre maison d'édition avait obtenu les droits pour le marché francophone d’Akane-banashi dont la sortie des 2 premiers tomes a eu lieu le 12 octobre 2023. L'agence nous a accompagné dans ce lancement dans le but de multiplier les partages et les interactions sur les réseaux sociaux et pour bâtir le contenu d'une soirée de lancement (influence, édito) qui a eu lieu à l'Olympia le 10 octobre. Leur rôle était de réussir à faire salle comble via une campagne au lancement de la billetterie.

What did you enjoy the most during your collaboration?La réactivité ainsi que le suivi pointilleux et rigoureux du projet ont été exemplaires tout au long de la collaboration.

Fabien HYZARD recommends this agency

ServiceInfluencer Marketing
SectorEntertainment & Events
Team11 - 50
JF
Julie FarleyMarketing Director - EMEA at Semrush
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The agency helped a leader Martech SaaS platform create a brand activation in Paris in order to raise awareness for the brand and present their latest study.

What did you enjoy the most during your collaboration?The team was extremely quick in adapting to our tight timings and budget for the activation. The communication was clear at every stage of the process.

Julie Farley recommends this agency

SC
Solène CrouzierMarketing Director at Goliath France
ServiceMarketing
SectorToys
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Various campaigns implemented on several family products. These were mainly product awareness campaigns and a presence on social networks.

What did you enjoy the most during your collaboration?A responsive team that listens to needs, is flexible and highly creative.

Solène Crouzier recommends this agency

ServiceMarketing
SectorToys
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Contact

Contact details of Conceptory

Details

https://www.conceptory.fr
  • Headquarter17 Rue Pelleport, 75020 Paris, France
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