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Cheeeeese is an international branding agency with a strong focus on premium brands, an agency made up of 100% of creatives.
We craft great brand identities and both their physical and digital expressions.
With offices in Paris, Madrid, Geneva, Rio de Janeiro and São Paulo, we work with a global perspective, using a unique approach: happy branding.
Our philosophy is based on the following elements:
1. A concept: design in direct. We erase interference between clients and designers: no delay manager, no profitability director, no head of complexity. A client and a designer, connected and working together to maximize efficiency, reactivity and mutual happiness, both 100% present at every step of the creative process. As a result, the agency proves to be more creative more reactive, and more affordable
2. An international team: the happy team. Our in-house creatives work as a unique team over our five offices (Paris - Madrid - Geneva - Rio de Janeiro - Sao Paulo), always connected via Skype. Every brief is submitted to at least 3 offices to foster emulation and creativity, and provide our clients with the most diverse and original proposals.
3. The hopscotch: Because branding must be fun and as simple as a smile, our reflection method lies upon a simple concept understood by everyone worldwide, the hopscotch. Its 8 local and international steps (brand audit - worldwide benchmark - creative workshop - happy idea - brand platform - brand identity - brand physical expression - brand digital expression) allow you to tackle every aspect of your brand creation, progressively and with a lot of flexibility.
Cheeeeese est une agence de branding internationale spécialisée sur les marques globales et premium.
Une agence composée à 100% de créatifs.
Nous créons des marques, leurs identités et leurs expressions physiques et digitales.
Notre travail s'articule autour d'une approche unique : le happy branding, basé sur les éléments suivants:
1. Un concept: le design en direct. Lors du processus créatif, nous effaçons toute interférence entre clients et designers : pas de manager du retard, pas de directeur du profit, pas de complexificateur en chef. Simplement, un client et un designers, connectés et travaillant ensemble pour maximiser l'efficacité, la réactivité et le bonheur mutuel, tous deux présents tout au long des différentes étapes. Le résultat, une agence plus créative, plus réactive, plus abordable.
2. Une équipe internationale : la happy team. Nos créatifs travaillent comme une seule équipe depuis nos 5 bureaux de Paris, Madrid, Genève, Rio de Janeiro et São Paulo, en connection permanente via Skype. Chaque brief est soumis à au moins trois pays pour favoriser l'émulation et la créativité, et fournir à nos clients les propositions les plus originales et les plus variées.
3. La marelle : Parce que le branding doit être fun et simple comme un sourire, notre méthode de création repose sur une concept simple et compris partout, la marelle. Ses 8 étapes locales et internationales (brand audit - worldwide benchmark - creative workshop - happy idea - brand platform - brand identity - brand physical expression - brand digital expression) vous permettent d'aborder tous les aspects de la création de votre marque, progressivement et avec beaucoup de flexibilité.
Awards or Nominations
- starsPrêmio ABRE de embalagem brasileira 2016 (Brazil - Bronze)2016Best Product Designstars41º Prêmio Lupa de Ouro (Brazil)2017Best Prescription Campaign LaunchstarsPrêmio EmbalagemMarca grandes cases de embalagem 2015 (Brazil)2015Dermocosmetics case packagingstarsPrêmio Embanews 2016 (Brazil - Premium)2016PremiumstarsPrêmio Embanews 2016 (Brazil - Design)2016DesignstarsPrêmio ABRE de embalagem brasileira 2016 (Brazil - Silver)2016Best Packaging DesignstarsPrêmio Werner Klatt 2014 (Brazil)2014Best paper bag designstarsPrêmio Embanews 2016 (Brazil - Marketing)2016Marketing
We are active in different sectors
- Packaging, Publishing, Digital, Key visuals, corporate guidelines... small and major brands ask us to help them better sell themselves and their products through innovative and beautiful graphic design. We master all the necessary softwares (Adobe Illustrator, Indesign, Photoshop...) that are needed to produce high quality content, and can also create execution documents and take in charge the pre-production with the printers or with the digital advertisers.
A few metrics about the agency
Check the latest works made for our clients
Olive oil branding and packaging designFebruary 2018February 2018
Olive oil branding and packaging design
The Cortijo Mano de la Brisa olive trees lie close to the Strait of Gibraltar and therefore benefit from the Andalusia heat and the soft sprinkle of moist winds. The olive trees are grown in full respect of their identity and their ecosystem, the producers have privileged a pure and biological product without the use of pesticides or herbicides. To support an ecological approach all waste produced is recycled within the production itself, creating a virtuous circle that respects the environment. The olives are harvested by hand to avoid any damage to the product and preserve its quality.
The Mano de la Brisa Olive oil comes in two different blends; the Mano de la Brisa Intensa, a strong oil with a moderate bitterness and the Mano de la Brisa Dulce that is soft and balanced.
Mano de la Brisa asked Cheeeeese to help them create and develop their entire identity.
Honey branding and packaging designFebruary 2018February 2018
Honey branding and packaging design
From Montmartre to the City of Flowers, from Monceau Park to the Parisian palaces' terraces, the black bees have gathered pollen to craft a superior vintage. Four times gold medal, Déus is an exceptional honey developed from a responsible apiculture inspired by an organic and luxurious philosophy: antibiotics-free breeding, smoke-free harvest, manual cold pressure.
Champagne Merchandising and communication toolsFebruary 2018February 2018
Champagne Merchandising and communication tools
Founded in 1729, Ruinart is the oldest Maison de Champagne. It is also the only Maison whose 'plump' bottle is inspired by the first champagne bottles of the 18th century. Today, the Maison Ruinart is only distributed through selected outlets (exclusive restaurants, renowned sommeliers, important wine merchants...), and targets essentially connoisseurs, hedonists, passionate about gastronomy and the art world. The brand's communication is therefore concentrated on a niche market.
Foie Gras Branding & Graphic DesignFebruary 2018February 2018
Foie Gras Branding & Graphic Design
Foie gras has always been Catherine Klein's guilty pleasure: her alsatian origines, here passion for South-Western France and here taste for fine food were as many reasons for her enjoy this typically French product and to share it with her friends. Following here expatriated husband in Rio, she fell in love with the city and decided to stay.
Her hobby then became her job: she created the first Carioca Foie Gras, first called "Catherine en Famille", for he son had joined her to develop her business.
She asked Cheeeeese! to work on the naming, to create a visual identiity and the product packaging: Madame Foie Gras Ipanema was bornè
Check the latest reviews from our clients
Alexandre JR Cortes
CEO & Beekeeper at Déus miel de Paris
Cheeeeese is simply great! I called them in 2010 and have been working with them ever since. The happy branding approach works really well, I had the opportunity to chat and meet directly with the designers in charge of the projects. More than partners, they are now my friends. Little extra advantage : the design was nominated for a graphic design award in Spain! A great sales booster that we are very proud of.
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